INDUSTRY INSIGHTS YOUR PEERS ARE READING
Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden. MORE
Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. MORE
"A CDP by any other name still stores unified customer data." Adobe on Tuesday announced the Experience Cloud Profile, which it described as a “complete, real-time view of customers” including data from outside of Adobe Cloud systems. MORE
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. MORE
In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. MORE
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. MORE
Customer centricity is a common theme emanating from the C-suite these days. MORE
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. MORE
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members. MORE
Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. MORE
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales. MORE
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. MORE
Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances. Marketing Strategy Sales & Marketing Alignment MORE
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. MORE
Ever buy something you didn’t use? Be it a shirt or a timeshare or the latest tech gadget, we’ve all made purchases that sounded great upfront… but never actually got much use. This happens a lot with marketing technology. Depending on the source you cite, the problem is either catastrophic, or simply a missed opportunity. The truth probably falls somewhere in between. MORE
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device. MORE
The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to challenge us and force us to rethink the way we do marketing. MORE
I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation! MORE
There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. MORE
Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve. MORE
Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives. The research found that the top priority for marketers is currently to improve email engagement (55 percent). MORE
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors. MORE
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. MORE
If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy MORE
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? MORE
We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven. MORE
What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more. MORE
This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. MORE
Webbiquity
MARCH 29, 2018
Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.
KoMarketing Associates
MARCH 27, 2018
Ever buy something you didn’t use? Be it a shirt or a timeshare or the latest tech gadget, we’ve all made purchases that sounded great upfront… but never actually got much use. This happens a lot with marketing technology. Depending on the source you cite, the problem is either catastrophic, or simply a missed opportunity. The truth probably falls somewhere in between.
Biznology
MARCH 27, 2018
Marketing Insider Group
MARCH 27, 2018
If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Webbiquity
MARCH 27, 2018
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
MARCH 29, 2018
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device.
KoMarketing Associates
MARCH 29, 2018
Improving search rankings certainly isn’t as simple as it sounds. At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies.
Modern Marketing
MARCH 29, 2018
Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity.
Marketing Insider Group
MARCH 26, 2018
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Act-On
MARCH 27, 2018
Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances. Marketing Strategy Sales & Marketing Alignment
KoMarketing Associates
MARCH 26, 2018
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.
Biznology
MARCH 26, 2018
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members.
Marketing Insider Group
MARCH 29, 2018
Have you ever had a successful garden? Yeah … me neither. But I’m a big fan of analogies, so just roll with me on this one. Regardless of our respective horticultural expertise, we can agree on what you need to have a successful garden.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Customer Experience Matrix
MARCH 28, 2018
"A CDP by any other name still stores unified customer data." Adobe on Tuesday announced the Experience Cloud Profile, which it described as a “complete, real-time view of customers” including data from outside of Adobe Cloud systems.
KoMarketing Associates
MARCH 28, 2018
Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.
Contently
MARCH 28, 2018
In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality.
Marketing Insider Group
MARCH 30, 2018
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
bizible
MARCH 27, 2018
I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!
Act-On
MARCH 29, 2018
What is website visitor tracking? The ability to “see” what individuals – both known and anonymous visitors – are doing on your website gives you the ability to target them, meaning you can deliver valuable content that’s tailored to their needs and encourages them to take the next step. Learn more.
DiscoverOrg
MARCH 29, 2018
This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem.
Marketing Insider Group
MARCH 26, 2018
Customer centricity is a common theme emanating from the C-suite these days.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Modern Marketing
MARCH 26, 2018
The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to challenge us and force us to rethink the way we do marketing.
Tomorrow People
MARCH 27, 2018
We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. We’re nearly at the end of this walkthrough in making your client/agency relationship a match made in heaven.
Sales Lead Insights
MARCH 27, 2018
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.
Marketing Insider Group
MARCH 28, 2018
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information.
Advertisement
Account-Based Marketing is a strategy, not a solution.
bizible
MARCH 26, 2018
There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can.
KoMarketing Associates
MARCH 27, 2018
Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives. The research found that the top priority for marketers is currently to improve email engagement (55 percent).
WriteSpark
MARCH 28, 2018
One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. They'd make a great success story!" Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?
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