Sat.Feb 13, 2016 - Fri.Feb 19, 2016

Why Customer-Focused Content Should Be A Priority

Marketing Insider Group

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging.

Use the Science of Emotion to Write Better Headlines

RockContent

POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

Stats 233

How to Use B2B Referral Marketing to Gain New Customers

bizible

The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

20 Simple Ways To Boost Your Website Traffic

Marketing Insider Group

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog?

More Trending

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all.

How to Turn Sales Leads into Revenue, Not Just Work

ViewPoint

Even the most ambitious and efficient companies with highly competitive offerings, like GE or Boeing, don’t close 100% of their deals. These companies have a very high demand for their products and services, but they still need strong lead generation and qualification processes.

The Must-Have Content Planning Calendar For 2016

Marketing Insider Group

You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year.

Plan 218

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Are People Not Engaging With Our Content?

The Point

According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent.

Does Outbound Marketing Still Fit in Today’s Landscape?

DiscoverOrg

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

What Your 2016 Content Marketing Strategy Should Look Like

Marketing Insider Group

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Measure the ROI of Brand Marketing With Attribution

bizible

Most people in Marketing are skeptical when the topic of using dollars to measure the results of brand marketing efforts comes up. Many believe it’s just not possible. So instead, we tend to accept metrics like impressions, improved sentiment, and other “soft” metrics in brand awareness surveys.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery.

How To Humanize Your Content

Marketing Insider Group

As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. If you’re like many brands, you may think that you’re evolving by becoming “more robotic” with your marketing.

Generating ideas for your content marketing

Biznology

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend.

The Mobile Breakdown CMOs Need To Fix, Now

Modern Marketing

Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well. the whole world is freakin mobile! So stop already with the "year of mobile" nonsense.

Mobile 225

State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016

Marketing Insider Group

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, […]. The post State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016 appeared first on Marketing Insider Group. Content Marketing

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

Review 161

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Create Superior Content, Not More Content

Sales Engine

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content.

Here's The Account-Based Marketing Metrics Cheat Sheet

bizible

As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing proof of success. For account-based marketing, the proof is in accelerated deal velocities and the rate of new deals.

Do You Want to Make Your Blog Successful? There Are 5 Mistakes You Need to Avoid

Marketing Insider Group

The blogosphere is a noisy place. Blogs come and go all the time, so it’s difficult to determine a precise number when someone asks “how many blogs are there?” There is one thing we know for sure: that number is huge.

Will your job search survive your social media activity?

Biznology

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.