Sat.Jun 22, 2013 - Fri.Jun 28, 2013

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts

Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers).

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place.

Book Review: Content Rules

Webbiquity

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Rise of the Manager of Meaning

Marketing Insider Group

A Guest Post by Robert Rose . The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself.

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Can Marketing Speak the Sales Language? An Interview with Kerry Langstaff [Podcast]

Crimson Marketing

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. Each individual department has their own separate goals, right? Wrong. . The goal of any and all companies is revenue growth.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects.

Marketing Optimization: 3 steps to gain C-suite buy-in

B2B Lead Generation

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. More sales. Shortened time to revenue.

Does ‘Size’ Matter for Marketing Teams? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Many companies invest in marketing automation because of the need to “ do more with less ”. They may have relatively small teams or budgets, but lofty goals in terms of the campaigns they need to execute, and the leads they need to generate.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Ways to Gain In-Depth Market Research Insights

Crimson Marketing

If you are a marketer, you need to understand everything you can about your market. To do that, you first need to understand market segmentation, competitive strategy, and overall strategy. A key component of this is market research.

Are you a social media marketing trapper?

Biznology

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food.

Market Segmentation: Different customers need a different strategy

Direct Response Coach

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.] The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

European Markie Award Winners Honored in London

Modern Marketing

by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Mobile App Marketing Dos and Don’ts [Infographic]

Crimson Marketing

How much time do you spend on your phone daily? Probably a lot more than you’re willing to admit. Naturally mobile marketing is gaining traction, but are you tailoring your marketing strategies appropriately? . Here are 7 rules to follow when planning your mobile app marketing approach: 1.

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Brilliant Modern Marketing Lessons From Pride and Prejudice

Biznology

Image credit: dan/freedigitalphotos.net. It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer.

Fathom is Home to 6 of the Top 25 ‘AdGeniuses’

Fathom

On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced! Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company).

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Marketing Memories Made at Eloqua Experience Europe [DECK]

Modern Marketing

by Eloqua | Tweet this Nearly 400 B2B marketers gathered this week at the Millennium Gloucester Hotel in London to learn about The 5 Tenets of Modern Marketing , how to creatively conceptualize marketing, and to look to their peers’ success metrics for inspiration!

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog.

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Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO

Biznology

Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business.

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7 Nurture Programs You Need To Have

Digital B2B Marketing

Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Google Analytics for the Healthcare Content Writer

Fathom

I was lucky enough to be one of the participants this week at the Mayo Clinic Social Media Residency. While there, I had numerous exciting conversations on the future of healthcare digital marketing, including one with a Mayo Clinic healthcare content writer.

The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.