Marketing Insider Group

NOVEMBER 14, 2017

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

Budget Programs 559

Budget Programs Cost Marketing Budget Tools 559

ViewPoint

NOVEMBER 13, 2017

For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads.

PointClear 319

PointClear Media Sales Qualified Leads High Quality Lead 319

markempa

NOVEMBER 17, 2017

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money.

B2B 292

B2B B2B Sales Organic Leads Loyalty 292

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day.

Planning 268

Planning Content Work Management Paid Search Agency 268

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Webinar Metrics

Marketing Insider Group

NOVEMBER 17, 2017

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales. If you think the world of marketing has changed a lot, sales professionals will argue that their world has changed even more. In this era of the super-informed buyer that can avoid […]. The post Weekend Reading: “The Perfect Close” by James Muir appeared first on Marketing Insider Group.

Marketing 260

Marketing 260

Webbiquity

NOVEMBER 14, 2017

Guest post by David Gutierrez. As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

InsightSquared

NOVEMBER 15, 2017

Guest blog by Zahra Bukhari, sales operations manager at Localytics. An effective sales methodology is arguably the backbone of a successful sales team. In today’s sellers’ environment, there are many standard sales methodologies your team can use: The Challenger Sale, MEDDIC , BANT , Solution Selling, Value Selling — the list could go on.

Sales Cycle 222

Sales Cycle Training CRM Validation 222

Marketing Insider Group

NOVEMBER 13, 2017

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]. The post How to Launch a New Brand & Website the Right Way appeared first on Marketing Insider Group.

Marketing Websites 261

Marketing Websites Brand Identity Branding Trends 261

Influitive

NOVEMBER 15, 2017

As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the.

Ad Building 214

Ad Building Marketing B2B Marketing B2B 214

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

NuSpark Consulting

NOVEMBER 17, 2017

Don’t underestimate the value of online display advertising. When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense.

Display 191

Display Advertisements Advertising Ad Frequency 191

Marketing Insider Group

NOVEMBER 16, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

PR 226

PR eCommerce Business Differentiation 226

markempa

NOVEMBER 17, 2017

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money.

B2B 167

B2B Organic Leads Order Spending 167

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Social Media

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI.

ROI 182

ROI Video Marketing Content Landing Pages 182

InsightSquared

NOVEMBER 14, 2017

Earlier this year we teamed up with LinkedIn to highlight the basic characteristics of professionals in three critical operations roles — sales, marketing and business operations. Unlike other specialized professions that require advanced degrees or technology certifications, there is no “typical” career requirements, or career path, in operations.

Work Management 149

Work Management Cross-Selling Marketing Management Linkedin 149

Marketing Insider Group

NOVEMBER 15, 2017

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they’re well-respected in the industry. It’s built on hard work, passion, and excellent relationship skills. Also, having a captivating or likable personality never hurts. By the book, influencer marketing focuses […].

Tips 211

Tips Marketing Personalization Content Marketing 211

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped , Instagram took off. In September, Instagram reported that more than 800 million people use it every month—four times the size of Snapchat’s user base.

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. There’s more available than you’ll ever feasibly be able to get to, but you’re excited to dig in and learn as much as you can. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […]. The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group.

User-Generated Content 209

User-Generated Content Examples Bandwidth Generation 209

Convince & Convert

NOVEMBER 13, 2017

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. But even more impressive than Instagram’s number of daily users is the speed at which the app continues to grow compared to its competitor.

Paid Search Agency 163

Paid Search Agency Social Media Budget Programs Analytics 163

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

NOVEMBER 16, 2017

With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more. Each of these tasks involves some level of preparedness, and without proper planning, things can become stressful in a hurry. The same type of stress can happen if content strategies aren’t ready for the year ahead.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Biznology

NOVEMBER 15, 2017

This 30-minute webinar recording will show you how to take back leadership from the giant tech platforms, with new exponential growth publishing strategies, technology, and resources. Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce. Empowered by the amount of time and priority they receive from users, they intend to capture every relationship possible.

Online Marketing 152

Online Marketing Planning Leads Lead 152

Marketing Insider Group

NOVEMBER 14, 2017

Let’s chat a bit about what role AI could play in enterprise selling, what would be a natural fit? And the question that’s been on every salesperson’s mind: Can AI help sales do anything of real value in 2017? Why are people making a big deal about a software that recognizes cats and wins jeopardy; […]. The post What About AI For Sales? Why It’s More Than A Buzzword appeared first on Marketing Insider Group.

Software 186

Software Marketing & Strategy Marketing Marketing Strategy 186

ViewPoint

NOVEMBER 17, 2017

The age-old issue of how Sales and Marketing work together (or not) is still on the table. While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues. Marketing complains that Sales doesn’t follow up on their leads; Sales contends that the leads Marketing sends their way aren’t any good.

Conversion 120

Conversion Work Management Sales Qualified Leads Inbound Marketing 120

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Biznology

NOVEMBER 14, 2017

Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google.

Domain 149

Domain Keywords Optimization SEO 149

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience.

Planning 134

Planning Tips Advertising Mediums Amazon 134