ClickDimensions
DECEMBER 19, 2022
2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. Looking forward to 2023, as economic uncertainty rises and geopolitical challenges emerge, next year is forecast to be a challenging but exciting one.
Webbiquity
DECEMBER 20, 2022
Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.
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KoMarketing Associates
DECEMBER 20, 2022
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DivvyHQ
DECEMBER 19, 2022
Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. But while these methods are successful at capturing email addresses, they often fail to truly stimulate interest in potential buyers. So what's missing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
DECEMBER 22, 2022
As a content creator, it's important to take precautions to keep your content assets safe and secure. In a digital environment, the risk of unauthorized access is real. So, how will you protect your assets? Check out this comprehensive guide on how to ensure data security.
Optinmonster
DECEMBER 22, 2022
Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers.
B2B Digital Marketer
DECEMBER 22, 2022
Develop a corporate strategy based on the GRIT marketing method. Most companies and executives don’t really understand what marketers bring to the table. A marketer’s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable – lumped up into one single role – if they’re a marketer, then surely they can write or build a website.
KoMarketing Associates
DECEMBER 21, 2022
Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
DECEMBER 20, 2022
Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.
Roketto
DECEMBER 21, 2022
Let’s say you’re Marketing Mike, man in charge of all things marketing at a large enterprise. You want to get the word out about a cool new business solution your firm is about to launch into the world. What are your options?
Influitive
DECEMBER 21, 2022
New York City in the winter time is a place full of magic, and that magic was taken to another level on December 8th as the Customer Marketing Alliance brought together CMA pros from around the world for their first annual Customer Marketing Summit. With speakers from across industries and experiences, the insights were aplenty. […]. The post How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships appeared first on Influitive.
KoMarketing Associates
DECEMBER 20, 2022
As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating a cohesive experience across SEO and other channels was one of their most important objectives.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
DECEMBER 17, 2022
From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.
Roketto
DECEMBER 21, 2022
Nearly 68% of all website traffic originates with a Google search. This is why pretty much every business with an online presence invests to some degree in search engine optimization (SEO).
Contently
DECEMBER 21, 2022
In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays.
Oktopost
DECEMBER 19, 2022
There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
DECEMBER 23, 2022
Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide. The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal.
Spiralytics
DECEMBER 21, 2022
Technical SEO is an important aspect of building a thriving online store. It’s the structure that holds your site up. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. Users need to be able to find what they are looking for and enjoy an overall positive experience when they visit your online store.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
Lake B2B
DECEMBER 19, 2022
Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key focus often lies on strategies, channels, analytics, and metrics. In many cases, marketers fail to give much thought to enhancing the quality of the underlying data. But in fact, maintaining data quality through data cleansing can make a significant […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
DECEMBER 19, 2022
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what's new in marketing for 2023. The post Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights appeared first on Search Engine Journal.
Benchmark Email
DECEMBER 19, 2022
Coordinating your marketing activities and tying them back to your business goals helps maximizes profit and amplifies your chances for success. In a nutshell – that’s the job of your business’s marketing strategy. Irrespective of the marketing strategy you employ, email marketing is a key channel for overall success. It consistently delivers an impressive ROI,… The post The Four Marketing Strategies: What They Are and Why You Need Them appeared first on Benchmark Email.
Martech
DECEMBER 22, 2022
“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.
Sprout Social
DECEMBER 22, 2022
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
DECEMBER 19, 2022
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search Engine Journal.
Benchmark Email
DECEMBER 20, 2022
Today’s business environment is fast-paced, with a constant overlap of tasks to complete. It can be hard to find time for anything else, including vacations. When you finally get to spend time out of the office, like for the holiday season, your marketing campaign is the last thing you want to worry about. Fortunately, you… The post 9 Tips for Running Automated Campaigns While You’re Out of Office appeared first on Benchmark Email.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.
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