Marketing Insider Group
JUNE 6, 2017
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? What’s holding back even some really top-notch, creative, and inspired marketers? Change isn’t easy.
Influitive
JUNE 9, 2017
Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.
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ViewPoint
JUNE 9, 2017
PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead.
DiscoverOrg
JUNE 9, 2017
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 8, 2017
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]. The post 10 Top Marketing Automation Influencers You Need to Know appeared first on GetResponse Blog - Online Marketing Tips.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
JUNE 6, 2017
Illustration by Aneeque Ahmed. In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. This growth in the volume of data has spawned numerous types of data analytics services provided for marketing and sales management to deal with the ever-increasing volume of data.
Tomorrow People
JUNE 6, 2017
Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle.
Marketing Insider Group
JUNE 6, 2017
The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master. Many people don’t know it, but he was the copywriter who helped Dale Carnegie’s How to Win […]. The post In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 7, 2017
Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. The majority (50.3 percent) said that marketing is both an art and a science. However, the results were more skewed toward the science end of the spectrum as a whole, with 30.6 percent saying marketing is more science than art and 8.5 percent ind
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ViewPoint
JUNE 5, 2017
What's the difference between the status quo--and the era of accountability? I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. Accountable organizations win bigger deals--and drive a whole lot more revenue. You can listen to the webinar here. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be.
Biznology
JUNE 8, 2017
Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock.
Marketing Insider Group
JUNE 5, 2017
We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […]. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group.
ANNUITAS
JUNE 8, 2017
The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
JUNE 8, 2017
The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. The ratings are based on a scale of averages ranging from 0 to 10.
Tomorrow People
JUNE 8, 2017
As the client services director in a cutting edge marketing agency I am privileged to engage with a range of businesses and functional leaders from across multiple industries. It’s clear to me that in this ‘always on’ society, time is the true currency of meaning. As organisations become flatter, less formal and more mobile the previous barrier of technology is no longer an excuse.
Marketing Insider Group
JUNE 8, 2017
The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […]. The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group.
The Point
JUNE 7, 2017
If you’re like me, your inbox is now bombarded daily with what has politely been called “BDR spam” – automated, multi-touch sales email campaigns made possible by 1) the emergence of sales engagement platforms like ToutApp and SalesLoft , and 2) sales professionals who believe that beating their prospects into submission is the key to success. (“I’m following up on my last 4 emails …”).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Contently
JUNE 8, 2017
As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list.
Biznology
JUNE 5, 2017
We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time a
Marketing Insider Group
JUNE 5, 2017
What’s the best way to connect with your buyers? Step into their shoes. When you can demonstrate to your target market – beyond understanding buyer personas, pain points, and customer preferences – you see them as human beings, and the customer bonds you can form can last a lifetime. Considering the fact that the average […]. The post 6 Customer Profile Videos that Deserve an Oscar appeared first on Marketing Insider Group.
Customer Experience Matrix
JUNE 7, 2017
I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.* Ironically or appropriately, Las Vegas’ skill at profit-optimized people-herding is exactly what Pega offers its own clients, if in a more genteel fashion. Pega sells software that improves the efficiency of company operations such as claims processing and customer service.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
JUNE 8, 2017
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” The report, titled “ The Path to 2020: Marketers Seize the Customer Experience ,” claims that marketing departments will be increasingly responsible for the end-to-end customer journey by 2020—and nailing customer experience will mean the difference between success and failure in the new digi
Biznology
JUNE 7, 2017
When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content.
Marketing Insider Group
JUNE 7, 2017
What are your favorite content marketing quotes? In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, […].
Customer Experience Matrix
JUNE 3, 2017
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. The system has since expanded to support more channels and message types. This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
JUNE 7, 2017
B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.
Biznology
JUNE 9, 2017
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. If you want to drive leads and convert more sales, you should start by focusing on creating a positive online image and reputation.
Marketing Insider Group
JUNE 7, 2017
If you decided your business needed a new SVP of Branding or Creative Director today, do you know what salary you’d need to offer to to bring an A-Player into your business? If you were an ambitious marketing executive considering a great job opportunity in a new city, would you know what a fair rate […]. The post How Much Should Marketing Executives Be Paid?
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