Sat.Jan 01, 2022 - Fri.Jan 07, 2022

Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.


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5 Reasons Your Content Isn’t Converting (and What to Do About It)


Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong?

Top 10 Email List Management Software for a More Engaged List


Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Best of 2021: Messaging on a Mission


The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.

Five Knowledge Management Tools to Elevate Your CX


Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash.

Report: Marketers Need More Access to Customer Data to Improve Email Campaigns

KoMarketing Associates

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness.

2022: The Year of Infrastructure

Tony Zambito

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters


With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.

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The Quick Guide to Social Media Photo Sizes in 2022


People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand.

How To Do Less and Get More in Every Facet of Content Marketing

Content Marketing Institute

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.

Overpromised and Underdelivered Exasperate Buyers

Tony Zambito

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Every Founder Interview on the B2B Marketing Blog (So Far)


An “entrepreneur” (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. There’s no question they are a special breed. What inspires them to solve certain problems? How do they generate business when they first launch their products?

Consultants Collective Profile: Ruth Stevens


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.

If You Cannot Answer Why Buyers Buy – You Cannot Lead

Tony Zambito

Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Storytelling for Small Business


Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

How CDPs Help Build a Healthy Intent Data Ecosystem


Customer data platforms (CDPs) will play a critical role in creating intelligence-driven marketing strategies in the future. Learn more in this blog. Blogs

Top Three Signs You Need a Better Lead Gen Plan


Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle.

Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation

Content Marketing Institute

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The 2022 Guide to Content Marketing on Social Media


With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

10 eCommerce Marketing Strategies to Grow Traffic and Increase Sales


Increasing sales is the dream of every store. Here are 10 eCommerce marketing strategies and tactics to help grow traffic and increase sales. SEO Content Strategy

Write Shorter Content: How to Keep Your B2B Content From Snowballing


How long should your content be? Only as long as it takes to tell the specific, strategic story you’re trying to tell. Resist the urge to give readers or viewers too much. Bombarding them with everything you want to say is like proposing on a first date. Write shorter content. I get it.

7 Steps to a More Strategic Editorial Calendar

Content Marketing Institute

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

7 Content Engagement Strategies to Help Your Business Grow


Content is king, as the saying goes. So if you’re running an online business, producing. The post 7 Content Engagement Strategies to Help Your Business Grow appeared first on Spiralytics Inc. Content Marketing

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How to Find and Fix SEO Issues With a Website Audit


Conducting a regular technical SEO audit prevents small issues from becoming major problems. Here's what you need to know. Technical SEO

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How to Become an SEO Expert in 2022

SEO is the heartbeat of online marketing. Without a sound SEO foundation in place , it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. But SEO is highly technical.

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