Expert insights. Personalized for you.
It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. A billion searches are performed on Google each day. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day. There is clearly no shortage of data for marketers to use to their advantage. MORE
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. MORE
You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Better Comments Setup. MORE
There’s so much more to job satisfaction than money. The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). But money does matter. Of course it does. We all have bills to pay, lifestyles to support and futures to plan for. So if you want to maximise your pay packet what can you do? MORE
Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. MORE
Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Content Marketing MORE
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that can determine how successful you are for the entire year. In order to win, your strategy must be sound and your execution must be flawless. MORE
The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. The map was created using data pulled from the State of Pipeline Marketing 2015 Report , as well as from Bizible’s in-house data. click to view larger). MORE
As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign. We sought to reach marketing executives at target companies by sending special boxes full of goodies straight to their desk. MORE
Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […]. The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group. Content Marketing MORE
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.” Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. MORE
What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan. MORE
When it comes to customer facing content, much is written about content creative and techniques, tools and infrastructure. But there is little thinking or discussion about content process change. By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise. My thinking is influenced by the re-engineering experience in the 1990’s. MORE
Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group. Content Marketing MORE
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix. MORE
It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […]. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. Content Marketing MORE
A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Setting a lofty a goal is one thing, being able to set a goal that is obtainable and realistic is another. You can’t have the latter without a firm understanding. of what data and forecasts tell you. You cannot set good goals without knowing what’s realistic, what’s impossible, and what’s a stretch goal. MORE
Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind behind what has become the symbol of the ever-growing technology landscape with the now infamous image. We sat down with Scott to pick his brain on many topics, including the explosion of the marketing technology landscape, the trends he has identified over the years, and where he thinks this is all headed in the future. MORE
This isn’t a very long post, but it’s an important one. I truly think the next generation of B2B Chief Marketing Officers will come from the Marketing Operations function. To illustrate my point, let’s look at where past and present CMOs have been sourced from. Past: Brand (1960 - 2000). This is the “Mad Men” era of marketing where the best ideas won. MORE
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today. MORE
Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group. Content Marketing MORE
Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday afternoon… or Target on Black Friday. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload! That’s how your marketing can feel to prospects. MORE
To keep your customers close, look closely at your competitors. Content Strategy MORE
Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. MORE
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics in order to trick unknowing senders into thinking it is possible. The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means. MORE
How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group. MORE
Industrial Marketing Today
APRIL 4, 2016
Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics.
RockContent
APRIL 5, 2016
What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan.
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Marketing Insider Group
APRIL 4, 2016
Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […]. The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group. Content Marketing
Oracle
APRIL 8, 2016
It’s 2016 and we’re still having this conversation. I don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics in order to trick unknowing senders into thinking it is possible. The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Tomorrow People
APRIL 7, 2016
To keep your customers close, look closely at your competitors. Content Strategy
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
APRIL 3, 2016
How are your followers reacting to your content? Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […]. The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.
Oracle
APRIL 4, 2016
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today.
bizible
APRIL 6, 2016
A marketing goal is so much more than a target objective. Good marketing goals are a prescription for action, telling your team how to reach them. Setting a lofty a goal is one thing, being able to set a goal that is obtainable and realistic is another. You can’t have the latter without a firm understanding. of what data and forecasts tell you. You cannot set good goals without knowing what’s realistic, what’s impossible, and what’s a stretch goal.
Biznology
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Marketing Insider Group
APRIL 6, 2016
Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Content Marketing
Oracle
APRIL 4, 2016
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that can determine how successful you are for the entire year. In order to win, your strategy must be sound and your execution must be flawless.
bizible
APRIL 4, 2016
The B2B marketing attribution scene has been expanding across the US over the past few years. More and more B2B companies are realizing its unique and transformational benefits as they seek to track marketing’s direct impact on revenue. The heat map below shows the concentration of attribution users across the United States. The map was created using data pulled from the State of Pipeline Marketing 2015 Report , as well as from Bizible’s in-house data. click to view larger).
Biznology
APRIL 6, 2016
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.” Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Marketing Insider Group
APRIL 8, 2016
Content marketing and lead generation have always gone hand in hand. Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content appeared first on Marketing Insider Group. Content Marketing
Oracle
APRIL 7, 2016
Think about the last time you went to an amusement park. Or, if the last time was “never,” think about the last time you went to Whole Foods on a Sunday afternoon… or Target on Black Friday. What I’m saying is, imagine a place that is hectic and exciting, with a lot going on and more than a little bit of sensory overload! That’s how your marketing can feel to prospects.
bizible
APRIL 7, 2016
This isn’t a very long post, but it’s an important one. I truly think the next generation of B2B Chief Marketing Officers will come from the Marketing Operations function. To illustrate my point, let’s look at where past and present CMOs have been sourced from. Past: Brand (1960 - 2000). This is the “Mad Men” era of marketing where the best ideas won.
Biznology
APRIL 7, 2016
You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Better Comments Setup.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Marketing Insider Group
APRIL 7, 2016
Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group. Content Marketing
Oracle
APRIL 7, 2016
Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind behind what has become the symbol of the ever-growing technology landscape with the now infamous image. We sat down with Scott to pick his brain on many topics, including the explosion of the marketing technology landscape, the trends he has identified over the years, and where he thinks this is all headed in the future.
bizible
APRIL 5, 2016
As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign. We sought to reach marketing executives at target companies by sending special boxes full of goodies straight to their desk.
The Point
APRIL 6, 2016
The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. In “ Targeting, Predictive Tools & Intent Data Are Key Trends in Email Marketing Evolution ,” DGR’s Brian Anderson provides a comprehensive overview of the innovative techniques and tools contributing to changes in the way that B2B marketers utilize email marketing as part of their overall demand generation mix.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Marketing Insider Group
APRIL 6, 2016
It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. To get their buy-in, you need to show them the ROI of content marketing. But what makes this so hard is because content marketing is a long-term investment with long-term results. Content marketing is […]. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. Content Marketing
Oracle
APRIL 6, 2016
It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. A billion searches are performed on Google each day. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day. There is clearly no shortage of data for marketers to use to their advantage.
Savanta
APRIL 5, 2016
There’s so much more to job satisfaction than money. The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). But money does matter. Of course it does. We all have bills to pay, lifestyles to support and futures to plan for. So if you want to maximise your pay packet what can you do?
Avitage
APRIL 3, 2016
Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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