Sat.Aug 01, 2015 - Fri.Aug 07, 2015

Take Marketing Automation Further and Automate Lead Distribution


Today’s channel marketing professionals are certainly savvier than ever before. We’re recognizing the complexity of the marketplace and better meeting the needs of today’s self-empowered buyers. We’re providing an array of marketing and sales tools and leveraging channel marketing automation to deliver the content and resources our direct sales teams and channel partners need to engage and nurture prospects through the sales cycle.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher. Salespeople used to be the information gatekeeper.


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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.

3 Tips for Growing Your SEO Career

KoMarketing Associates

How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets. Now, it’s worth noting that one doesn’t have to be an expert in everything.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 Cross Channel Marketing Lessons from My Retail Experiences


Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that you want to be treated, but what if you flip that around and treat others based on how they treat you. I want to share three recent stories about customer service in retail settings. Each one of them demonstrates an important lesson about cross channel marketing and dealing with customers.

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Your social media marketing automation solution


Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur. Some say from 9-midnight on Sunday.

5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs.

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How Retailers Can Turn 2014's Holiday Spending Habits Into 2015 Revenue


There's a famous saying “ those who forget the past are doomed to repeat it ” that comes to mind when thinking about this particular topic. How could it not after all? Especially when you consider the fact that we, along with Edison Research , did a lot of the heavy lifting for you, Mr. and Mrs. Retail Marketer. In the fall of 2014, Oracle Marketing Cloud, in partnership with Edison Research, began a multiphase study to examine the habits of holiday shoppers.

Millennials Hate Ads! Want This Instead

Marketing Insider Group

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. The good news is that content marketing is the key to unlocking the door to millennial eyeballs.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target. When it comes to actively generating leads there are two ends of the lead generation continuum. You can: Try to interrupt your way into your prospect’s consciousness. Try to get found by prospects while they are looking for a solution. Of course, those are the two ends of the leadgen stick and many companies use a combination of both approaches.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. Trust is a core component of a successful search engine optimization initiative as well.

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5 Ways to Bring Your Writing to Life on Stage


Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are creating visual content or videos, this content begins with words. But how do you bring those words to life and present them to an audience? The days are gone of standing at a podium and reading a speech.

This is the Main Reason Your Content Marketing Is Getting Ignored

Marketing Insider Group

I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Right-Sided World. Alan Burgess’ life changed forever on November 5, 2007.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

New directions for B2B data-driven marketing


For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? The Internet of course, whose impact on business buying behavior has changed the game. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data.

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Create Customer Content in Multiple Languages


The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue. But that’s exactly the point.

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PetRelocation Uses Automation and Emotion on Content Pros Podcast

Oracle is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company that handles all the logistics for pet moves across the globe. They avoided the obvious strategy of just sharing cute cat and dog photos on their social channels, and instead focused on their customers.

7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why your analytics system doesn’t track your website search


You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Now, don’t worry.

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New Report: Improve The B2B Buying Process With Social Proof Marketing


In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Why CMOs Must Bridge the Gap Between Love and Money


"CMOs must overcome certain challenges in order to satisfy customers and shareholders. When navigated smartly, the path to mitigate these challenges is a very rewarding one." " The above excerpt from The CMO Dilemma: Bridging the Gap Between Love and Money - a study and corresponding eBook from Aberdeen Group, spells out in a nutshell the life of a CMO. On one hand there are the customers (love) and on the other are the boards of directors/shareholders (money).

How GoPro’s Content Marketing Puts Experience Before E-Commerce

Marketing Insider Group

GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What’s stopping your team from agile marketing?


Agile marketing is getting hotter and hotter. But it’s not getting easier and easier. Despite how much you want to move faster and faster, your team might not feel the same way you do. What are the things that stop your team from jumping into agile feet first? You punish the guilty. The easiest way to stop all experimentation is to penalize mistakes. You should expect most of what you try to fail, so any negative repercussions teach your team not to take a chance.

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Deliver Customer Content in Multiple Languages


The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue. But that’s exactly the point.

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What Being Agile Means for Today’s Marketers


In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. As I think back on my own career, it’s hard to believe that once upon a time I thought variable printing on direct mail was revolutionary. And yes, I just aged myself.)

Are These 5 Mistakes Preventing Your B2B Marketing Success?

Marketing Insider Group

I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!).

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.