Sat.Dec 14, 2019 - Fri.Dec 20, 2019

The Significant Impact of B2B Meetings on Event ROI


Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI).

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What Companies Can Learn from Baby Yoda (Oh, Sorry. The Child.)


The Child immediately won the hearts of Star Wars fans. What’s not to love? He’s an adorable force wielding Yoda baby. . While his adorableness cannot be ignored as an important element in Baby Yoda’s popularity, there are other crucial, behind the scenes factors that add to The Child’s success.

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3 Tips to Revamp Your 2020 B2B Email Marketing Strategy

Launch Marketing

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing.

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The 10 Biggest Personal Branding Mistakes People Make

B2B PR Sense

Personal branding has risen in popularity over the past few years -- and with that popularity, we've also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let's discuss that question. What is a Personal Brand?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Effective Ways to Generate Leads with Content Marketing


Did you know that 30% of new businesses fail in their first two years, 50% in the first five and 66% during the first ten years? Content Marketing Lead Generation

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CDP and DMP: What Is the Difference?

Modern Marketing

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same.

6 best Marketing and Advertising Campaigns for B2B Businesses


The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative.


Curating Content for the Disabled: A Guide to Web Accessibility

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address.

Using Twitter Can Benefit Your Business


As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Fishing with a Spear: Generating Leads Through the ABM Way

Unbound B2B

Account based marketing has been classified as a “ market of one ”. This is because it focusses communication and attention on a specific customer, as opposed to broad-based marketing which deals with marketing to masses.

CCPA California & GDPR Europe: Changes they Bring for Data and Targeting


Since the introduction of GDPR and CCPA regulations, the world of data-driven marketing started to change its shape. User privacy has become a crucial issue for many companies, so many of them have to change some of their practices to reorganize their data policies. According to. DIGITAL MARKETING

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas.

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Facebook Content Policy 101: Avoiding Disapprovals for Paid Content Distribution


At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

B2B Marketing in 2020: Here are 9 predictions from our specialists

Exo B2B

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot.

3 Reasons Why Branding (Really) Matters in the Modern Business World


Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all.

What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.

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Report: Marketers Strive But Struggle to Deliver a Consistent Customer Experience

KoMarketing Associates

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

3 Ways for Large and Distributed Teams to Centralize, Streamline, and Improve Their Marketing Efforts


This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts. Marketing Strategy

AMP Up Your Digital Marketing: Employee Advocacy By The Numbers


The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.

Leaders Eat Last – But They Tell Stories First

Marketing Insider Group

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book.

Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns


Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management

How to Build an Email List with Chatbots


Email marketing is probably one of the most efficient, high-return marketing strategies. According to Hubspot , for every $1 spent, it generates $38 which is an impressive 3,800% ROI. Making it one of the most effective options available.

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How AI Is Disrupting Social Media


AI is a disruptive technology at its root as it is based on the premise of doing things faster than people with better accuracy and less filtering.

13+ B2B Content Marketing Statistics to Guide Your 2020 Strategy

KoMarketing Associates

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. For many, creating a new year’s strategy starts by looking back at the previous one. Which strategies worked and which didn’t?

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.