The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B Marketing 474

B2B Marketing B2B Thought Leadership B2B Thought Leadership 474

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

Launch Marketing

AUGUST 3, 2022

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.

Content Marketing 227

Content Marketing Content Marketing 227

The Point

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Top of Funnel 484

Top of Funnel Buyer's Journey Marketing Funnels B2B 484

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

"If you’re still in the earliest stages and need to secure the buy-in and budget to expand your ABM program, I’d like to offer a key piece of advice: ABM is a marathon, not a sprint.

Account Based Marketing 246

Account Based Marketing ABM Budget Programs Buy 246

Anyword

JULY 19, 2022

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

Email Marketing 189

Email Marketing Service Tools Best Practices 189

SmarkLabs

JUNE 27, 2022

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.

Advertising Agencies 189

Advertising Agencies Paid Search Agency Ad Agencies Multi-Channel 189

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 159

Cost Analysis B2B Content 159

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Square 2 Marketing

JULY 20, 2022

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

Paid Search Agency 149

Paid Search Agency Companies Leads Lead 149

Vision Edge Marketing

OCTOBER 14, 2022

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.

Process 325

Process 325

Launch Marketing

OCTOBER 14, 2022

The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.

Buy 227

Buy B2B Marketing Marketing Strategy Marketing & Strategy 227

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Triblio

JULY 20, 2022

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

Intent Data 156

Intent Data Intent Tips Activities 156

Webbiquity

APRIL 26, 2022

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Search Engine Journal

DECEMBER 29, 2022

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

Features 143

Features SEO Analysis Automation 143

B2B Marketing Zone Submitted Articles

OCTOBER 16, 2022

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job.

Effectiveness 246

Effectiveness Tips Work Management Leads 246

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Trends 145

Trends Planning Content Marketing Content 145

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

The Daily Egg

NOVEMBER 3, 2022

After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.

Template 145

Template Examples Generation Marketing Websites 145

Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174

Content Youtube Social Media Planning 174

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

SEPTEMBER 29, 2022

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue. An average worker battles with up to 121 emails… The post Stop Sending Emails to Unengaged Subscribers appeared first on Benchmark Email.

Advertising Benchmark 145

Advertising Benchmark Email Marketing ROI Contact Marketing 145

CopyBlogger

SEPTEMBER 22, 2022

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

Copywriting 145

Copywriting Features Content Marketing Content 145

Launch Marketing

OCTOBER 16, 2022

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.

Lead Generation 136

Lead Generation Trends Generation Leads 136

Triblio

JULY 20, 2022

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

Account Based Marketing 156

Account Based Marketing ABM 156

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media 145

Social Media Social Marketing Examples Media 145

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Top B2B marketing expert and influencer Marissa Pick on building strong customer experience and service strategies with people, processes, and technology

B2B Marketing 246

B2B Marketing B2B Marketing Strategy Marketing & Strategy 246