Sat.Dec 07, 2013 - Fri.Dec 13, 2013

PowerViews with Chad Burmeister: Sales is More Scientific Nowadays


Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology.

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Have a Merry Website Transition: The Complete SEO Checklist

KoMarketing Associates

Out with the old, in with the new! We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season.

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18 of the Best Content Marketing Strategy Guides of 2013


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

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The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Email Marketing: How do you create excitement around the content you have?

B2B Lead Generation

Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys.

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More Trending

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)


Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose.

How To Create Content That Converts [Slides]

Marketing Insider Group

Well hopefully by now you have figured out which marketing conferences you will be attending in 2014. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is “How To Create Content That Converts.”

How to Blog without Boring Readers in the Holiday Season

Writing on the Web

How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived.

3 Tips to Turn Noise Into Value


Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about someone or some company.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Powerhouse Content Marketing Team: Build It and They Will Come

KoMarketing Associates

If you’re like me, you spend a lot of time ripping through your Netflix queue because you’re lame and waiting for Season 4 of Game of Thrones to premiere in “the first half of 2014,” whatever that means.

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11 Easy Social Media Tips and Tricks


This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy!

5 Ways to Boost Your Marketing Accountability and Credibility

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.

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Industrial Marketers Face ROI Challenges

Industrial Marketing Today

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Dallas Digital Summit: Creative Social Strategies Presentation

KoMarketing Associates

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Tuesday, Dec 10, 4:10 – 5:10pm. Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook.

When being real matters


Nelson Mandela(Photo credit: Wikipedia). If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela.

Tips To Enhance Your Email Deliverability

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients.

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Stats available from CMI’s benchmark report ). The outlook seems grim.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Real-Time Giving This Holiday Season [Video]

Crimson Marketing

How to do holiday marketing the innovative, inspirational way. Happy Holidays! Video: Courtesy of WestJet. The post Real-Time Giving This Holiday Season [Video] appeared first on. Get Inspired

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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?


(Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination.

Do You Have Zombies in Your Sales Pipeline?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike. Do you have zombies in your pipeline?

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Good Content Marketing Resources You May Have Missed


The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company.

How to reach content marketing’s Holy Grail: revenue


(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue?

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why. Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look.

How Google Is Killing Native Advertising

Digital B2B Marketing

Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!