Tomorrow People

OCTOBER 12, 2012

How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Yet other studies found that just 30% of senior executives have any social media presence, and just 10% of CIOs use social media.

Twitter 220

Twitter Blogger Television marketing Advertising Mediums 220

markempa

OCTOBER 7, 2012

Tweet How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? Has paper-thin margins and will soon be losing money even though it will have more business than ever? Has been so completely transformed that a sales professional who was at the top of his game merely four years ago could very well be at the bottom of it today?

B2B Sales 195

B2B Sales Budget Programs B2B Trade Show 195

Savanta

OCTOBER 12, 2012

Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum.

Eye-Tracking 193

Eye-Tracking B2B Sales Customer Surveys B2B Marketing 193

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Applying those same strategies to photo-sharing sites can be an obstacle. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers.

B2B Marketing 193

B2B Marketing Practices Planning B2B 193

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Content

Tomorrow People

OCTOBER 10, 2012

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.

Buzz 183

Buzz Social Media Brand Identity Branding 183

Biznology

OCTOBER 12, 2012

Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it.

Paid Search Agency 175

Paid Search Agency Wikipedia Opinions Internet Marketing 175

ViewPoint

OCTOBER 11, 2012

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 175

Demand Process Work Management Marketing Management 175

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” It’s not as daunting as you might think, if you follow a few guidelines. These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour.

Business Blogging 167

Business Blogging Business Custom Publishing Keywords 167

The Point

OCTOBER 11, 2012

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google. Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum the mandate is normally to ensure that the company’s search ad appears at the top of the page.

Positioning 167

Positioning Paid Search Agency Cost Google 167

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. If anything, I’m even more impressed. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution.

Enterprise Management 163

Enterprise Management Work Management Lead Ranking Marketing Management 163

ViewPoint

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”.

Cost per Lead 175

Cost per Lead Sales Qualified Leads Cost Lead Scoring 175

KoMarketing Associates

OCTOBER 10, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. Session summary. “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about.

Webinar Metrics 163

Webinar Metrics SEO B2B Link Building 163

Marketing Insider Group

OCTOBER 9, 2012

Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! I felt really fortunate to present at this year’s forum. So below you will see some of my top “tweeted notes,” a few other great moments and my slides from the event.

B2B 163

B2B Top of Funnel Digital Marketing Funnels Conference 163

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Biznology

OCTOBER 9, 2012

I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing — a news — and I generously retweet, +1, Like, Favorite, Share and Comment.

iCrossing 158

iCrossing Social Media Aggregators Twitter 158

Tomorrow People

OCTOBER 9, 2012

POLL: Has social media given you a better understanding of how SMEs perform in the marketplace?

Social Media 194

Social Media Media 194

The Effective Marketer

OCTOBER 8, 2012

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Let me explain. When you create a piece of content, why stop at the first distribution channel? Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium.

Content 146

Content Trade Show Advertising Mediums Distribution 146

Savanta

OCTOBER 12, 2012

'Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum.

Advertising Agencies 142

Advertising Agencies Paid Search Agency RSS Eye-Tracking 142

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Cross-Selling

Avitage

OCTOBER 9, 2012

Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. October 9, 2012 Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos to support our channel partners. Their strategy for using videos to leverage our channel partners had eight objectives but also came with five questions.

Advertising Channels 142

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 142

B2B Memes

OCTOBER 9, 2012

John Paton: Misguided, or misunderstood? In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. Though the phrase digital first is often contrasted with digital only , for many—mostly the critics, but perhaps some of the advocates as well—the implicit message is the same: “Digital rocks!

Advertising Mediums 139

Advertising Mediums Distribution Efficiency Course 139

Biznology

OCTOBER 10, 2012

Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating.

Wikipedia 132

Wikipedia Impressions Google Relevance 132

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? It can happen and does. Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers. New ideas are gleaned from reader comments and they just make the blogging atmosphere a little more fun.

Business Blogging 126

Business Blogging Business Blogger Small Business Marketing 126

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Trends

Digital B2B Marketing

OCTOBER 11, 2012

What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. You don’t need them, you want them. Now consider your business.

B2B 125

B2B B2B Sales Advertising Agencies B2B Marketing 125

Tomorrow People

OCTOBER 12, 2012

'How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Yet other studies found that just 30% of senior executives have any social media presence, and just 10% of CIOs use social media.

Twitter 120

Twitter Blogger Television marketing Advertising Mediums 120

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. 1) Find Reliable Hosting.

Traffic 131

Traffic Marketing Websites Tips Small Business Marketing 131

Avitage

OCTOBER 9, 2012

'How Many Videos Do We Really Need? Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos, (Chapter One), to support our channel partners. Their strategy for […] The post I Need 200 Videos for the Channel, Chapter Two appeared first on Avitage.

Advertising Channels 120

Advertising Channels Video Marketing Advertising Agencies Paid Search Agency 120

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Prospectr

OCTOBER 8, 2012

Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further along in the discovery phase. These buyers are researching online, receiving and forwarding emails. These online behaviors can give us important clues about each buyers interests and inclination towards a certain product, or service.

Sales Cycle 120

Sales Cycle Allocation Barriers Forecasting 120

Tomorrow People

OCTOBER 10, 2012

'Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Convince & Convert

OCTOBER 9, 2012

Every time I look through the results of The Social Habit , I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only. (you can get it all, and first, by subscribing. Packages start at just $347 , and you get exclusive access to our grand unveiling Webinar this Thursday, October 11).

Brand Identity 141

Brand Identity Branding Webinar Metrics Research 141