Sat.Mar 16, 2013 - Fri.Mar 22, 2013

PowerViews with Dan Waldschmidt: Changing the Conversation

ViewPoint

Joining me today is Dan Waldschmidt, founder of Waldschmidt Partners International. Dan's privately-owned firm specializes in executive strategy and business strategy. They've helped companies worldwide change the conversation and dominate their industry.

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment.

SEO 314

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Closed Loop Marketing: The Personal Touch

Tomorrow People

Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Read his introduction to a method of online marketing that uses intelligence and data to woo and win leads and customers. Closed loop what?

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We We are transitioning from a knowledge-based economy to a wisdom-based economy.

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More Trending

Closed Loop Marketing: The Personal Touch

Tomorrow People

Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Read his introduction to a method of online marketing that uses intelligence and data to woo and win leads and customers. Closed loop what?

Getting Back to Basics In The Future of Marketing

Marketing Insider Group

In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. We also cannot forget the importance of getting back to the basics of marketing.

CMO 278

5 Ways You Should Be Using Marketing Automation

Modern Marketing

by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. It seems you can’t go to a conference or do a blog search without these current terms popping up. Already raking in $3.2

Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started.

Marketers, Give Your Salespeople the Info They Need to Succeed

Crimson Marketing

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.

Funnel 279

Steps to Take After Receiving a Link Warning from Google

Biznology

Image via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years.

Link 212

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world?

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. MindMatrix is one the platforms I recommend to SMBs. It has unique features, especially with collateral messaging, that you should pay attention to. I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix.

SMB 159

Props to the Channel: Partners of the Year 2013

Modern Marketing

by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013!

Online and Offline Marketing Combine for Customer Engagement

Biznology

Photo credit: C. Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must.

Online 211

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Listen up, Google: Here Are My Demands

Fathom

As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.

Demand 156

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite.

Content Marketing Challenges for Industrial Distributors

Industrial Marketing Today

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Blogs Blogging Blogs Industrial Marketing Lead generation SEO WordPress

The Secret of Digital Marketing? It’s All in the Details

Biznology

Photo credit: Lawrence OP. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization.

Why Some Industries Are Better at Turning Cookies to Contacts [CHART]

Modern Marketing

by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric.

Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline

B2B Lead Generation

Tweet Tellabs is a global communications equipment company supporting telecom leaders such as AT&T, CenturyLink, Verizon and Telefonica, and it’s able to hold its own in a cut-throat marketplace with competition up to 30 times its size.

Do Health IT Companies Need Social?

Fathom

Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Or if they did participate, they didn’t spend quality time growing these accounts.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!