Sat.Feb 02, 2013 - Fri.Feb 08, 2013

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond.

Trending Sources

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

Marketing Insider Group

In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Customer And Content Are King In The Future of Marketing

Marketing Insider Group

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.

12 Inspiring Examples of Beautiful Blog Homepage Designs

Hubspot

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S.

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Media 81

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

What Not to Do With Your Online Presence in 2013

Crimson Marketing

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few: Don’t: Substitute a social media page for a website.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

3 More Critical Roles that Need SEO Skills

Biznology

Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness.

SERP 69

Social Works for B2B, So Get Over Yourself

Modern B2B Marketing

by Jason Miller It’s never going to stop. There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. And that’s OK.

Media 45

7 Excellent Examples of Email Personalization in Action

Hubspot

Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be.

Is Your B2B Marketing Lost or Found?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Question : What does traditional, outbound marketing have in common with fax machines and audio cassettes? Answer : All still exist, but because of the Internet, their heyday has passed.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Starting to Think About Purchasing B2B Marketing Services?

Marketri

Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls.

How to Create an Amazing Content Resource Center

Modern B2B Marketing

by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it).

How 15 Real Businesses Are Getting Creative With Vine for Marketing

Hubspot

A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Content Marketing Plan Methodology

Marketing Action

Content marketing is the new “buzz” of today, and for good reason – it works. According to a recent study, about 70-80 percent of buyer decisions are made before the prospect ever talks to your sales team.

Plan 38

Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.

8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season.

Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Test 53

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory.

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

10 Innovative Social Media Newsjacks of the Super Bowl Power Outage

Hubspot

As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks.

5 Social Media Don’ts

Marketing Action

Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation. If it’s from your personal account that’s (usually) excusable – but if you’re posting on behalf of your company, typos are a major problem.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.