Sat.Oct 06, 2012 - Fri.Oct 12, 2012

4 Ways for David Cameron to Succeed on Twitter

Tomorrow People

How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media.

6 B2B Marketing Best Practices for Instagram

KoMarketing Associates

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle.

Join The 1% And Become A Content Creator

Marketing Insider Group

How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists?

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Has Social Media Given You a Better Understanding of How SMEs Perform in the Marketplace? [POLL]

Tomorrow People

POLL: Has social media given you a better understanding of how SMEs perform in the marketplace

More Trending

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” ” It’s not as daunting as you might think, if you follow a few guidelines.

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’.

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Social Business: Facebook for the Enterprise?

Biznology

Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.

Webinar: Making SEO Fun In a “Boring” B2B World

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary.

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B

Marketing Insider Group

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while!

How to make real friends (and pimp your Klout) with Flipboard

Biznology

I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How do we align sales and marketing?

Savanta

Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum.

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B2B Healthcare Sales: 5 steps to sell to a financially challenged industry

B2B Lead Generation

Tweet How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? Has paper-thin margins and will soon be losing money even though it will have more business than ever? Has been so completely transformed that a sales professional who was at the top of his game merely four years ago could very well be at the bottom of it today? These are the questions anyone marketing to the U.S.

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts! That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. A complete list of references is provided at the end of the post.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Dangers of Using Cost per Lead as a Metric to Measure Marketing

ViewPoint

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”.

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Could LinkedIn Destroy Facebook?

Biznology

Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. But adults are a lot more comfortable in its professional environment. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape?

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet.

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Business Blog Attacks: How to Keep Comments Civil

Writing on the Web

What happens when a business blog is attacked by rude comments from readers? It can happen and does. Blogging connects business owners with customers and potential clients in ways that a basic website cannot.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Ways for David Cameron to Succeed on Twitter

Tomorrow People

How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media.

Check Your Site for 404 Errors Regularly

Biznology

Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for.

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The Importance of Content Continuity

The Effective Marketer

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Let me explain. When you create a piece of content, why stop at the first distribution channel? Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium.

3 Ways for Accessorising Your Emails

Modern Marketing

by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers have long known that a small block of text or an icon can attract a busy reader’s eye better than a big chunk of prose. To make email marketing engaging you need a compelling subject line and a solid call to action.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.