Sat.Mar 14, 2015 - Fri.Mar 20, 2015

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. This change has become even more pronounced in the past few years, with the influence of several key factors.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and more accessible. Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health.

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What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought Leadership?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Social Engagement Stories From SXSW

Oracle

Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.

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More Trending

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers.

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Get the Biggest SEO Bang for Your Content Marketing Buck

Marketing Insider Group

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic.

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The Ultimate Guide: Getting Started with Social Selling [New eBook]

Oracle

While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front.

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4 Steps To Align Your Sales Approach With Inbound Marketing

The Forward Observer

Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. Remember when the buyer had to come to the seller to research their purchase? What made it so great? Information. The buyer had it and the seller wanted it. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Enterprise automation: artificial intelligence in the making

Biznology

Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years. Though the alarm bells have been rung, machines continue to grow wittier as time passes.

Story Telling for Blogs

Writing on the Web

Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do.

Using Customer Data to Inform Your Personalization Strategy

Oracle

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs.

The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong. Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Internet of Things will revolutionize marketing

Biznology

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. We’re starting to get glimmers of what this connected future might look like (e.g. Nest’s devices), and it is equal parts scary and awesome.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. As buyers change, organizations are working to stay on top of shifting trends and customer preferences.

3 Ways to Mine a Marketing Pot of Gold

Oracle

Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time.

How to improve content performance and operations output

Avitage

Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments. At the recent Content Marketing World, content ROI was a prominent topic. This post will provide an overview vision of what you must do to tune your content operations for optimal performance.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Segmenting your content marketing

Biznology

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? But if you can’t win on volume, what do you do instead? In this webinar, find out how to identify that unique something that marks your offerings and your audience as different from the competition.

Brad Mattick, BrightEdge’s VP of Marketing: How to Rise Above the Data Clutter

Crimson Marketing

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. The sheer volume of content is just too large to instrument manually, while marketing technology often falls short.

SXSW Preview: Mind the Modern Marketing Vision Gap

Oracle

Editor's Note: Today's post comes courtesy of Roland Smart ( @rsmartly ), Vice President of Social and Community Marketing at Oracle. This Tuesday, March 17th at SXSW , Roland will be speaking on a panel about the future of marketing technology platforms. In Austin? Click here to RSVP for this 3/17, 3:30pm CDT session. There's a battle going on today in the marketing technology world.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How choosing “Birdman” hurts the Oscars brand

Biznology

The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers.

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How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Thinking You Need More Tactics? You Are Wrong

ANNUITAS

Admittedly, B2B enterprise marketers are in a tight spot. There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics. As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.