Sat.Nov 14, 2015 - Fri.Nov 20, 2015

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires.

Effective B2B Marketing Leaders Do This

Marketing Insider Group

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Demand Generation

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The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year.

Top 5 social media video tutorials available online


If you think of the Internet as a giant school, video represents the ultimate classroom experience. The one where you brought an apple for the teacher and everybody else forgot. The one where you got an A+ and everyone else eked by with a B.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience.

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More Trending

12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing


These twelve statistics on paid search agency clients show how these marketers approach their strategy, how they allocate their budget, which channels they focus on, how they use marketing attribution, whether they’re aligned with their sales team, and lots of other insightful info.

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What Exactly Do You Do?


“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Weighted Touchpoints Increases Attribution Accuracy


When it comes to giving credit to marketing touchpoints , most marketers and their attribution models focus on time: the first touch, the last touch, or even the amount of time before conversion (time decay model).

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

I came across this chart below via and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting.

Are you still doing your digital marketing in silos?


Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search. Social media.

Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group. Content Marketing content strategy content writing emotions facts

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps


When it comes to sponsoring and attending B2B marketing events, last month was by far our busiest month yet, and there are no signs of slowing down.

The Verizon Email Update and the Future Impact to Deliverability

Modern Marketing

Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point.

Why don’t you value the website searcher?


I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them.

7 Steps To Globalizing Your Content Marketing Program

Marketing Insider Group

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study. The post 7 Steps To Globalizing Your Content Marketing Program appeared first on Marketing Insider Group. Marketing Strategy

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

52 MarTech and Marketing Ops Champions You Need to Follow


Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people).

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4 Steps to Align Your Cooks In the Marketing Kitchen

Modern Marketing

A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Because it fits like a glove, or an potholder in this case.

Reproduce all your own stuff on your professional page


It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no longer online or not currently living on sites that feed into my sales funnel.

Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but […]. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. Content Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Refresh Evergreen Content (and Reach a Big Audience)


Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers.

Drive Mobile Engagement With In-App Messaging

Modern Marketing

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience.

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Finding ROI in your website search


I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing.

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What is a ‘Smart Network’ and How Will It Affect the Future? (featuring Dimitrios Papdogonas, VP of Marketing, Chargepoint)

Crimson Marketing

Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!