Sat.Feb 02, 2013 - Fri.Feb 08, 2013

Trending Sources

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond.

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive.

Your Inside Sales Team Shouldn't Be Survey Takers

Sales Prospecting Perspectives

One of my biggest goals with any new rep on my teleprospecting team is to establish appropriate habits. There have been many times that I've worked with insides reps with a few years of experience teleprospecting and find that within the first month of their employment at AG I have to undo much of what has already been ingrained into their sales approach.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Social Media’s Mass Attention Myth

grow - Practical Marketing Solutions

B y Srinivas Rao, Contributing {grow} Columnist. On two separate occasions and in two different ways I’ve been discouraged from the pursuit of mass attention. The irony is that it came from people who many of us consider wildly popular.

Out with the SEO, In with the ACE (Anticipatory Computing Engine)

Synecore

"What gift do you think a good servant has that separates them from the others? It's the gift of anticipation…I know when they'll be hungry…I know it before they know it themselves.".

SEO 79

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation.

Social Business Failure Is a Choice: Speaking a Common Language

Conversionation

We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences.

Are Content Brands The Future of Marketing? An Interview with Ann Handley

B2B Marketing Insider

In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable.

How to Transition to SoLoMo: a 6-Step Guide for SMBs

Synecore

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

I have coached and counseled a lot of people on their blogging efforts and there are some common themes I hear … How do I find the time? What do I write about? How do I attract an audience? But when I start digging, I find that none of these are usually the root cause of blogging problems.

Customer And Content Are King In The Future of Marketing

B2B Marketing Insider

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers.

CMO 93

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.

10 Ways To Optimize Your Sales Engine In 30 Days

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter ! Optimizing your sales engine doesn't have to be time-consuming. Think of them as small changes to your current state of affairs and gradually work on tuning the engine in your daily work. Sell What Makes You Different.

RFP 60

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. He’s a strategist’s strategist.

Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there.

12 Inspiring Examples of Beautiful Blog Homepage Designs

Hubspot

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! 81% of U.S.

Treat a Trade Show Like Your Office, Not Your College Dorm

B2B Marketing Unplugged

Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Social Media Lead Generation: Easy As 1,2,3?

Sales Prospecting Perspectives

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel.

Successful Social Business Pilot Projects: Benefits of Starting Small

Conversionation

In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.).

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel.

What Not to Do With Your Online Presence in 2013

Crimson Marketing

With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few: Don’t: Substitute a social media page for a website.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Ultimate Challenger Sale

Buyer Insights

In 2012 sellers were advised to challenge their customers. Now it is time to take the challenger salesperson to the next level – to help the buyer to overcome the growing internal challenges faced in making the decision and getting it sanctioned.

Sales 52

3 More Critical Roles that Need SEO Skills

Biznology

Panda and Penguin. Last month , I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness.

7 Excellent Examples of Email Personalization in Action

Hubspot

Personalized email marketing : We have the technology! So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). it's just not being done as often or as well as it could be.