Sat.Feb 13, 2016 - Fri.Feb 19, 2016

Why Customer-Focused Content Should Be A Priority

Marketing Insider Group

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging.

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend.

Use the Science of Emotion to Write Better Headlines


POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

20 Simple Ways To Boost Your Website Traffic

Marketing Insider Group

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog?

More Trending

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

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Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals


Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up.

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The Must-Have Content Planning Calendar For 2016

Marketing Insider Group

You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year.

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What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The #1 Reason CEOs Should Care About Lead Generation


I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number.

Why Are People Not Engaging With Our Content?

The Point

According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent.

What Your 2016 Content Marketing Strategy Should Look Like

Marketing Insider Group

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world.

Does Outbound Marketing Still Fit in Today’s Landscape?


There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Turn Sales Leads into Revenue, Not Just Work


Even the most ambitious and efficient companies with highly competitive offerings, like GE or Boeing, don’t close 100% of their deals. These companies have a very high demand for their products and services, but they still need strong lead generation and qualification processes.

5 Reasons SMS Marketing Is Critical for Your Marketing Automation Strategy


SMS is an oftentimes neglected segment of marketing, and yet, it provides countless benefits to businesses. While the majority of businesses are involved with email marketing, social media, TV, and radio, the numbers of text-message marketers have been declining.

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How To Humanize Your Content

Marketing Insider Group

As technology continues to improve and we’re communicating quicker than ever, we’ll need to humanize our content, or we risk losing ourselves along the way. If you’re like many brands, you may think that you’re evolving by becoming “more robotic” with your marketing.

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Measure the ROI of Brand Marketing With Attribution


Most people in Marketing are skeptical when the topic of using dollars to measure the results of brand marketing efforts comes up. Many believe it’s just not possible. So instead, we tend to accept metrics like impressions, improved sentiment, and other “soft” metrics in brand awareness surveys.

Use Marketing Automation to Kick These 5 Bad Marketing Habits for Good


Marketing is perhaps the most critical aspect of business. It determines the volume of customers you attract and retain, while controlling your potential profits and growth rate.

Do You Want to Make Your Blog Successful? There Are 5 Mistakes You Need to Avoid

Marketing Insider Group

The blogosphere is a noisy place. Blogs come and go all the time, so it’s difficult to determine a precise number when someone asks “how many blogs are there?” There is one thing we know for sure: that number is huge.

Matching the Offer with Buyer Mindset: The Website Dilemma


In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Generating ideas for your content marketing


We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips.

The Dangers of Big Data: How Marketing Automation Can Keep Your Business Safe


Big data has been a pivotal force in the ways businesses approach marketing. It provides the insights needed to create strategic marketing campaigns that are designed with the buyer in mind. Yet, it also comes with its share of risks.

State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016

Marketing Insider Group

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, […]. The post State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016 appeared first on Marketing Insider Group. Content Marketing

The Mobile Breakdown CMOs Need To Fix, Now

Modern Marketing

Right off the bat let me make one thing perfectly clear I will not proclaim 2016 to be the year of mobile. In fact I say we put a permanent moratorium on all such references because, well. the whole world is freakin mobile! So stop already with the "year of mobile" nonsense.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.