Marketing Insider Group

APRIL 3, 2016

How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

Social Media 229

Social Media Media Landing Pages Content 229

Avitage

APRIL 7, 2016

When it comes to customer facing content, much is written about content creative and techniques, tools and infrastructure. But there is little thinking or discussion about content process change. By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise.

Process 133

Process Content Customer Surveys ROI 133

DiscoverOrg

APRIL 5, 2016

It’s an amazing time to be a consumer of sales data. Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. But the datasets that are being developed are only as good as the tools that deliver them. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform.

Ideal Customer Profiles 131

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 131

Webbiquity

APRIL 4, 2016

Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. Brand : For most companies, the majority of their organic search traffic will come in on their own brand name as the search term.

Paid Content 126

Paid Content Keywords SEO Lead Ranking 126

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

APRIL 5, 2016

Mobile marketing offers numerous opportunities to boost sales for your business. Whether your business is small or large, you can find methods of marketing via mobile that will fit your budget. Once you have determined how much you can spend on this project, the second step is to define your target customer base on mobile. […]. The post Mobile Marketing: How to Increase Sales with Mobile Marketing appeared first on Marketing Insider Group.

Mobile Marketing 186

Mobile Marketing Marketing Spending Business 186

Savanta

APRIL 5, 2016

There’s so much more to job satisfaction than money. The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). But money does matter. Of course it does. We all have bills to pay, lifestyles to support and futures to plan for.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

Avitage

APRIL 3, 2016

Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. When we consider our world without Content Source, we realize we would lose our: Leverage, efficiency and lower effort creating content — especially at scale Ability to create content versions for greater relevance based on different: Purposes Personas Buying stages Industry verticals Forms (micro, short and long) Access to essential content assets and especially plain

Resources 120

Resources Content Verticals Landing Pages 120

Marketing Insider Group

APRIL 4, 2016

Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […].

Examples 153

Examples Marketing & Strategy Marketing Strategy Content 153

Biznology

APRIL 6, 2016

Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes.

PointClear 123

PointClear Work Management Marketing Management List Brokers 123

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets. I’ve been blogging about ways to grow your reader base using this memory device: C ontent.

Paper 119

Paper Sample Guidelines Trust Marketing 119

Kaon

APRIL 7, 2016

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition. Innovation is at the heart of economic prosperity and SBANE continues to recognize those companies and organizations that have transformed their innovative ideas into a product or service that deli

Small Business Marketing 116

Small Business Marketing Interactive Marketing Distribution Tagging 116

Marketing Insider Group

APRIL 6, 2016

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group.

Facebook 152

Facebook ROI Campaigns Generation 152

Biznology

APRIL 7, 2016

You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers.

Marketing Websites 122

Marketing Websites Top of Funnel Business Digital Marketing Funnels 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality.

Buyer Personas 113

Buyer Personas Paid Search Agency Planning Eloqua 113

Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in

SEO 132

SEO Work Management CMS Development Marketing Management 132

Marketing Insider Group

APRIL 8, 2016

Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group.

Content 148

Content Internet Marketing Lead Generation Content Marketing 148

Biznology

APRIL 8, 2016

The whole April Fool’s Day prank is getting a bit tired for me, but I am not even sure if THIS was a prank. My daughter Madeline alerted me Friday about a rap album dropped by–Hamburger Helper. She tells me that it is very high quality (you might not be surprised at how unqualified I am to judge it) and that it is getting good reviews across the net, including AdWeek calling the album shockingly good.

Content Marketing 109

Content Marketing Content Opinions High Quality Lead 109

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hive9

APRIL 7, 2016

Movies and TV shows have given us all a visual image of what a soul-killing office looks like. An image may have popped into your head while reading that sentence. What does the cliché unpleasant office space look like?

Creativity 106

Creativity Marketing 106

Tomorrow People

APRIL 7, 2016

To keep your customers close, look closely at your competitors.

Analysis 168

Analysis Content 168

Marketing Insider Group

APRIL 7, 2016

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group.

Marketing Automation 147

Marketing Automation Automation Content Marketing Content 147

Onalytica B2B

APRIL 8, 2016

Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives. In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands.

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Craftmanship

APRIL 8, 2016

There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Although many large investors still maintain significant assets in hedge funds, the industry’s ratio of contributions to withdrawals has turned south, and the near-term outlook for hedge fund growth is not encouraging.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Ambal's Amusings

APRIL 7, 2016

Everything is a blur. Space and time don’t actually exist. (Don’t take my word for it. Check out what scientists have to say about it.) So, everything is a blur… just like this picture. The ups and downs. The comings and goings. The success and failures. It is all a blur. Sometimes, the boys go and … Continue reading Embrace‬ ‪the‬ ‪Metaphysical‬.

100

100

Marketing Insider Group

APRIL 6, 2016

It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […]. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

ROI 140

ROI Examples Content Marketing CMO 140

ANNUITAS

APRIL 7, 2016

Every B2B marketer walks a lead qualification tightrope, and to fall to either side imperils the reputation and success of their entire department. On one side lies the Void of Over-Qualification, where marketing sets interest thresholds too high and leads never qualify. Sales begins to ask, “what marketing even does,” and marketing struggles to provide an answer grounded in financial results.

Lead Qualification 100

Lead Qualification B2B B2B Thought Leadership Lead Scoring 100

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Account Based Marketing

Lattice

APRIL 4, 2016

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year. Each year the event gets bigger, we can’t wait to see what they have in store this year!

Vendors 100

Vendors Conference Network Marketing Marketing 100

Marketing Craftmanship

APRIL 2, 2016

Big Frank was not the perfect dog. Unlike most Labs, he couldn’t be trusted around small children, he would always find an unattended bag of garbage, and he was a total bully at dog parks. A true alpha, Frank guarded the community water bowl in our kitchen, and demanded total control over whatever chew toys, tennis balls or bones were made available to our three dogs.

Demand 100

Demand Communities Tips Spending 100

Marketing Insider Group

APRIL 5, 2016

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for […].

Planning 140

Planning B2B Sales Linkedin Twitter 140