Sat.Aug 25, 2007 - Fri.Aug 31, 2007

Blogger: Redirecting

Buzz Marketing for Technology

How NOT to pitch a blog PR and Blogging dont necessarily go hand and hand - Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly (tags: Blogging, Blogs) 10 Tips for Keeping Your Blog Fresh

Marketing Performance Involves More than Ad Placement

Customer Experience Matrix

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged. At a minimum, a balanced scorecard would include measures related to those areas when they were highlighted as strategic.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

the staff at raintoday approached a group of b2b lead generation experts with the following question: "what is the one piece of advice you simply cannot generate leads without?" the result was a special 36-page report with 10 all-new

Off Topic: 8 Random Things


Since Brian Carroll at the B2B Lead Generation Blog tagged me for this, I guess I'll play. For what it's worth, here are eight random things about me: 1. I think Boston is the greatest rock n' roll band ever. Speaking of music, my trivia expertise is one-hit wonders from the 80s.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Optimizing B2B Lead Generation through White Papers


White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success.