Sat.Jun 22, 2013 - Fri.Jun 28, 2013

Book Review: Content Rules


The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers).

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place.

The Rise of the Manager of Meaning

Marketing Insider Group

A Guest Post by Robert Rose . The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Can Marketing Speak the Sales Language? An Interview with Kerry Langstaff [Podcast]

Crimson Marketing

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. Each individual department has their own separate goals, right? Wrong. . The goal of any and all companies is revenue growth.

More Trending

Marketing Optimization: 3 steps to gain C-suite buy-in

B2B Lead Generation

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. More sales. Shortened time to revenue.

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Does ‘Size’ Matter for Marketing Teams? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Many companies invest in marketing automation because of the need to “ do more with less ”. They may have relatively small teams or budgets, but lofty goals in terms of the campaigns they need to execute, and the leads they need to generate.

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts

Are you a social media marketing trapper?


I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog.

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European Markie Award Winners Honored in London

Modern Marketing

by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.

The Danger in Managing to the Funnel


While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel. Blog Buyer''s Journey Demand Generation Funnel management Funnel metrics

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Brilliant Modern Marketing Lessons From Pride and Prejudice


Image credit: dan/ It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Fathom is Home to 6 of the Top 25 ‘AdGeniuses’


On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced! Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company).

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Marketing Memories Made at Eloqua Experience Europe [DECK]

Modern Marketing

by Eloqua | Tweet this Nearly 400 B2B marketers gathered this week at the Millennium Gloucester Hotel in London to learn about The 5 Tenets of Modern Marketing , how to creatively conceptualize marketing, and to look to their peers’ success metrics for inspiration!

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO


Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

7 Nurture Programs You Need To Have

Digital B2B Marketing

Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

Modern Marketing

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.

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Google Analytics for the Healthcare Content Writer


I was lucky enough to be one of the participants this week at the Mayo Clinic Social Media Residency. While there, I had numerous exciting conversations on the future of healthcare digital marketing, including one with a Mayo Clinic healthcare content writer.

The $1,000 SMB Marketing Challenge: How Would You Spend It?


If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Market Segmentation: Different customers need a different strategy

Direct Response Coach

Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.] The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

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10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions


Take the Einstein Approach to Simplification. It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule.

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Top 10 Deliverability Best Practices Webinar June 26

Marketing Action

60% of marketers say that email is producing a return on investment, according to the 2013 Email Marketing Benchmark Report from Marketing Sherpa. And according to Litmus, email’s overall ROI is $40 on the dollar. Deliverability is one key to achieving such results.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!