Sat.Aug 22, 2020 - Fri.Aug 28, 2020

Three Quick Ways to Improve Your Lead Nurturing

Opt Intelligence

Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series.

5 Ways to Combine Email Marketing and SEO Efforts


When we talk about SEO and overall digital marketing, email is often neglected as a tool. Although email marketing and SEO can be used as individual strategies, marketers can blend them together in a successful plan.

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LinkedIn Analytics: The Complete Guide for Marketers


Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement.

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How To Create An Interactive Content Funnel That Segments & Converts


Guest post by Daniel Ndukwu. Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals.

How to Define Digital Marketing KPIs That Align with Your Business Goals

Marketing Insider Group

How do you really truly determine whether or not your business is a success? . Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working.

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals.

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8 Must-have E-commerce Tools to Communicate With Customers


A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Long and the Short of it — and the implications for Content and Storytelling


If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or lead gen , as we B2B marketers are used to call it) has always been the first priority.

8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas

Marketing Insider Group

No matter how interesting the topic, every content creator starts running out of content ideas at some point.

40% of B2B Marketers Believe Their Company Could Do Better at Measuring Performance and Impact

KoMarketing Associates

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations.

12 Questions – A Checklist for ABM Readiness

The Point

Not every Account-Based Marketing (ABM) strategy starts from the same place. For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Find out how to solve Error 1020 Access Denied to put your website back online


Using the Cloudflare CDN on a WordPress site is a sure way to make content load faster and more securely from different locations around the world.

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The Marketer’s Guide to Getting Leads Through Sales Automation

Marketing Insider Group

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg.

The Importance of Monitoring Internal Communication for Business


With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that raises a lot of questions.

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The digital marketing landscape: Visualizing the 5 locations of today’s customer journey


30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Discover how to add Google Analytics to WordPress to improve your metrics!


So you don’t know how to add Google Analytics to WordPress and want to do it now? Well, after reading this article you’ll have Analytics on your page. As a good marketer would say: “In God we trust, all others bring data!”.

How to Build Your First Agile Team Charter

Marketing Insider Group

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”.

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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately.

Top 10 B2B Influencers in 2020


Everyone’s an expert and an influencer nowadays. And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Get to know the 4 best Content Management Systems (CMS) for Marketing


Content Management Software: what is it and how do you pick the best one for your website? The best CMS for marketing is the one that best suits the needs of your company, making it easier for it to publish, update and create content for web pages.

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What Institutional Knowledge Matters Most for Marketers?

Marketing Insider Group

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable.

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“You Belong Here”


Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.

Bending Martec’s Law: 2020 has taught us we’re more agile than we thought


Holy cats, 2020 has been a crazy year. And it’s not over yet. cringe). But for all the terrible things this year has besieged us with, it’s also revealed something encouraging.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.