Sat.Oct 26, 2019 - Fri.Nov 01, 2019

12 Personal Brand Building Tips for B2B Sellers

Oktopost

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? .

In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google.

A guide to using Google ads for B2B Lead Generation

Valasys

Prologue. The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation.

Hauntomations: 3 Ways to Make Automating ABM Less Scary

Engagio

Ahoy me-hearty, and Happy Halloween from Engagio! I bet you have a lot of fun plans tonight — some treats, some tricks, maybe a haunted house or a horror movie? After all, Halloween is when we all stop to enjoy the spookier side of life.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

ActiveCampaign vs Mailchimp: More Than Pricey Tools

SendX

Tools 195

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

How To Create a Social Media Employee Advocacy Program

Act-On

Learn how to create a social media employee advocacy program that yields major results for your organization and your employees. Corporate Social Media Marketing

What is Lead Qualification?

Ignite Tech

Lead qualification is the process that marketing and sales teams use to screen prospects before sending them to sales reps for further action. In theory, qualified leads are the prospects who are most likely to become customers and who best fit the company’s ideal buyer profile.

64% of Marketers Want to Improve the Customer Experience with a Data-Driven Personalization Strategy

KoMarketing Associates

More marketers are turning to a data-driven strategy to resonate with their target audience. However, new research shows that this doesn’t come without its fair share of challenges.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program.

Key Things You Need to Know About Email Marketing Software

Webbiquity

Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting.

What Happens When Everyone Has a CDP?

Customer Experience Matrix

October 22 was a landmark day for the CDP industry.

Vendor 156

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads.

Work 130

Build a video library for enterprise sales

Biznology

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales.

Build 104

How to Use Social Media as Part of Account-Based Marketing

Modern Marketing

The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts.

Survey: Time Remains the Top Obstacle for Marketers Utilizing a Content Strategy

KoMarketing Associates

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy.

Survey 156

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Differences Between and Benefits of Scorecards and Dashboards

Measure Up Marketing

Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes.

Five ways business buying is changing: Ignore these at your peril

Biznology

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about.

Buy 104

Monstrous Mistakes Marketers Make

Modern Marketing

Market Street used to have a glorious office building, but now it stands abandoned, and so the story goes… It was a dark and stormy fiscal quarter. The CMO was asked to make drastic changes on a horrifically tight turn-around.

CMO 130

How We Improved Our ABM Results by Giving Our SDRs Superpowers

Lattice

An account-based marketing (ABM) approach has been essential here at LatticeEngines for effectively connecting with, engaging and penetrating accounts.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

why more budget isn’t always the answer

Fathom

how marketing leaders can push paid advertising teams to do more with less. tyler alge 8-minute read. in brief.

7 ways 5G will boost productivity and economic growth

Biznology

5G is the latest generation of mobile network technology. It’s set to improve data speeds, reduce connection times and pave the way to a superfast hyper-connectivity of all things.

What Does a Mobile-Optimized Email Look Like?

Modern Marketing

A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. It’s not just consumers looking at their phones and tablets more so than their laptops and desktops.

Mobile 130

What Is the Cost of Building and Operating a Magento eCommerce Store?

ATAK Interactive

One most critical concern you will face as an e-commerce store owner is the cost of building, operating, hosting, and maintaining an eCommerce store. These decisions are not easy, as features and pricing vary from platform to platform, and from version to version (i.e. Enterprise or Plus versions).

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.