Sat.Nov 14, 2015 - Fri.Nov 20, 2015

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires.

Effective B2B Marketing Leaders Do This

Marketing Insider Group

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […]. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Demand Generation


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The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood. MAPPING THE MUM COMMUNITY.

Why the Word Relevant is More Important Than Ever for CMOs


I came across this chart below via and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. Yes, I realize this reflects American adults only but my assumption is we would see similar numbers in other parts of the world. So what does that mean for marketers? Well that's easy, at least in my humble opinion.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. In fact, successful e-commerce sites may represent one of the best opportunities to learn from and consider when adapting strategies. Because there are a range of tactics required for building a successful e-commerce experience, particularly in the long-run.

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More Trending

Top 5 social media video tutorials available online


If you think of the Internet as a giant school, video represents the ultimate classroom experience. The one where you brought an apple for the teacher and everybody else forgot. The one where you got an A+ and everyone else eked by with a B. That’s especially true for content managers, who are constantly trying to stay abreast of the latest trends in social media marketing—not to mention a variety of other categories.

The Verizon Email Update and the Future Impact to Deliverability


Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6 months of inactivity before they shut down addresses, which should bounce at that point. We’re continuously talking about list quality and how that has such a big impact on Deliverability, and how that funnels to your overall campaign success.

12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing


These twelve statistics on paid search agency clients show how these marketers approach their strategy, how they allocate their budget, which channels they focus on, how they use marketing attribution, whether they’re aligned with their sales team, and lots of other insightful info. The State of Pipeline Marketing survey asked respondents to identify whether they managed their paid search / paid media in-house, or whether they outsourced the management of that marketing channel to an agency.

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Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group. Content Marketing content strategy content writing emotions facts

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! Not only do people not have ( not make? time to read, they are bombarded with information ( thanks, Internet! ) and most are using smaller devices.

4 Steps to Align Your Cooks In the Marketing Kitchen


A dash here. A pinch there. Yes I am using the cooking analogy when it comes to marketing. Because it fits like a glove, or an potholder in this case. Any successful marketing endeavor, be it a team or a campaign or what-have-you requires all the ingredients coming together to form a masterpiece of marketing. Or something like that. Recently the Oracle Marketing Cloud brought together six of the world's best marketing master chefs.

How Weighted Touchpoints Increases Attribution Accuracy


When it comes to giving credit to marketing touchpoints , most marketers and their attribution models focus on time: the first touch, the last touch, or even the amount of time before conversion (time decay model). If your customer journey and sales process is short and straightforward, time may be sufficient as the only factor. But B2B customer journeys are more complicated and more fluid than ever before.

7 Steps To Globalizing Your Content Marketing Program

Marketing Insider Group

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study. The post 7 Steps To Globalizing Your Content Marketing Program appeared first on Marketing Insider Group. Marketing Strategy

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. In our experience, the most effective ABM campaigns share 4 common traits.

Drive Mobile Engagement With In-App Messaging


Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. And every single time a consumer opens up the app, it is a critical opportunity for the brand to shape their consumer’s decisions and preferences.

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How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps


When it comes to sponsoring and attending B2B marketing events, last month was by far our busiest month yet, and there are no signs of slowing down. We have tried some non-traditional marketing strategies at major conferences, hosted our own events , and definitely learned a lot about how to maximize value. Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Here are the six steps we’re taking to get the most out of our time in the Bay Area. Step 1. Plan ahead.

Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but […]. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. Content Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Are you still doing your digital marketing in silos?


Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search. Social media. Display advertising. Email marketing. Mobile. It’s possible that this makes sense sometimes; I don’t claim to know everything about marketing.

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.


Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with rich reporting, and optimize the experience for individual customers. As marketing expands its scope and influences more decisions across the enterprise, teams require technology that’s contextualized to specific use cases and business outcomes.

52 MarTech and Marketing Ops Champions You Need to Follow


Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). Here are 52, of the right people, who you need to follow on Twitter to stay in-the-know with all things marketing ops and martech. Gary Katz, @garymkatz.

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How to Refresh Evergreen Content (and Reach a Big Audience)


Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why don’t you value the website searcher?


I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore them because most marketers have no team (or even a person) working on website search, even though they have people devoted to search marketing. If you need motivation, try thinking about who your website searchers are.

Organize Your Content Marketing Teams With Business Units


Content marketers everywhere struggle to create enough content to support marketing initiatives across all product lines around the globe. While business leaders need a way to ensure brand consistency across an organization, individual business units need a more tailored approach to managing their content initiatives.

What is a ‘Smart Network’ and How Will It Affect the Future? (featuring Dimitrios Papdogonas, VP of Marketing, Chargepoint)

Crimson Marketing

Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems? Joining Moneyball for Marketing to tackle these questions is Dimitrios Papadogonas, VP of Marketing for electric vehicle (EV) charging network Chargepoint.

Selling With Content: What’s Repeatable and What’s Not?

Sales Engine

Businesses love repeatable processes. Everyone is looking for the secret formulas that we can replicate and repeat to increase revenue. The problem is that when we find something that works predictably, others jump on the bandwagon and muddy the waters—much like what we’re seeing now with content marketing. There’s a lot of stuff out there, right? And it’s getting worse.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.