Sat.Oct 26, 2019 - Fri.Nov 01, 2019

12 Personal Brand Building Tips for B2B Sellers


If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? .

In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google.

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A guide to using Google ads for B2B Lead Generation


Prologue. The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation.

Hauntomations: 3 Ways to Make Automating ABM Less Scary


Ahoy me-hearty, and Happy Halloween from Engagio! I bet you have a lot of fun plans tonight — some treats, some tricks, maybe a haunted house or a horror movie? After all, Halloween is when we all stop to enjoy the spookier side of life.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. By optimizing this value, brands have the opportunity to improve business performance. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program.

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. But many companies are hitting a wall -- not notching all the results that they want. What should they do? Say you notice a water spot on your ceiling. Would you demand an entire, new roof? Of course not.

5 Necessary Skills For Writing B2B Content

KoMarketing Associates

Earning the attention of your audience or prospects in today’s digital age is an around-the-clock responsibility for businesses of all shapes and sizes, including B2B.

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads.

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What Happens When Everyone Has a CDP?

Customer Experience Matrix

October 22 was a landmark day for the CDP industry.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Five ways business buying is changing: Ignore these at your peril


If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about.

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Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly.

How To Create a Social Media Employee Advocacy Program


Learn how to create a social media employee advocacy program that yields major results for your organization and your employees. Corporate Social Media Marketing

What is Lead Qualification?

Ignite Tech

Lead qualification is the process that marketing and sales teams use to screen prospects before sending them to sales reps for further action. In theory, qualified leads are the prospects who are most likely to become customers and who best fit the company’s ideal buyer profile.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Use Social Media as Part of Account-Based Marketing

Modern Marketing

The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts.

64% of Marketers Want to Improve the Customer Experience with a Data-Driven Personalization Strategy

KoMarketing Associates

More marketers are turning to a data-driven strategy to resonate with their target audience. However, new research shows that this doesn’t come without its fair share of challenges.

7 ways 5G will boost productivity and economic growth


5G is the latest generation of mobile network technology. It’s set to improve data speeds, reduce connection times and pave the way to a superfast hyper-connectivity of all things.

9 Types of Video Every Business Must Have to Succeed


There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

What Does a Mobile-Optimized Email Look Like?

Modern Marketing

A B2B mobile marketing strategy is a must for any company that wants to interact with its target audience. It’s not just consumers looking at their phones and tablets more so than their laptops and desktops.

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Survey: Time Remains the Top Obstacle for Marketers Utilizing a Content Strategy

KoMarketing Associates

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy.

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Build a video library for enterprise sales


In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales.

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Why You Need to Get a Life(cycle) Email Marketing Program

Content Marketing Institute

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Preventing Email Channel Cannibalization by Affiliate Marketing

Modern Marketing

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company?

Video Storytelling: How to Drive Connection Through Narrative


Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Well, maybe a few stories, if we’re being honest).

Get Control of Your Life Through Time-Blocking


“Where did the day go?” ” “I spent all day in my pajamas.” ” “I have no life outside of work.” ” If any or all of those sound familiar, you’re a typical freelancer.

The 12 Worst Differentiators for Professional Services Firms

Hinge Marketing

At Hinge, we write and talk a lot about differentiation. That’s because setting your firm apart in the minds of your buyers is such an important piece of a successful brand strategy. . Yet most firms get it all wrong.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.