Sat.Feb 15, 2020 - Fri.Feb 21, 2020

3 Ways to Create Customer Loyalty and Increase Revenue

Nuvi

One of the biggest slaps in the face is when a long-time customer changes sides and chooses a competitor. Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason.

SEO 85

How Disney+ Is Giving Netflix Goosebumps: The Marketing Strategy Decoded

Martech Advisor

Walt Disney, just the name brings up childhood memories and nostalgic feelings, like the excitement of going to Disneyland or the fantasy of a movie that began with the iconic castle in the opening credits.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Key Elements of Great Buying Personas

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service?

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6 Steps to Help You Enhance Your Webinar Marketing Strategy

Spiralytics

If you’re familiar with webinars, you’ll know that they best ones usually contain a wealth of valuable information that’s relevant to the issues people face. That’s why companies develop webinar marketing strategies to enhance the experience for their target audiences.

Help 62

What You'll Find on the Digital B2B Marketing Roads Less Traveled

Golden Spiral

The Article in 60 Seconds. Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR.

PPC 62

4 Ways to Measure the Success of Your Content Marketing Strategy

Zoominfo

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with.

B2B digital advertising, where did it all wrong?

Modern B2B

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

4 Tips for Optimizing Your Website’s Lead Generation Powers

ClickDimensions

From individuals to the largest of corporations, it seems like just about everyone and every business has a website. And why not? Websites are often the go-to source for consumers today, particularly when they are looking to make a purchase.

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

Video 168

Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Keys To RevOps Success

InsightSquared

Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible.

A Guide to ActiveCampaign Pricing

SendX

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing.

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Employee Branding: B2B’s Answer to Influencer Marketing

Marketing Insider Group

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender.

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Report: 45% of Marketers Now Say More than Half of Campaigns are Content-Driven

KoMarketing Associates

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Speaking of Alignment.

Hive9

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.

Funny Emails - It's Ok to Go Rogue from the Corporate World

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth.

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How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though.

30% of Marketers Still Not Measuring Brand Perception After Launching Social Media Initiatives

KoMarketing Associates

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%.

Funny Emails - it's ok to go rogue from the corporate world

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth.

Email 195

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective.

Using Progressive Profiling for a Frictionless Customer Experience

Act-On

Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect more qualified leads. Demand and Lead Generation Lead Management

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.