Sat.Jul 06, 2019 - Fri.Jul 12, 2019

Influencer Checkup – How To Successfully Avoid Fake Influencers

SEMrush

109
109

Email Isn’t Dead; You’re Just Doing It Wrong

Marketo

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works.

Email 133

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Webinar Best Practices for Marketers to Win ‘Em Over

LeadCrunch

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything.

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

Video 283

More Trending

Expert Insight: Exploring the Disconnect Between Marketers and Customer Experience [Interview]

KoMarketing Associates

Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.

Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?

The Forward Observer

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

Google 242

Creating Content That Your Company’s Employees Will Love Sharing

Marketing Insider Group

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

The 3 Most Common Barriers to Marketing Automation Success, Solved

Act-On

These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.

Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage.

Intent 246

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

Report 181

The 1H B2B Marketing Restrospective

Biznology

The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting.

B2B 163

It Takes More than Just Conversion to Understand Customers

Modern Marketing

When building a successful digital presence , every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action.

We Stopped Trying To Convince Customers And Got Triple The Results

Marketing Insider Group

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. Wait,” I thought.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

KoMarketing Associates

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research.

Report 170

How to Turn Anonymous Website Visitors into Leads

Biznology

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.

How to Revive Your ABM Strategy

Modern Marketing

Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conversions or a blip in your revenue stream.

How to Get Executive Buy-In With an Effective Content Marketing Strategy

Marketing Insider Group

As a marketer, you already know that content marketing is well worth your time and effort.

Buy 236

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries.

B2B Buyers’ Behavior May Influence Marketers’ Initiative to Drive Sales

KoMarketing Associates

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?”

5 Ways Your Sales Funnel Is Failing You

Biznology

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales.

Funnel 141

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!