Sat.Feb 09, 2013 - Fri.Feb 15, 2013

The one core secret to social media marketing success

grow - Practical Marketing Solutions

I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet.

Trending Sources

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Content And Technology Will Define The Future of Marketing

B2B Marketing Insider

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.

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Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real.

B2B's Digital Evolution

delicious b2bmarketing

Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Is Culture The Key To Success In The Future Of Marketing?

B2B Marketing Insider

Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry.

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on?

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30 Terrible Pieces of Social Media Advice You Should Ignore

Hubspot

There are a lot of so-called “ social media experts ” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?!

The Evolution of Modern Marketing Automation [Infographic]

Modern B2B Marketing

by Dayna Rothman Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born. As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

10 Beginner Twitter Tips for A/E/C Firms

Marketri

Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms.

3 Email Strategies to Engage Subscribers and Impact Marketing Results

Modern Marketing

by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources.

15 Metrics Every Marketing Manager Should Be Tracking

Hubspot

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. In a social world, trapped customers scream loudly enough for everyone to hear.

Maximize Your Next Media Interview: 5 Tips for How to Prepare

Marketri

There’s nothing like the value of media coverage to build visibility and credibility for your company’s brand or services, but a mishandled interview could cause major damage to your reputation.

16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?!

Pied Piper 2.0 A {growtoon}.

grow - Practical Marketing Solutions

Related Stories Soup Or Bowl. A {growtoon}. Facebook Inception. A {growtoon} Analysis paralysis. A {growtoon}. Dress for Success. A {growtoon}. Enough is enough. A {growtoon}. growtoons} social media cartoon social media humor

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

An Entire Organization Should be On Board with SEO

Biznology

Photo credits: www.roadtrafficsigns.com. When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm.

11 Things B2B Marketers Can Learn About Social Media From the US Army

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S.

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is.

B2B Pull Marketing Takes the Guesswork Out of Timing

Great B2B Marketing

One of my favorite bloggers, Paul Castain, posted an excellent article titled The Patience/Urgency Conundrum in Sales on his Sales Playbook website.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results