2022

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10 Uncomfortable B2B Marketing Realities

The Point

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

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Six Non-Financial Metrics Every Marketer Should Measure

Vision Edge Marketing

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325
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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.

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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

The Point

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

More Trending

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ABM Is a Marathon, Not a Sprint

B2B Marketing Zone Submitted Articles

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint.

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Best Email Marketing Tools and Services

Anyword

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

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Integrated Marketing Agency vs Tactic Specific: Pick the Right Approach

SmarkLabs

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Sword and the Script | B2B

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 160
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Eloqua 174
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How Long Does It Take To Produce Leads For A B2B Company?

Square 2 Marketing

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

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Achieve More Satisfaction from Your Strategic Planning Process

Vision Edge Marketing

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Process 325
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Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.

Buy 227
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Start at Square One with Intent Data

Triblio

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

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Chrome Canary Features For Technical SEO

Search Engine Journal

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

Features 143
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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts.

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Three Tips for Effectively Leading A Remote Marketing Team

B2B Marketing Zone Submitted Articles

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Trends 145
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7 Examples of Abandoned Cart Email Templates

The Daily Egg

After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.

Template 145
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Stop Sending Emails to Unengaged Subscribers

Benchmark Email

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue. An average worker battles with up to 121 emails… The post Stop Sending Emails to Unengaged Subscribers appeared first on Benchmark Email.

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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

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B2B Lead Generation Trends to Focus on In 2022

Launch Marketing

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.

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5 ABM Metrics to Guide You to A Better H2

Triblio

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

ABM 156
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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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17 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava

Search Engine Journal

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

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The 3 pillars of exceptional CX across platforms

B2B Marketing Zone Submitted Articles

Top B2B marketing expert and influencer Marissa Pick on building strong customer experience and service strategies with people, processes, and technology