DrumUp

NOVEMBER 18, 2018

Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. 87% of consumers would purchase a product based on values, and the average revenue increase when a. Content Marketing News & Trends Social Media Marketing Resources content marketing tips small business marketing social media strategy

Social Media 80

Social Media Trends Agency Media 80

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

Content Marketing 215

Content Marketing Benchmark Content Budget 215

Marketing Insider Group

NOVEMBER 20, 2018

As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […]. The post What Does 2019 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts appeared first on Marketing Insider Group.

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Agency Behavior Buy Research 201

B2B PR Sense

NOVEMBER 20, 2018

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. These trends run the gamut from the bubble of Influencer marketing, to the need for storytelling and the growth and impact of artificial intelligence. I am joined here today with 11 of the most thoughtful PR pros I know.

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PR Trends Strategy Public Relations 261

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

SendX

NOVEMBER 20, 2018

Black Friday & Cyber Monday are over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans.

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List Validation Template Plan 236

Oracle

NOVEMBER 23, 2018

There are not many new technologies that are truly game-changers. Machine learning is one of those technologies. In a nutshell, machine learning is a form of artificial intelligence in which computers learn to recognize patterns over time and are then able to make complex decisions without human input. Sounds simple enough, right? But it actually has very profound implications for social media.

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Social Media Social Brand Branding 207

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

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Touchpoints Multi-Touch B2B Zoominfo 191

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this. Clients are no longer passive consumers — they want active results and real answers to solve real problems.

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Trends Content Marketing Content Software 179

Marketing Insider Group

NOVEMBER 20, 2018

Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. Knowing what demographics you’re going to market to as well as how […]. The post 5 Questions Answered on Small Business Marketing Strategy appeared first on Marketing Insider Group. Marketing Strategy

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Small Business Question Strategy Business 179

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

NOVEMBER 21, 2018

In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. Consumers are scrolling and tapping while they’re out, from the comfort of their sofas and even in bath tubs.

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Class Behavior Channel Environment 175

SendX

NOVEMBER 20, 2018

Cyber Monday is over. But, SendX is still offering a deal. SendX ?—?SendX SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans.

List 150

List Validation Template Plan 150

Influitive

NOVEMBER 21, 2018

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a relationship over the phone or via email. Instead, they seek.

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Trust Prospect Customer Tactics 146

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not […]. The post When Does Outsourcing Social Media ROI Make Sense? appeared first on Marketing Insider Group. Content Marketing

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Social Media ROI Media Social 164

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Oracle

NOVEMBER 21, 2018

You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns. Mozilla also announced that the next version of Firefox will block 3rd-party cookies by default. With these changes, plus the availability of cookie blocking plugins for all other browsers, it’s time for marketers to reconsider their use of 3rd party tracking cookies.

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Privacy Release Case Design 166

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. That year The NRF branded this day as Cyber Monday!

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List Validation Template Bundling 150

Zoominfo

NOVEMBER 19, 2018

Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like? Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.

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Persona Zoominfo Buyer Personas Income 138

Marketing Insider Group

NOVEMBER 21, 2018

The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […]. The post How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot appeared first on Marketing Insider Group. Content Marketing

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Spot Behavior Buy Relevance 153

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Tomorrow People

NOVEMBER 21, 2018

“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

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Campaign Classified Amazon Buying Cycle 131

KoMarketing Associates

NOVEMBER 20, 2018

As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. This is up from 22 percent recorded in 2017, and MarTech is now the single largest area of investment when it comes to marketing resources and programs.

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Survey Gartner CMO Budget 185

bizible

NOVEMBER 20, 2018

We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing. It spans a variety of industries, focusing on diverse channels to deliver a thoughtful overview of where marketing leaders are finding success. It's a collection of perspectives on managing B2B marketing teams and organizations.

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CMO B2C Conference B2B 119

Marketing Insider Group

NOVEMBER 19, 2018

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […]. The post The Role Subscription Marketing Will Play In Personalization appeared first on Marketing Insider Group. Marketing Strategy

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Personalization Proposal Marketing Strategy 129

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Customer Experience Matrix

NOVEMBER 18, 2018

“If you can fake sincerity, you’ve got it made” runs the old joke. The irony-impaired managers of the Association of National Advertisers (ANA) seem to have taken this as serious advice, last week announcing creation of a “Center for Brand Purpose” that will help companies publicize their social purpose.

Privacy Protection 159

Privacy Protection Government Privacy Environment 159

Kaon

NOVEMBER 20, 2018

Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). However, there are several best practices and tips we have compiled to ensure that every AR experience you, or your customer, has is as realistic and magical as it should be.

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Best Practice Practices Trade Show Best 109

Zoominfo

NOVEMBER 18, 2018

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy.

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Zoominfo Cold Calling Impression Business 109

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. With Thanksgiving only a few days away, it’s a perfect time to get in the mood of being grateful. In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year.

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PPC Tactics Tools Keyword 146

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer