Sat.Mar 24, 2018 - Fri.Mar 30, 2018

How Consumer Habits Are Evolving in 2018 (and What to Do About It)

Marketing Insider Group

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before.

What is Blockchain and How Does it Impact Marketing?

Webbiquity

Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.

Why B2B Marketers Aren’t Using More of the MarTech They Have

KoMarketing Associates

Ever buy something you didn’t use? Be it a shirt or a timeshare or the latest tech gadget, we’ve all made purchases that sounded great upfront… but never actually got much use. This happens a lot with marketing technology. Depending on the source you cite, the problem is either catastrophic, or simply a missed opportunity. The truth probably falls somewhere in between.

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Online reputation management (ORM): don’t forget Google when you’re in crisis mode

Biznology

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device.

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Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business.

Forget The Hype And Really Understand What AI Can Do For You

Modern Marketing

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity.

What Virtual Reality Can and Can’t Do for Your Brand

Contently

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies.

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Weekend Reading: “Superconsumers” by Eddie Yoon

Marketing Insider Group

For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category.

4 ways to modernize an outdated workspace

Biznology

Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members.

POS 168

7 Tips for Building Successful Marketing Alliances

Act-On

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances. Marketing Strategy Sales & Marketing Alignment

Build 163

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Report: Interactive Content May Boost Content Marketing Strategies

KoMarketing Associates

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Organize Around Common Episodes That Can Make or Break Your Brand

Marketing Insider Group

Customer centricity is a common theme emanating from the C-suite these days.

Adobe Adds Experience Cloud Profile: Why It's Good News for Customer Data Platforms

Customer Experience Matrix

"A CDP by any other name still stores unified customer data." Adobe on Tuesday announced the Experience Cloud Profile, which it described as a “complete, real-time view of customers” including data from outside of Adobe Cloud systems.

From B2B Paid Media Manager To VP of Marketing, Keys To Success

bizible

I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Report: Sales and Marketing Alignment Still Comes with Challenges

KoMarketing Associates

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.

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8 Words That Boost Cold Calling Conversion Rates

Marketing Insider Group

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information.

3 Examples of Excellent VR Use in B2B Marketing

ScribbleLive

Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance.

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

DiscoverOrg

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Tips for the Right Marketer Mindset in 2018

Modern Marketing

The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to challenge us and force us to rethink the way we do marketing.

Tips 201

What is website visitor tracking and why you need it for B2B success

Act-On

What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more.

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

Influitive b2b

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’.

Interview with ?Dan Gingiss

Onalytica B2B

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Getting marketing done

Sales Lead Insights

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Introducing Fast CMO Magazine Issue #2

bizible

There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can.

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven.

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Survey: Improving Email Engagement Is Top Marketing Priority

KoMarketing Associates

Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives. The research found that the top priority for marketers is currently to improve email engagement (55 percent).

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.