Sat.Jan 01, 2022 - Fri.Jan 07, 2022

Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.

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5 Reasons Your Content Isn’t Converting (and What to Do About It)

DivvyHQ

Despite spending countless hours planning and executing cool content campaigns, ads, blog articles, etc., many content marketing teams are not seeing the clicks and conversions they predicted. And to make matters worse, they can't figure out why. What's going wrong?

Top 10 Email List Management Software for a More Engaged List

SendX

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Best of 2021: Messaging on a Mission

Biznology

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

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Report: Marketers Need More Access to Customer Data to Improve Email Campaigns

KoMarketing Associates

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness.

Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters

Influitive

With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.

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Five Knowledge Management Tools to Elevate Your CX

Webbiquity

Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash.

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2022: The Year of Infrastructure

Tony Zambito

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Consultants Collective Profile: Ruth Stevens

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. Software-as-a-service (SaaS) platforms have given us data.

The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Overpromised and Underdelivered Exasperate Buyers

Tony Zambito

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.

Write Shorter Content: How to Keep Your B2B Content From Snowballing

Content4Demand

How long should your content be? Only as long as it takes to tell the specific, strategic story you’re trying to tell. Resist the urge to give readers or viewers too much. Bombarding them with everything you want to say is like proposing on a first date. Write shorter content. I get it.

5 Things You Need to Know About Benchmark Email

Benchmark Email

Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. Unfortunately, though, only 8% report any significant improvement in email marketing strategies. The problem?

If You Cannot Answer Why Buyers Buy – You Cannot Lead

Tony Zambito

Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How To Do Less and Get More in Every Facet of Content Marketing

Content Marketing Institute

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.

Top Three Signs You Need a Better Lead Gen Plan

PureB2B

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle.

Storytelling for Small Business

MarketMuse

Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

How to Become an SEO Expert in 2022

seo.co

SEO is the heartbeat of online marketing. Without a sound SEO foundation in place , it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. But SEO is highly technical.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

An “entrepreneur” (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. There’s no question they are a special breed. What inspires them to solve certain problems? How do they generate business when they first launch their products?

How to Crack the Gatekeeper’s No More Questions Code

SalesIntel

Gatekeepers are excellent information sources if you know how to ask for it the right way. For example, if you deal with a switchboard operator, you do not identify yourself by name and company name. .

Best Call-To-Action Examples For Marketers To Use

Anyword

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. And one of those strategies is having the perfect call-to-action.

Trending This Tuesday: January 4, 2022

FMG Suite

Happy Tuesday! We hope that everyone had a wonderful holiday and that you are ready to kick the year off right. Learn the best practices for newsletters, strategies for getting marketing and sales to work together and much more so that you can strive in the new year.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Hire a Data Analytics Writer: 6 Experts for Any Content Marketing Budget

nDash

By 2027, the big data market is predicted to reach $103 billion in revenue. A 2020 report by MicroStrategy found that around 94% of companies believe that data and analytics will be essential to the growth of their company.

Blue Flame Thinking Named to List of 2021 Top Web & App Development Companies in the U.S.

Blue Flame Thinking

Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co, the well-regarded IT market research and analysis company. Techreviewer’s research placed us in the list of top development companies out of over 500 competitors.

WordPress Core Vulnerabilities Hits Millions of Sites via @sejournal, @martinibuster

Search Engine Journal

WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared first on Search Engine Journal. News WordPress

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