Sat.May 05, 2018 - Fri.May 11, 2018

Will GDPR Burst the Martech Bubble?

Customer Experience Matrix

Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows. I’ve generally been more sanguine, suspecting that some practices would change and some marginal players would vanish but most businesses would continue pretty much as they are.

The Marketer’s Guide to B2B Growth Hacking


Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Traditionally, growth hacking has been associated with small budget, tech start-ups.

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4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg Sales

“HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! But you’ve been pursuing this company for almost a year. You finally found a direct phone number for the perfect decision-maker – AND a hot tip that the company finally got funding in place to purchase a solution like yours. The timing, everything, is perfect. The only problem? Your would-be customer doesn’t agree.

What Tools Should Be in My Martech Stack?

Marketing Insider Group

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? […]. The post What Tools Should Be in My Martech Stack? appeared first on Marketing Insider Group. Content Marketing

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What a Fearless Marketer Looks Like in a Scaling Startup


Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling seemingly average people to accomplish extraordinary things.

More Trending

One differentiator per video. A format that’s about to take off.


Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning “martech stack.” ” The consumer buyer’s journey is all about delivering the right message or offer at the right time.

Silo Busting is Essential to Delivering Personalized Experiences


This article part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Segmentation Must Be Connected to the Data and Technology Stack. Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided with the service levels they expect.

How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. Ready to get fired up? With the constant development of social media , online tools and resources, and new B2B lead generation strategies, B2B companies don't lack for lead generation opportunities.

Need a Better Marketing Strategy? Use a Digital Strategy Template

Marketing Insider Group

How strong is your organization’s digital marketing strategy?We We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital […]. The post Need a Better Marketing Strategy? Use a Digital Strategy Template appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Call-To-Action Strategy: What To Offer B2B Buyers That Stands Out

KoMarketing Associates

Calls-to-action (CTAs) are an integral part of content marketing – and have been ever since marketers started using content to drive conversion, engagement, and sales. But, just as with any required part of content, CTAs can get a little stale. Simply writing “contact us today to learn more!” seems like it fits the bill, but there’s actually a lot more B2B marketers can be doing with their CTAs.

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How 1:1 Email Experiences Help Retail Marketers Drive Results


By Kristen Dunleavy, senior content marketing manager at Movable Ink. Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences. Email allows for a direct and intimate 1:1 relationship between a brand and its customer.

12 Easy Fixes for Your Bad Sales Habits


Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of.

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The Advanced Guide to Email Marketing for Ecommerce

Marketing Insider Group

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group. Marketing Strategy

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Marketers Look to Provide More Value to Customers

KoMarketing Associates

Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? Furthermore, how does this line up with what customers want from marketers? To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. According to the statistics, nearly 90 percent of customers believe that marketers should provide value-added information to their customers.

Segmentation Must Be Connected to the Data and Technology Stack


This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel communication is more effective, harder to do, and demanded by your customers.

The B2B Sales Rep’s Guide to Getting Past Gatekeepers


Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. If this is something you struggle with, have no fear.

Digital is stranger than you can think — here’s how to think stranger


Werner Heisenberg, the legendary physicist, once said , “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about where digital is heading. We sometimes take for granted how much digital has changed our lives; but we’re still in relatively early days compared to how digital will reshape our lives in the years to come.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Report: Marketers Are Confident in Their ABM Strategies

KoMarketing Associates

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Respondents were asked to rank their responses based on a scale of 1 to 5, with 5 being considered the best.

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8 Tips to Increase Your Organic Page Ranking in 2018


Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.

Contact Data Hygiene and the Future of Branding


Branding. If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape. Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Let’s get into it. What is a data-driven branding strategy?

Keeping Your Marketing Fresh Year After Year

Marketing Insider Group

The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]. The post Keeping Your Marketing Fresh Year After Year appeared first on Marketing Insider Group. Marketing Strategy

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The three hard parts of manually tagging subjects on your web pages


Everyone loves faceted search–drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but we also are starting to see more of this on content websites. And most informational websites that tackle the top of funnel would love to let you drill down by subject–or topic or theme or whatever your favorite word is. They want searchers to be able to drill down in search results based on what the results are about.

Survey: Strong Brand Reputation Critical for B2B Tech Buyers

KoMarketing Associates

Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe. Then, the buyers were separated according to their generation – Millennial, Gen X and Baby Boomer.

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The Association Problem: When Consumers Like Your Ad But Forget Your Brand


A friend and I were recently discussing our favorite TV commercials over drinks because that’s just how cool we are. “I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. While the narrative had drawn her in, my friend had no idea what brand of car she was supposed to buy after watching it. ?. I’ve experienced this brand association problem plenty of times myself.

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Mobile First Indexing – A Few Pointers on How to Prepare


Guest post by Nick Rojas. Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.