Marketing Insider Group
MARCH 27, 2013
In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. And that is the importance of relationships, and the ability to communicate with people.
markempa
MARCH 25, 2013
Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more. Relevance is the foundation of lead generation, which is, at its core, a series of conversations.
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ViewPoint
MARCH 26, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Software programs that explain the most data, verified by the most evidence, are better than those that do not. i Really, how do you argue you with this? CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of s
KoMarketing Associates
MARCH 26, 2013
A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives. In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 25, 2013
Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? In our previous interviews on the future of marketing, we looked touched on topics such as Marketing Fundamentals , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more… Today’s interview is with L
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
MARCH 26, 2013
I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing? It is a term used by so many and has changed meaning along the way- let’s hear how you define it.
KoMarketing Associates
MARCH 29, 2013
KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.
The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. He claimed this was an effective way to avoid campaign overlap when you have multiple parties within one organization who can all potentially launch campaigns simultaneously.
Biznology
MARCH 29, 2013
Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having those kinds of experiences doesn’t mean there is anything wrong with you. In fact, it’s just more evidence of just how human you and the people you communicate with are.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Digital B2B Marketing
MARCH 25, 2013
B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics. Today, B2B marketers have many new options available.
Avitage
MARCH 28, 2013
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deli
Convince & Convert
MARCH 26, 2013
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators.
Biznology
MARCH 27, 2013
Image via CrunchBase. First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them as a writer and a link builder, which means I’m working “on the floor” and usually have no connection to our clients, and they have no connection with me. However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and
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Digital B2B Marketing
MARCH 27, 2013
At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service.
Avitage
MARCH 28, 2013
'The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, […] The post IDG On Connecting the Dots Between Content and Sales appeared first on Avitage.
Convince & Convert
MARCH 23, 2013
I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media ( tweet this ). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He seeks to represent District 4, which is an enclave of historic and gentrified areas, replete with small, interesting businesses.
B2B Marketing Traction
MARCH 25, 2013
With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
MARCH 28, 2013
by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. Unfortunately, today’s buyers are bombarded with multiple marketing messages. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out?
Avitage
MARCH 28, 2013
'The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deliv
Convince & Convert
MARCH 28, 2013
Image via Billboard.com. I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans that she appreciates, and yes, even loves them.
B2B Marketing Traction
MARCH 27, 2013
I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. Protect the brand at all costs! But now, due to the socialization of buying and marketing, it’s more difficult to control your brand.
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Adobe Experience Cloud Blog
MARCH 26, 2013
by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social is an essential channel for the modern marketer to have a presence, but it can’t become the number one revenue driver all by itself.
ANNUITAS
MARCH 26, 2013
'I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute.
Convince & Convert
MARCH 29, 2013
Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
EMagine B2B Blog
MARCH 26, 2013
Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Here are 10 reasons why you shouldn’t wait: 1. To ensure that it utilizes Responsive Design and is optimized for Desktops, Laptops, Tablets and Smartphones. Mobile web usage is exploding. 2. To benefit from an easy-to-use Content Management System (CMS) allowing non-technical staff to keep the site updated. 3.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
MARCH 27, 2013
by Dayna Rothman Today’s guest post is from Marlin Gilbert, Industry Head of Advertising and Sales at Google. Marlin manages a team responsible for B2B Technology clients nationally. He holds a BA from Stanford University and an MBA from Harvard Business School. Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing.
MLT Creative
MARCH 26, 2013
What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
Convince & Convert
MARCH 27, 2013
Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Back From Australia. Yes, we’re returning to a weekly schedule of Baer Facts videos. I had to miss a couple weeks while doing a series of speaking engagements in Sydney that I parlayed into a family vacation.
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