Sat.Jan 31, 2015 - Fri.Feb 06, 2015

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year.

4 Must Haves For Developing a Mobile Marketing Strategy


Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Whether it’s the way our sales teams engage with customers, our internal processes, or how we market our services and products. In 2014, there were more than 2 billion smart phones and nearly 51% of subscribers were opening emails on a mobile device, according to research from Litmus.


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How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. I can remember when my father had a sturdy metal rolodex sitting on his office desk that contained all of his priceless contact numbers. I would sit at his desk and spin the cards around like I was a contestant on “The Price is Right.”

5 Sales Tips My Kids Learned from Watching Shark Tank

The Point

Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. Our children love the banter, the friendly insults, and watching people get rich. But there’s another side of Shark Tank that I appreciate, and that is: it’s great sales training.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value.

More Trending

Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?

Marketing Insider Group

I am always on the search to find old and little-known examples of content marketing. I wrote a post back on APRIL 9, 2014 for that revealed what I believe is the oldest known example of content marketing written way back in 1732. (See See 4 Illuminating Lessons From One of History’s Most Inventive Content Marketers ). Well, today I’d like to share another example with you that is from 51 years earlier. There’s just one problem.

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

The Forward Observer

Are you worried prospects will think your email marketing is spammy? They won''t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary Vaynerchuk famously talks about how “marketers ruin everything.” In this excerpt from an Inbound Conference keynote , he singles out email. Warning: graphic language.).

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]


Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why you need a mobile-native website today


I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ).

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores.

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Marketers, Huddle Up With Two Super Bowl Winning Champs


Unlike any event in the entire world, the Super Bowl is of course the culmination and coronation of another NFL season and crowning of a new champion, respectfully. Being a Philadelphia Eagles fan I am not familiar of course with what winning a Super Bowl actually feels like. Not that I’m bitter or anything. Greatest Combination In NFL History.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

8 tips for writing awesome headlines that people want to read


Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it. Your content could have the most accurate numbers and the best written body, but without a great headline, no one will ever see it. Here are eight tips for writing awesome headlines that people will actually want to read. Write your headline first.

Marketing Enablement – Skills That Matter


Today’s B2B marketer knows to be successful we have to become buyer-centric in all we do. That’s a given. However, many of us are still working on implementing this throughout our organizations. Change is never easy, especially when it is as significant as becoming buyer-centric as it impacts so many aspects of our business. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do?

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you.

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4 Steps to Re-Engage Stale Contacts


So, you are starting the year with a huge database of contacts. To ‘whoo-hoo’ or to not ‘whoo-hoo’? That is the question. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? Probably not without some smart marketing (from you) applied. It is no secret that not all contacts in your database are equal. There are those that are truly engaged.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Are you optimizing your website search?


I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” ” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. “Well, yeah, the technology part, but we do the content.” ” Oh. Then I ask if the IT team decides what the messages are for their email marketing, “What? Of course not. That would be nuts. They just manage the email servers.”

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Demand Generation Strategy Rules NOT to be Broken


*This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework. Do the research. Learn your market, your customers and your competition. Don’t build a strategy around a tactic.

Why and How to Market Your Firm’s Brand Integrity

Marketing Craftmanship

As the limitations of a virtual marketplace continue to reduce most B2B firms to commodities, it’s become increasingly important to communicate not just what your company does, but to generate interest in what your enterprise stands for. This task of expressing your firm’s raison d’être involves far more than sticking a “Mission Statement” on its website.

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Mind The Marketing Gaps In the Customer Journey [SlideShare]


Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Does your marketing automation use machine learning?


I’ve been in this game for a long time. (OK, OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. Today’s case in point? Marketing automation and machine learning. Every B2B company I know is pulling all the stops out in marketing automation.

ANNUITAS Names Jennifer L. Harmel EVP and Principal


ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. She formerly served as ANNUITAS Vice President, Strategy.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Network. Search by hashtag? Click on hashtags? Number of hashtags to use per update. Twitter. Facebook. Instagram. Up to 9. Google+. Google Search.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance


Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.