Sat.Jul 12, 2014 - Fri.Jul 18, 2014

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation

Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.

3 OTHER Things Your SEO Team Should Be Doing

KoMarketing Associates

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT.

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5 Keys to Becoming a Sales First Company

ViewPoint

By Chris Tratar, vice president of product marketing, SAVO. I know what you are thinking. We don’t want to become a sales first company, we are a customer first company.

WTF Does Kevin Spacey Know About Content Marketing?

Marketing Insider Group

The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Inbound Marketing Takes Time: How Should You Be Using Yours?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here''s what needs to happen.

More Trending

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Are You Ready For Marketing 2020?

Marketing Insider Group

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques.

Insights from the B2B Barometer

Savanta

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.

The Future of Digital Marketing According to the Giants

Webbiquity

Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing & Sales Misalignment…the Impact

ANNUITAS

It’s as as inevitable as death and taxes…marketing and sales misalignment. More often than not, each department is operating in their own world, chasing their own goals, and measuring themselves on completely different criteria.

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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy.

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Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. .

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

by Kevin Akeroyd | Tweet this The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why Companies Don’t Market to Their Customers

ANNUITAS

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. This was a significant statement that would have major impact for the organization. However, there were significant barriers that existed that prevented this revenue from being realized. In my work with many large enterprise B2B organizations, I find this is the case more often than not.

Link Building Basics: Finding link opportunities

Biznology

Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit.

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Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]

Crimson Marketing

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. Cloud based predictive marketing analytics is about to change that dramatically.

6 Tips From John Legend To Help Your Strategy “Get Lifted”

Modern Marketing

by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML.

How do I track the source of phone calls?

Biznology

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t.

In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!

The Global State of the Mobile App and Push Notification Markets

Modern Marketing

by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Why You Need To Master Digital Marketing [Video]

Crimson Marketing

In this video, McKinsey’s David Edelman explains why companies are failing at digital marketing and what changes need to be made in order to better engage buyers. .

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“Brooklyn” – a rejuvenated, hot brand

Biznology

Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well.

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4 Tips For Data-Driven Glory: Insights From Interact 2014

Modern Marketing

by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.