Sat.Dec 07, 2013 - Fri.Dec 13, 2013

PowerViews with Chad Burmeister: Sales is More Scientific Nowadays


Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology.

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Have a Merry Website Transition: The Complete SEO Checklist

KoMarketing Associates

Out with the old, in with the new! We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season.

18 of the Best Content Marketing Strategy Guides of 2013


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

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The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Email Marketing: How do you create excitement around the content you have?

B2B Lead Generation

Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys.

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More Trending

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)


Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose.

How To Create Content That Converts [Slides]

Marketing Insider Group

Well hopefully by now you have figured out which marketing conferences you will be attending in 2014. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is “How To Create Content That Converts.”

How to Blog without Boring Readers in the Holiday Season

Writing on the Web

How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived.

Industrial Marketers Face ROI Challenges

Industrial Marketing Today

Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Tips to Turn Noise Into Value


Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about someone or some company.

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7 Helpful Copywriting Guides and Tips For Content Marketers


While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing.

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The Powerhouse Content Marketing Team: Build It and They Will Come

KoMarketing Associates

If you’re like me, you spend a lot of time ripping through your Netflix queue because you’re lame and waiting for Season 4 of Game of Thrones to premiere in “the first half of 2014,” whatever that means.

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11 Easy Social Media Tips and Tricks


This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy!

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company.

Content Marketing Week Starts Tomorrow!


Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area.

Who Is Your B2B Buyer [Infographic]

Crimson Marketing

Text From Infographic. Up-and-comers. Ages 18-35. 9% of up-and-comers purchase corporate items online – in fact, they are 131% more likely to make corporate purchases on the web compared to those age 35+. Up-and-comers spend a lengthy amount of time conducting web research.

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5 Ways to Boost Your Marketing Accountability and Credibility

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia, where the team has learned a lot about selling to CMOs: their needs and challenges, and the exciting opportunities that lie ahead.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Marketing Magic – Inspiration, Strategy and Customer Obsession


I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

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Dallas Digital Summit: Creative Social Strategies Presentation

KoMarketing Associates

Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Tuesday, Dec 10, 4:10 – 5:10pm. Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook.

Top B2B Social Media Trends for 2014

Crimson Marketing

As we finish out 2013 with a bang and prepare for the holiday season, it’s time to start planning for the new year ahead. You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies.

Tips To Enhance Your Email Deliverability

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

When being real matters


Nelson Mandela(Photo credit: Wikipedia). If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela.

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Stats available from CMI’s benchmark report ). The outlook seems grim.

Real-Time Giving This Holiday Season [Video]

Crimson Marketing

How to do holiday marketing the innovative, inspirational way. Happy Holidays! Video: Courtesy of WestJet. The post Real-Time Giving This Holiday Season [Video] appeared first on. Get Inspired

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Do You Have Zombies in Your Sales Pipeline?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike. Do you have zombies in your pipeline?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.