Sat.Dec 17, 2022 - Fri.Dec 23, 2022

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2023 Marketing Trends: Which Trends Will Come Out On Top?

ClickDimensions

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach.

Trends 82
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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists.

Plan 74

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5 Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

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How to Keep Your Content Assets Secure

DivvyHQ

As a content creator, it's important to take precautions to keep your content assets safe and secure. In a digital environment, the risk of unauthorized access is real. So, how will you protect your assets? Check out this comprehensive guide on how to ensure data security.

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale.

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The One Thing Marketers Need to Succeed

B2B Digital Marketer

Develop a corporate strategy based on the GRIT marketing method. Most companies and executives don’t really understand what marketers bring to the table. A marketer’s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology.

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5 Benefits of Employing Enterprise SEO Agencies

Roketto

Let’s say you’re Marketing Mike, man in charge of all things marketing at a large enterprise. You want to get the word out about a cool new business solution your firm is about to launch into the world. What are your options? Featured Content Marketing

Agency 132
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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention.

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

KoMarketing Associates

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area.

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How to Select the Best Small Business SEO Companies

Roketto

Nearly 68% of all website traffic originates with a Google search. This is why pretty much every business with an online presence invests to some degree in search engine optimization (SEO). Featured Content Marketing

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Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence

Marketing Insider Group

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Planning 146
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How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships

Influitive

New York City in the winter time is a place full of magic, and that magic was taken to another level on December 8th as the Customer Marketing Alliance brought together CMA pros from around the world for their first annual Customer Marketing Summit.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. It’s easy to add them to your website, but how do you know what to put on your popups?

Intent 89
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Banner Advertising Basics – Your Gateway into Driving More Conversions with Display Banners

Bannersnack

9 minutes read An apple in Newton’s head triggered an entire revolution in Physics. And a message saying “QWERTY” marked the beginning of email. Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about.

Banner 83
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Building Topic Clusters With MarketMuse

MarketMuse

Here's a simple three-step process for researching and building topic clusters using MarketMuse. Product

Build 83
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Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Buffer Marketing

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra , the social media manager here at Buffer, and this is my first blog post!

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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The Content Director’s Secret to Measurable Impact [Sponsored]

Content Marketing Institute

How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers. Continue reading → Company News

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9 Marketing Report Templates & Examples for SEO, SEM & More

SEMrush

Here are 9 free marketing report templates for your daily, weekly, and monthly reporting. Check them out! Marketing Basics

SEM 114
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MarketMuse Product Update December 2022

MarketMuse

This major release of MarketMuse streamlines and enhances research functionality and the planning of topic clusters.

Product 82
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Why SEO Pros Need To Master Prompts: The ChatGPT Revolution via @sejournal, @VincentTerrasi

Search Engine Journal

Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide. The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal. Digital Strategy SEO

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Email Marketing: The Benefits of Curated Content in Newsletters

Scoop.it!

Email is one of the most effective channels to communicate with your audience and enhance your brand reputation. Statistics show that at least 306 billion emails are sent and received daily, and over 4 billion people interact with emails at least once per day. And that’s not all.

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Assessing the Accessibility of Your Content Marketing

DivvyHQ

As a marketer, it's important to think about everyone in your target audience. You can't afford to push accessibility for impaired or neurodiverse people to the back burner.

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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs.