Sat.Oct 26, 2019 - Fri.Nov 01, 2019

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12 Personal Brand Building Tips for B2B Sellers

Oktopost

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers.

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In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google. But when it comes to who should produce that content, the debate rages on.

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A guide to using Google ads for B2B Lead Generation

Valasys

Prologue. The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Featuring high in the organic search results is also difficult owing to the zero-click search results. Consequently, running Pay Per Click (PPC) campaigns on Google not only helps in optimizing the number of high quality leads being generated but also serves as a quick way for the brands

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What Happens When Everyone Has a CDP?

Customer Experience Matrix

October 22 was a landmark day for the CDP industry. We reported three significant announcements: Mastercard bought CDP and loyalty vendor SessionM which will power Mastercard services for its merchant clients Teradata launched its own CDP offering, Vantage CX, which will anchor Teradata’s marketing software product line Tealium partnered with marketing agency Wunderman Thompson , which will use Tealium AudienceStream to manage customer data for agency clients Each announcement following a string

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research.

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How to Identify the Spooky Opportunities in Your Pipeline

InsightSquared

Halloween is here and there are spooky things all around us, but your sales pipeline should not be one of them. While others might be thinking of candy and costumes on October 31st, those of us who are part of the go-to-market engine are hoping we receive treats from our prospects and not tricks. To ensure we have a strong end to 2019, we need to know which of our opportunities are viable versus those who plan to ghost us.

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The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Now, there’s another major regulation set to go into effect in the coming months. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States.

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Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. About 70% of global digital marketers are measuring ROI, but long before a sales cycle has concluded – the average B2B sales cycle usually takes place over the course of six mon

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Five ways business buying is changing: Ignore these at your peril

Biznology

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about. And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Successful Rebrand: What to Watch Out for and How to Make It Rewarding

Adobe Experience Cloud Blog

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image.

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The Differences Between and Benefits of Scorecards and Dashboards

Vision Edge Marketing

Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for over 20 years.

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64% of Marketers Want to Improve the Customer Experience with a Data-Driven Personalization Strategy

KoMarketing Associates

More marketers are turning to a data-driven strategy to resonate with their target audience. However, new research shows that this doesn’t come without its fair share of challenges. Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.

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7 ways 5G will boost productivity and economic growth

Biznology

5G is the latest generation of mobile network technology. It’s set to improve data speeds, reduce connection times and pave the way to a superfast hyper-connectivity of all things. The benefits of 5G are likely to be felt by all consumers, but businesses are especially in line to profit, particularly in terms of productivity gains as 5G has the potential to stimulate economic growth in all kinds of ways.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. (Well, maybe a few stories, if we’re being honest). Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.

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Why Marketing ROI Is So Important, and How You Can Measure It

Adobe Experience Cloud Blog

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion.

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Survey: Time Remains the Top Obstacle for Marketers Utilizing a Content Strategy

KoMarketing Associates

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy. ClearVoice recently conducted its annual content marketing survey to determine marketers’ biggest challenge with content, and statistics showed that time is still the number one obstacle for content marketers.

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Build a video library for enterprise sales

Biznology

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers. Simply put, “customers that deliver high-quality deals rely on sales more than those that don’t.”.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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16 Effective Ways to Build Your Online Presence

Hubspot

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

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What Is the Cost of Building and Operating a Magento eCommerce Store?

ATAK Interactive

One most critical concern you will face as an e-commerce store owner is the cost of building, operating, hosting, and maintaining an eCommerce store. These decisions are not easy, as features and pricing vary from platform to platform, and from version to version (i.e. Enterprise or Plus versions). Boasting of over 250,000 merchants using it, Magento is one of the most popular e-commerce platforms today.

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4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

Brandpoint

It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Content marketing is an interesting industry, where certain values always remain the same, such as keeping the customer’s needs in mind and always trying to figure out what Google is thinking, but it’s also a field where inno

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The 12 Worst Differentiators for Professional Services Firms

Hinge Marketing

At Hinge, we write and talk a lot about differentiation. That’s because setting your firm apart in the minds of your buyers is such an important piece of a successful brand strategy. . Yet most firms get it all wrong. They don’t understand that being different means being exposed and a little vulnerable. After all, to stand out means you no longer fit in.

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Down the Reddit Hole: A B2B Marketer Guide

Envy

A One of a Kind Content Platform. Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". Today, Reddit is huge, with over 33 million users logging almost 1.7 billion visits in July 2019 alone. As a refresher, Reddit is divided into subreddits (over 130,000 of them!

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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Paul is the director of client relations at LionStar Films in Atlanta, Georgia.

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Get Control of Your Life Through Time-Blocking

ClearVoice

“Where did the day go?” “I spent all day in my pajamas.” “I have no life outside of work.” If any or all of those sound familiar, you’re a typical freelancer. You get entrenched in deadlines or you fall into a slump during slow periods and your waking hours seem to just rapidly dissolve. Or, worse yet, they drag on and you feel unproductive and dull.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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4 Types of Website Personalization Your University Should Be Using

Adobe Experience Cloud Blog

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.

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How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo

Search Engine Journal

Want to create truly valuable SEO content? Find subject matter experts. Here's how to do it. The post How to Find Subject Matter Experts Using Slack & Other Web Communities via @s_watts_seo appeared first on Search Engine Journal.