Sat.Nov 27, 2010 - Fri.Dec 03, 2010

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready?

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.

Trending Sources

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. I suggest you spend the time to watch the videos

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?

Search Engine Optimization: Keys to Higher Rankings | Marketri


An Introduction to Lead Scoring


Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.

Five Lessons From the Web 2.0 Summit

Paul Gillin

I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.

What Is a Landing Page and Why Should You Care


If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts.

Are You A Player?


We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at The coach gave his pep talk and the team was ready to take the track. One of the players hung back and was quiet. The coach asked, ‘What’s wrong Jim? Why are you down?”

CRM 11

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments.

Twitter Proven to Impact Search Engine Rankings


Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics.

7 Mistakes Speakers Make with Presentations

Writing on the Web

We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers.

Confessions Of A B2B Marketer

B2B Marketing Insider

Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy. I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Can Google Make Ebooks Like Water?


Today The Wall Street Journal reported that Google Inc. is in the fine stages of launching Google Editions, the company’s own online ebook store that would compete with Amazon, Apple, Barnes and Noble and others. Reports state that Google Editions could launch by the end of 2010.

Facebook’s fatal flaw

grow - Practical Marketing Solutions

“I want the Internet economy to prosper, but it can’t unless the people’s right to privacy means more than a right only to hear excuses after the damage is done.” – Joe L.

An Open Letter to Jimmy Wales


Hi Jimmy. Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. I believe in what you are doing, I’ve contributed financially in the past, and I’d love to do so again. However, a few changes really need to be made. Call off the dogs. The Wikipedia cabal. The Priesthood.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How Social Media is Transforming the B2B Buying Experience

Tony Zambito

Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. 

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network.

Throw Away Your Slides! (Maybe.)

B2B Memes

Whenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog. Someone, somewhere has probably put together the perfect webinar, but I haven’t seen it.

How’s Your LinkedIn Profile?

Writing on the Web

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn …).

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

Hell, no, I say, and not just because I make my living writing white papers, newsletters, and the like for the IT market. Here’s why. Yes, StatSheet of Durham, N.C.

How to Add Email Lists in Facebook for Page Promotion


If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook.

Improve Your Blog Posts with Nut Graphs

B2B Memes

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. Often, one or two of those stories will share something special—a new way of looking at a problem, a brilliant insight, or an argument that I find compelling.

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

Don't miss your opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2010. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results