INDUSTRY INSIGHTS YOUR PEERS ARE READING
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. MORE
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day. MORE
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. MORE
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” MORE
We talk a lot about global marketing strategy these days, as if there were a one-size-fits-all approach to audience engagement. Whatever is devised by the CMO on one side of the world will clearly work anywhere the brand is present—or so goes the theory. MORE
There is now a strong emphasis on corporate social responsibility and a company’s responsibility to help preserve the climate and environment. Many companies are slowly and consistently turning “green” and adapting green practices. Beauty brands in particular are strong in the game. MORE
We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing. MORE
You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns. MORE
Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”? MORE
There are not many new technologies that are truly game-changers. Machine learning is one of those technologies. MORE
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. MORE
Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. MORE
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again. MORE
Figuring out a marketing strategy when you’re the owner of a small business can seen daunting. Before you start worrying about marketing, though, it’s important to learn the most you can about your business and set goals that can help you succeed first. MORE
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. MORE
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing MORE
“If you can fake sincerity, you’ve got it made” runs the old joke. MORE
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. MORE
Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience. Brand Marketing Lead Generation MORE
End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones. MORE
Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). MORE
2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. MORE
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. MORE
Google Analytics can be a treasure trove of information for B2B marketers. It can also be a confusing jumble of numbers and charts you don’t understand at all. MORE
Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image. MORE
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. MORE
We've talked about how important it is to create your lead generation forms the right way before. Not many marketers realize that there's actually a wrong way to do email lead generation forms and that you need to optimize them in order to maximize conversions. lead generation MORE
Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this. Clients are no longer passive consumers — they want active results and real answers to solve real problems. MORE
DrumUp
NOVEMBER 18, 2018
Ten years ago, you could’ve successfully marketed your clients’ products without social media. Today, there’s no chance. Social media is the first place after Google where customers look for products, and, what’s even more important – brand image.
Industrial Marketing Today
NOVEMBER 19, 2018
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.
Marketing Insider Group
NOVEMBER 20, 2018
As 2018 draws to an end and the holiday shopping season picks up steam, marketers find themselves standing at crossroads yet again.
B2B PR Sense
NOVEMBER 20, 2018
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
KoMarketing Associates
NOVEMBER 20, 2018
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.
Customer Experience Matrix
NOVEMBER 18, 2018
“If you can fake sincerity, you’ve got it made” runs the old joke.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Tomorrow People
NOVEMBER 19, 2018
Content may be intended for millions, but it’s read by an individual. With statistics from recent research, this infographic shows how personas are keeping it real for content marketers. What creates the more vivid picture in your mind? Metropolitan Male 5-40, blue collar CD2”?
Webbiquity
NOVEMBER 20, 2018
Guest post by Raul Harman. Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies.
Reachforce
NOVEMBER 21, 2018
We've talked about how important it is to create your lead generation forms the right way before. Not many marketers realize that there's actually a wrong way to do email lead generation forms and that you need to optimize them in order to maximize conversions. lead generation
Marketing Insider Group
NOVEMBER 21, 2018
Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
KoMarketing Associates
NOVEMBER 20, 2018
2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world.
Act-On
NOVEMBER 21, 2018
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results. Content Marketing Demand & Lead Generation Social Media Marketing
ScribbleLive
NOVEMBER 21, 2018
End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones.
Marketing Insider Group
NOVEMBER 21, 2018
The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
NOVEMBER 23, 2018
There are not many new technologies that are truly game-changers. Machine learning is one of those technologies.
Act-On
NOVEMBER 20, 2018
Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience. Brand Marketing Lead Generation
Marketing Insider Group
NOVEMBER 19, 2018
Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Kaon
NOVEMBER 20, 2018
Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems).
bizible
NOVEMBER 20, 2018
We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing.
Tomorrow People
NOVEMBER 23, 2018
Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this. Clients are no longer passive consumers — they want active results and real answers to solve real problems.
Act-On
NOVEMBER 23, 2018
Looking for your next marketing gig? Find your dream job via the hidden job market. Learn how in this Rethink Marketing podcast. Marketing Life
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Biznology
NOVEMBER 21, 2018
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day.
Modern Marketing
NOVEMBER 21, 2018
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm.
Tomorrow People
NOVEMBER 21, 2018
“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.
Leadfeeder
NOVEMBER 20, 2018
Google Analytics can be a treasure trove of information for B2B marketers. It can also be a confusing jumble of numbers and charts you don’t understand at all.
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Account-Based Marketing is a strategy, not a solution.
Fusion Marketing Partners
NOVEMBER 19, 2018
The time seems right to take a moment and reflect on the evolution of the Marketing Operations (Ops) role. Only […]. Guest Expert Contributor
Modern Marketing
NOVEMBER 21, 2018
You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns.
Biznology
NOVEMBER 20, 2018
There is now a strong emphasis on corporate social responsibility and a company’s responsibility to help preserve the climate and environment. Many companies are slowly and consistently turning “green” and adapting green practices. Beauty brands in particular are strong in the game.
Content Standard
NOVEMBER 20, 2018
We talk a lot about global marketing strategy these days, as if there were a one-size-fits-all approach to audience engagement. Whatever is devised by the CMO on one side of the world will clearly work anywhere the brand is present—or so goes the theory.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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