Nuvi

FEBRUARY 18, 2020

One of the biggest slaps in the face is when a long-time customer changes sides and chooses a competitor. Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding. Because of this, customers slip out of your grip as easily as a wet fish wriggling desperately for freedom, going from company to company that can best fulfill their needs.

Loyalty 47

Loyalty Custom Publishing Customer Signature 47

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. So, what is the trick when it comes to making the most out of B2B email marketing? How can you unlock its full potential and use it to grow your business?

Opt-in 195

Opt-in Email Business B2B 195

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies.

SEO 79

SEO Long Tail Dwell SERP 79

Martech Advisor

FEBRUARY 21, 2020

Walt Disney, just the name brings up childhood memories and nostalgic feelings, like the excitement of going to Disneyland or the fantasy of a movie that began with the iconic castle in the opening credits. It's no wonder that when the brand decided to go up against streaming giants like Netflix, Prime Video, and Apple TV, it came out with flying colors. Let's look at the marketing strategy that made it possible. Disney+ launched five weeks before Christmas 2019 and it was an immediate hit.

Bundling 58

Bundling Stats Viral Amazon 58

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Heinz Marketing

FEBRUARY 20, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service? Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers.

Persona 65

Persona Buy Attitudes Buyer Personas 65

Spiralytics

FEBRUARY 19, 2020

If you’re familiar with webinars, you’ll know that they best ones usually contain a wealth of valuable information that’s relevant to the issues people face. That’s why companies develop webinar marketing strategies to enhance the experience for their target audiences. Simply put, they’re great tools for upping your lead generation game! Marketing Strategy Webinars

Lead Generation 61

Lead Generation Help Relevance Target 61

Golden Spiral

FEBRUARY 20, 2020

The Article in 60 Seconds. Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR. You may even be deploying display ads, tapping into remarketing, and sponsoring content. Could you be doing more?

PPC 48

PPC PR Tactics Display 48

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […]. B2B Marketing

Measurement 170

Measurement Strategy Content Marketing Differences 170

Modern B2B

FEBRUARY 21, 2020

B2B digital advertising, where did it all go wrong? When we look under the hood of B2B digital advertising accounts, I’m often surprised by the set-up or structure of what’s going on. You can usually tell in an instant that the person, team or agency behind the account hasn’t really given much thought to the […]. The post B2B digital advertising, where did it all wrong? appeared first on Modern | B2B Marketing Agency. Performance Marketing B2B Marketing Digital Advertising Google Ads

Agency 43

Agency Advertisement Advertising Personalization 43

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

ClickDimensions

FEBRUARY 18, 2020

From individuals to the largest of corporations, it seems like just about everyone and every business has a website. And why not? Websites are often the go-to source for consumers today, particularly when they are looking to make a purchase. Websites are such a ubiquitous part of our lives today that it should come as little surprise that they are also a central part of any successful lead generation strategy. But how do you tap into your website’s full potential for lead generation?

Landing Page 40

Landing Page Lead Generation Search Engine B2C 40

Webbiquity

FEBRUARY 20, 2020

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.

Video 200

Video Sales Strategy Gartner 200

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place.

Marketing Automation 107

Marketing Automation Automation Consulting Best Practice 107

Oracle

FEBRUARY 15, 2020

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is driven by habit rather than a genuine connection to the brand.

Loyalty 195

Loyalty Differentiation Forrester Brand 195

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

InsightSquared

FEBRUARY 21, 2020

Looking to jumpstart your RevOps initiative? Here are three keys to ensuring you’re on the right track. Where does RevOps report into: . Head of Sales? Where exactly does RevOps report up to? . According to Jen Igartua, Chief Services Officer, GoNimbly , the reporting structure can be flexible.

Touchpoints 52

Touchpoints Guidelines Intent Spot 52

Marketing Insider Group

FEBRUARY 19, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. But employee branding takes influencer marketing to a whole new level. Here’s why.

Brand 199

Brand Branding Activities B2B 199

SendX

FEBRUARY 17, 2020

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit. To be honest? I don't know.

Email 163

Email List Ethics Attitudes 163

Oracle

FEBRUARY 21, 2020

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing.

Loyalty 173

Loyalty Acquisition Tactics Customer 173

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high. We’ve read that content marketing is the way to go. Can you help us?” There is absolutely nothing wrong with that stated goal for.

Content Marketing 226

Content Marketing Search Engine Content Publisher 226

Marketing Insider Group

FEBRUARY 17, 2020

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands. But how can I make it work for us?” Glad you asked.

Content Marketing 189

Content Marketing Brand Branding Best 189

SendX

FEBRUARY 21, 2020

If you haven’t heard it yet, let me tell you that there are 450+ email marketing software in the world. Some are free and do the same work my pigeon can do. Some are so expensive that the bills can look like your phone number. Stay hopeful. I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience.

Pricing 150

Pricing Price SMS Plan 150

Oracle

FEBRUARY 15, 2020

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences. In addition, most are reluctant to try new technologies designed to enhance brand experiences. However, the research finds that engaging, omnichannel loyalty programs are valuable to consumers.

Loyalty 160

Loyalty Exchange Attitudes Income 160

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Hive9

FEBRUARY 19, 2020

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board. Marketing Planning Hive9 Martech Best Practices sales enablement Marketing Performance marketing strategy alignment collaboration marketing

Best Practice 141

Best Practice Order Organization Organic 141

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics? What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets?

Audience 163

Audience Best Hashtag Social Media 163

SendX

FEBRUARY 17, 2020

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit. To be honest? I don't know.

Email 150

Email List Ethics Attitudes 150

Oracle

FEBRUARY 18, 2020

In Part 1 of this series on personalization , we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations.

B2C 154

B2C Relationship Experience Personalization 154

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer