Sat.Oct 03, 2020 - Fri.Oct 09, 2020

Tips for Great Email Drip Campaigns


Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing.

Fresh Prospecting Ideas for B2B Marketers


Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Here are some to consider. Ramp up your LinkedIn outreach.

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6 Proven Website Content Strategy Tips to Stand Out in a Competitive Landscape


Your website is your brand's hub. You have complete control over how it looks and it's content, so it's imperative that you get it right. This obviously starts with the right strategy that encompasses a wide variety of factors and best practices. Here are 6 proven tips to ensure your site stands out.

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

A complete guide to website migration


Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional.

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Expert Answers to 10 Tough SEO Questions


When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago.

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing.

5 ways to reduce server response times to rank higher on Google


Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)


Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

21 books every senior marketer should read or listen to

Tomorrow People

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals.

What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

Marketing Insider Group

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app.

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The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter


A company’s brand identity is more than just its name and logo. It represents what the company does and how it does it, and helps establish trust and credibility in the target audience.

Report: Content Marketing Remains a Staple for Marketers, Even Amidst COVID-19

KoMarketing Associates

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Key B2B Marketing Trends in 2020

Ledgeview Partners

The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. Many of these exciting trends have carried over

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5 Tips to Help You Communicate to Captivate

Marketing Insider Group

The art of communication is the language of leadership. James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak.

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What is a website wireframe and how to use it in your online strategy


Those who do not invest time and resources in good planning always end up being forced to find time and money to do it all over again. This is a common saying in Marketing that probably applies to the most different contexts, including the development of websites, blogs , and digital profiles.

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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Four Important Things to Know About Data Backup


Contributed post. One of the most crucial rules of working digitally is to back up your data frequently. Everyone knows that. But times change, businesses change, technology changes, and if you haven’t thought about your backup system, it’s a good idea to do that.

4 Little-Known Truths About Content Marketing Agencies

Marketing Insider Group

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider.

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5 most useful and important WordPress functions


WordPress is the favorite CMS (Content Management System) for bloggers and companies because it is easy to use. Also, customizing it is a big part of the platform’s appeal. That is why a large portion of the internet’s websites are built on this system.

Adopting an Agile Approach? Don't Forget a Few Key Things


At the start of the year, we took a deep dive into the concept of agile marketing and what it takes to adopt the approach for your marketing team: proper planning and training and, crucially, a collaborative and centralized planning solution (among other things, of course).

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Marketing Success & the Accident of Timing

The Point

An old boss once commented: “75% of marketing is just being in the right place at the right time.”. You can quibble with the percentage, but, overall, she had a point.

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Using Agile to Manage Your Enterprise Agile Transformation

Marketing Insider Group

Over several years of working on Agile transformations, I’ve seen the whole spectrum of issues, ideas, and idiosyncrasies. Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note.

Why Did Your Site Suddenly Break After WordPress 5.5 Went Online?


WordPress is one of the most popular platforms for easily creating and maintaining a website. Most businesses understand the importance of a website to give their company legitimacy and connect them with potential buyers.

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Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection


Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.