Sat.Oct 24, 2020 - Fri.Oct 30, 2020

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Complete Guide to Marketing Staff Augmentation

Ledger Bennett

Modern B2B marketers exist within an ever-evolving ecosystem of channels, tactics, events and buyer needs continuously accelerating the rate of change within the discipline. These evolutions have brought the need for expertise across strategy and execution within everything from expanding, interconnected technology stacks to attribution and revenue intelligence.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

“Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent” -Bill Gates. I could not agree more! It goes without saying – 2020 has required us to be all of these things! Both in industries that flourished and ones that floundered – agility (also lovingly defined as the ability to pivot 500 times) was the key to success.

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Digital Marketing Tactics: Tricks And Treats Going Into 2021

Square 2 Marketing

Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones. Hundreds of marketing tactics are at your disposal. But not all marketing is created equally. Some tactics work better than others in certain companies, and there is no real way to know for sure which ones are going to work well for you. However, at digital agencies, we have the benefit of running hundreds of programs for a wide variety of different businesses.

Tactics 128
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The Pros and Cons of Virtual B2B Events

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. The State of B2B Events. Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. But in the absence of physical events, virtual events have risen to fill the void. The question is: Have they succeeded? In the time since, businesses have not only transitioned employees to work from home – but entire business models have also been adjusted to effectively

B2B 137
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society.

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Who Run The World?: Women in B2B Sales

Zoominfo

When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. .

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. .

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers.

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Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Like PB&J: SDR + AE Alignment & Why it Matters

Zoominfo

Peanut butter and jelly. Tacos and Tuesdays. Some things just go together. At ZoomInfo, our Sales Development Representatives (SDRs) and Account Executives (AEs) complement each other across the sales process. First things first, how did we get here? . According to a 2019 study, 67% of salespeople agree or strongly agree that they are close to experiencing burnout.

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Embrace Uncertainty and Change

Biznology

This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds.

Barriers 197
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Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. A recent study found that only 8% of companies believe their performance management drives business value. More so, 58% report it is not an effective use of time.

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Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. DemandGen recently published the “B2B Buyer Behavior Study,” and statistics suggest that the majority of B2B buyers (47%) have had to delay potential purchases due to budget freezes.

Purchase 166
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Data Decay & Your B2B Database

Zoominfo

Decay is natural. If you leave anything alone for too long, it will age and, usually, become outdated. When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete.

B2B 242
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How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business. Each social media has a dominant audience. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to nurture attendees until they become your regular customers or patronizers.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Now, as many of us brace for a possible second wave, we thought it might be useful to look back and see if our insights held up.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

As ZoomInfo announced its acquisition of Clickagy earlier today, I couldn’t help but think back to famous baseball statistician and political author, Nate Silver, and the point made in his bestselling book, The Signal and the Noise : “… a practical statistician must have a firm understanding of how uncertain processes work, what measures are reliable and which not,,” and “… what scales of aggregation are useful, and then to utilize the statistical tool kit as well as possible.”.

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Settle Smarter Season 1, Ep. 18 with Jen McClure

Biznology

This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of the National Association of Corporate Directors, Jen is currently on the board of KQED and on the advisory boards of How Women Lead, How Women Give, and Miracle Messages.

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How to Make the Data Work for You

Vision Edge Marketing

If you’re like many of the companies we work with, the amount of data, both structured and unstructured, at your disposal continues to grow. Data is everywhere, and there’s no end in sight. And it has become among our most valuable currencies. In today’s environment, most every decision a business makes is based on insights derived from data. The key challenge is no longer data, rather it’s synthesizing the data into something meaningful and actionable.

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Resilience: The New 2020 Marketing Theme?

Hive9

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes. Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adju

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs.

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Customer Happiness | 4 Tips to Measure What Truly Matters

Adobe Experience Cloud Blog

Do you want happy customers? . Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . Is it, in fact, even possible to measure happiness?

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Content Marketing Blogs - Learn How to 10x Traffic in 6 Months

Roketto

Marketers HATE them. Learn how one software marketing manager increased sales by 50% in 50 minutes with this CRAZY method. Click now to learn how you can skyrocket traffic with this quick, cheap, and easy trick.

Traffic 152
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Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. The Westin Hotel in Boston houses students from Northeastern University as part of COVID-19 precautions. In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic.

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Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

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Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

SEMrush

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes.