Sat.Oct 28, 2017 - Fri.Nov 03, 2017

The Hyper-Personalization of Content Marketing


Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “ Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle ” or the “ 15 Mind-Blowing Stats About Personalization ” What is Personalized Marketing?

Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Got 5 minutes? Want to explore differentiation and give your content marketing strategy a kick up the ass? Then you’re in the right place. But firstly, I’ve got to get something off my chest…. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content. Some good, some bad.


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Interview with Jasmine Sandler

Onalytica B2B

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . Location: New York City, Los Angeles, USA. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

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4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […]. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. Content Marketing

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience


Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and loyalty.

More Trending

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know


No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway).

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. Content Marketing

3 Things To Scare CMOs This Halloween


Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. Even the air feels different on Halloween, autumn-crisp and bright."

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed. There's an ever-growing distrust of traditional marketing and advertisements. In one study , only 14% of people could recall the last time they saw an ad, and remember what it was promoting.

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Why Your Business Needs Social Media

Marketing Insider Group

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media

How Retail Can Embrace Social Media For The Holiday Season


If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this year.

Distributing B2B Customer Success Stories: 5 Tips To Maximize Reach And ROI


Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead exponential growth: everyone achieves above their full potential


Lesson for leaders. The world has changed. Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption.

5 Principles of Effective Social Selling

Marketing Insider Group

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects. As a […]. The post 5 Principles of Effective Social Selling appeared first on Marketing Insider Group.

3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)


It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Getting higher ROI vs. other marketing strategies.

Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. I don’t know why: probably some combination of intense competition, easy switching when customers have no subscription, location as a clear indicator of varying needs, immediately measurable financial impact, and lack of legacy constraints in a new industry.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms of both SEO and social media sharing. After all, what’s a more appealing blog post title? “Randy Schmuck Shares His Top SEO Predictions for 2018” or 48 Experts Share Their Top SEO Predictions for 2018 ?

Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Marketing Insider Group

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.” The pessimist says: “The glass is […]. The post Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier appeared first on Marketing Insider Group.

Top marketing automation tools you can boost revenue with tomorrow


Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire. Tailwind.

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B2B Marketing Attribution Models: Who's Using What and Why? [NEW STATS]


It’s no surprise that attribution models are a popular topic of discussion among B2B marketers. The model that a marketing team chooses affects how they assess their campaigns, report their results, and show their contribution to their organization’s bottom line. What types of models are the most popular? Which models tend to show the best results? Do results really differ enough between models to make a difference?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The One Marketing Buzzword You Should Actually Care About


Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified guttural sounds and nasty names for your boss ( “The Kim Jong Un of the SaaS C-suite!”

How to Build a Winning Holiday Marketing Campaign

Marketing Insider Group

It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get […]. The post How to Build a Winning Holiday Marketing Campaign appeared first on Marketing Insider Group. Marketing Strategy

In technology business videos, silence can be golden


Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows. animations repurposed for articles, blog posts, etc. The power of the unspoken word. I’ve always maintained that a good test of how well a video communicates is to watch it with the sound turned off.

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How To Launch An Account-Based Marketing Program From Scratch


Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business. The inevitable next step after research is to put together a plan. That’s what we provide in this article.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.