Sat.Feb 02, 2013 - Fri.Feb 08, 2013

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond.

Trending Sources

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive.

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers.

The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.

12 Inspiring Examples of Beautiful Blog Homepage Designs

Hubspot

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S.

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? What do I write about? How do I attract an audience? But when I start digging, I find that none of these are usually the root cause of blogging problems.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

What Not to Do With Your Online Presence in 2013

Crimson Marketing

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few: Don’t: Substitute a social media page for a website.

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel.

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

3 More Critical Roles that Need SEO Skills

Biznology

Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

by Amanda Batista | Tweet this. Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes.

7 Excellent Examples of Email Personalization in Action

Hubspot

Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be.

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation.

The Marketing Funnel is Dead: Here's What Will Replace It

Customer Experience Matrix

Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory.

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How 15 Real Businesses Are Getting Creative With Vine for Marketing

Hubspot

A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.

Starting to Think About Purchasing B2B Marketing Services?

Marketri

Here are the most Frequently Asked Questions for the Early-Stage Buyer. Part One of Three. As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls.

Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research.

8 Ways to Market Your Seasonal Business During the Off-Season

Hubspot

Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season.

Drive Leads, Qualify, Nurture with Personality Tests

Modern Marketing

by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

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Get rid of the spam link I left on your site!

Biznology

Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results