Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden. MORE
March 27, 2018 by Carlos Hidalgo 90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. MORE
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. MORE
"A CDP by any other name still stores unified customer data." Adobe on Tuesday announced the Experience Cloud Profile, which it described as a “complete, real-time view of customers” including data from outside of Adobe Cloud systems. MORE
In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. MORE
Customer data continues to increase in importance. Building massive datasets are not enough for success these days, however. Creating proprietary customer profiles and even automated intelligence platforms is now the norm. With these new standards comes a new skill set for the CMO. MORE
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. MORE
Customer centricity is a common theme emanating from the C-suite these days. MORE
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. MORE
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members. MORE
Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. MORE
Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. MORE
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales. MORE
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. MORE
Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances. Marketing Strategy Sales & Marketing Alignment MORE
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. MORE
Ever buy something you didn’t use? Be it a shirt or a timeshare or the latest tech gadget, we’ve all made purchases that sounded great upfront… but never actually got much use. This happens a lot with marketing technology. Depending on the source you cite, the problem is either catastrophic, or simply a missed opportunity. The truth probably falls somewhere in between. MORE
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device. MORE
The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to challenge us and force us to rethink the way we do marketing. MORE
I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation! MORE
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. MORE
Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. MORE
March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade? MORE
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. MORE
? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA. MORE
If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy MORE
The majority of experts fully expect the future of marketing to be hands-free, following in the footsteps of mainstream hands-free consumer technology, a la Siri, and Alexa. MORE
We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. MORE
What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more. MORE
This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. MORE
Marketing Insider Group
MARCH 27, 2018
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before.
Webbiquity
MARCH 27, 2018
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.
Biznology
MARCH 27, 2018
Modern Marketing
MARCH 29, 2018
Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity.
Advertisement
Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Type A Communications
MARCH 29, 2018
March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade?
Marketing Insider Group
MARCH 26, 2018
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business.
Biznology
MARCH 29, 2018
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device.
Act-On
MARCH 27, 2018
Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances. Marketing Strategy Sales & Marketing Alignment
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Type A Communications
MARCH 27, 2018
March 27, 2018 by Carlos Hidalgo 90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.
Marketing Insider Group
MARCH 30, 2018
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category.
Biznology
MARCH 26, 2018
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members.
Navigate the Channel
MARCH 27, 2018
The majority of experts fully expect the future of marketing to be hands-free, following in the footsteps of mainstream hands-free consumer technology, a la Siri, and Alexa.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Modern Marketing
MARCH 26, 2018
The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to challenge us and force us to rethink the way we do marketing.
Marketing Insider Group
MARCH 26, 2018
Customer centricity is a common theme emanating from the C-suite these days.
ScribbleLive
MARCH 28, 2018
Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance.
Act-On
MARCH 29, 2018
What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Navigate the Channel
MARCH 29, 2018
Customer data continues to increase in importance. Building massive datasets are not enough for success these days, however. Creating proprietary customer profiles and even automated intelligence platforms is now the norm. With these new standards comes a new skill set for the CMO.
Marketing Insider Group
MARCH 28, 2018
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information.
Onalytica B2B
MARCH 29, 2018
? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA.
Customer Experience Matrix
MARCH 28, 2018
"A CDP by any other name still stores unified customer data." Adobe on Tuesday announced the Experience Cloud Profile, which it described as a “complete, real-time view of customers” including data from outside of Adobe Cloud systems.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
Sales Lead Insights
MARCH 27, 2018
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.
KoMarketing Associates
MARCH 27, 2018
Ever buy something you didn’t use? Be it a shirt or a timeshare or the latest tech gadget, we’ve all made purchases that sounded great upfront… but never actually got much use. This happens a lot with marketing technology. Depending on the source you cite, the problem is either catastrophic, or simply a missed opportunity. The truth probably falls somewhere in between.
DiscoverOrg
MARCH 29, 2018
This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.
Hubspot
MARCH 26, 2018
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
Contently
MARCH 28, 2018
In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality.
Tomorrow People
MARCH 27, 2018
We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven.
bizible
MARCH 27, 2018
I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!
Hubspot
MARCH 27, 2018
Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women.
Advertisement
How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
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