Sat.Oct 06, 2012 - Fri.Oct 12, 2012

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet.

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Why Instagram will be the next big social media platform

grow - Practical Marketing Solutions

A few weeks ago I professed my love for Instagram and predicted that this easy photo-sharing app would soar. Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout.

Trending Sources

What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs.

Video 96

6 B2B Marketing Best Practices for Instagram

KoMarketing Associates

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Free Advertising on Google

Hubspot

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places.

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B

B2B Marketing Insider

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while!

Why The Most Important Part of Your Brand is Invisible

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columinst. We talk all the time about writing cornerstone content, building effective web design, and connecting with your community in the social media world.

Brand 110

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing?

How do you budget for social media marketing?

grow - Practical Marketing Solutions

I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. It’s always frustrating trying to answer a question like this because of course there is no cookie-cutter answer.

Budget 100

How to make real friends (and pimp your Klout) with Flipboard

Biznology

I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

DIY: 5 Free Tools for Creating Killer Infographics

Vertical Response

To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic.

Tools 52

10 Genius Ideas That Changed Marketing Forever

Hubspot

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing.

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Has Social Media Given You a Better Understanding of How SMEs Perform in the Marketplace? [POLL]

Tomorrow People

POLL: Has social media given you a better understanding of how SMEs perform in the marketplace

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet?

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

Hubspot

When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago.

Stats 55

The New Era of SEO Brings New Strategies and Key Steps

Marketri

Over the past few months, I've been absorbing all kinds of new information on Search Engine Optimization (SEO). I've talked to professionals, read e-books and blogs like SEOMoz , and I’m in the midst of a great hard copy book that I'll review in a future blog.

SEO 45

Does Gamification Work On a Customer Community? [CHART]

Modern Marketing

by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget

Customer Experience Matrix

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry. But Pardot was also the only major marketing automation competitor without serious outside funding. From that perspective it seems predictable that they would need access to more resources.

Facebook Tests Pinterest-Style Feature Called 'Collections'

Hubspot

Watch out, Pinterest. Facebook may be dishing out a little bit of competition.

The DOs and DON'Ts of Writing Effective Calls-to-Action

Marketri

It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy.

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’.

Buzz 40

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot

Modern Marketing

by Joe Payne | Tweet this I never thought I’d be an industry pundit. But marketing automation is an exciting space, and as many other large organizations, from Oracle to IBM, try to buy their way into the party, I’ve found myself commenting again and again on where the market is headed. ( One of these commentaries is even immortalized in David Meerman Scott’s latest edition of Real-Time Marketing & PR.). That trend continued when the email provider ExactTarget said it would purchase Pardot.

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business.

Blank slate. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Ameena Falchetto is a straight up marketing consultant, changing the world one Brand Identity Visualisation at a time. Follow her on Twitter @AmeenaFalchetto . Tweet.

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The Google + Impact

Modern B2B Marketing

by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett.

CTR 32

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.