Sat.Mar 23, 2013 - Fri.Mar 29, 2013

8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives.

The Human Touch – Important For Marketing Today and Tomorrow

Marketing Insider Group

In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketo Summit 2013 #MUS13 Insiders Guide


The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Here’s the run down from Mary Firme, our Chief Lead Accelerator at ReachForce.

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The Four Ingredients Needed for Scrumptious Inbound B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. In a recent Marketing Over Coffee podcast with John J.

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In praise of social media mediocrity


My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week.

Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!

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Content Marketing: Goals, Issues, Strategies


I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

If It’s Wednesday, It Must Be a Webinar Invitation

The Point

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.

Push versus Pull Marketing: In B2B, You Need Both


Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it.

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Marketing Automation Software that Delivers the Most Data Wins!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Software programs that explain the most data, verified by the most evidence, are better than those that do not. i Really, how do you argue you with this?

KoMarketing Heads to ad:tech San Francisco April 9 – 11th

KoMarketing Associates

KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.”

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

10 Tips to Help You Become a ‘Superhero’ Marketer

Modern Marketing

by Amanda Batista | Tweet this In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively.

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12 myths vs. reality on Search Engine Optimization (SEO)


Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.

IDG On Connecting the Dots Between Content and Sales


The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Modern Marketing Lessons From The Godfather

Modern Marketing

by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there.

Social Media Listening Is Sound Business Practice


Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit.

Content Marketing Mania – Q&A with Joe Pulizzi


I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing? It is a term used by so many and has changed meaning along the way- let’s hear how you define it.

5 Ways to Improve your SEO Today

Cody Ward

Originally posted here at Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Valuable Shock: Impacting With Infographics

Modern Marketing

by Amanda Batista | Tweet this The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic.

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It’s a Small (Online) World After All


Image via CrunchBase. First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company.

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IDG On Connecting the Dots Between Content and Sales


The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011.

4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.