Sat.Dec 14, 2019 - Fri.Dec 20, 2019

The Significant Impact of B2B Meetings on Event ROI

Jifflenow

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI).

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What Companies Can Learn from Baby Yoda (Oh, Sorry. The Child.)

Brickfish

The Child immediately won the hearts of Star Wars fans. What’s not to love? He’s an adorable force wielding Yoda baby. . While his adorableness cannot be ignored as an important element in Baby Yoda’s popularity, there are other crucial, behind the scenes factors that add to The Child’s success.

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3 Tips to Revamp Your 2020 B2B Email Marketing Strategy

Launch Marketing

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing.

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The 10 Biggest Personal Branding Mistakes People Make

B2B PR Sense

Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Effective Ways to Generate Leads with Content Marketing

Spiralytics

Did you know that 30% of new businesses fail in their first two years, 50% in the first five and 66% during the first ten years? Content Marketing Lead Generation

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CDP and DMP: What Is the Difference?

Modern Marketing

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same.

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative.

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Curating Content for the Disabled: A Guide to Web Accessibility

Scoop.it

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address.

Using Twitter Can Benefit Your Business

Sharpspring

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Fishing with a Spear: Generating Leads Through the ABM Way

Unbound B2B

Account based marketing has been classified as a “ market of one ”. This is because it focusses communication and attention on a specific customer, as opposed to broad-based marketing which deals with marketing to masses.

CCPA California & GDPR Europe: Changes they Bring for Data and Targeting

Smartyads

Since the introduction of GDPR and CCPA regulations, the world of data-driven marketing started to change its shape. User privacy has become a crucial issue for many companies, so many of them have to change some of their practices to reorganize their data policies. According to. DIGITAL MARKETING

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas.

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Facebook Content Policy 101: Avoiding Disapprovals for Paid Content Distribution

Keywee

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

B2B Marketing in 2020: Here are 9 predictions from our specialists

Exo B2B

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot.

3 Reasons Why Branding (Really) Matters in the Modern Business World

Zoominfo

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all.

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.

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How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Report: Marketers Strive But Struggle to Deliver a Consistent Customer Experience

KoMarketing Associates

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal.

How to Attract More Event Attendees With Social Media Advertising

Biznology

Today, people use social media like never before. With the time passing by never has these platforms had such an impact on businesses as it does now.

Leaders Eat Last – But They Tell Stories First

Marketing Insider Group

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book.

3 Ways for Large and Distributed Teams to Centralize, Streamline, and Improve Their Marketing Efforts

Act-On

This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts. Marketing Strategy

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement.

AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.

How to Build an Email List with Chatbots

SendX

Email marketing is probably one of the most efficient, high-return marketing strategies. According to Hubspot , for every $1 spent, it generates $38 which is an impressive 3,800% ROI. Making it one of the most effective options available.

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4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns

Act-On

Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.