Sat.Oct 28, 2017 - Fri.Nov 03, 2017

How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy.

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London.

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In

Webbiquity

Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms of both SEO and social media sharing.

5 Audience Engagement Hacks for Live Video Marketing

Marketing Insider Group

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group. Content Marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Turn your lackluster B2B content marketing strategy into a standout customer experience

Tomorrow People

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Got 5 minutes? Want to explore differentiation and give your content marketing strategy a kick up the ass? Then you’re in the right place. But firstly, I’ve got to get something off my chest…. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content. Some good, some bad.

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How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed.

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Why Your Business Needs Social Media

Marketing Insider Group

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media

11 Powerful Quotes for Marketing Inspiration

Act-On

Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing! Brand Marketing Marketing Life Marketing Strategy marketing inspiration marketing quotes powerful marketing quotes

The Hyper-Personalization of Content Marketing

Modern Marketing

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Marketo

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance.

4 Exciting Video Marketing Trends for 2018

Marketing Insider Group

As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […]. The post 4 Exciting Video Marketing Trends for 2018 appeared first on Marketing Insider Group. Content Marketing

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

Act-On

Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan. B2B Marketing Email Marketing Marketing Strategy B2B marketing marketing automation marketing plan

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Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience

Modern Marketing

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Lead exponential growth: everyone achieves above their full potential

Biznology

Lesson for leaders. The world has changed. Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches.

Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier

Marketing Insider Group

For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.” The pessimist says: “The glass is […]. The post Weekend Reading: “Smart Marketing for Engineers” by Rebecca Geier appeared first on Marketing Insider Group.

The Marketing Strategy for Building Your Audience First

Act-On

In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences. Content Marketing Digital Marketing Strategies Marketing Strategy content marketing marketing strategy

3 Things To Scare CMOs This Halloween

Modern Marketing

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. Even the air feels different on Halloween, autumn-crisp and bright." Well if the air feels different today for chief marketing officers, CMOs to me and you, these may be the reason. 1. Integration Continues To Be the Holy Grail. Consumers, in case you didn't know, like to use more than one channel before making a purchase - most notably among these channels? Mobile and social media. And it appears the latter and the integration thereof remains problematic for CMOs. According to the most recent CMO Survey , marketing leaders continue to struggle when it comes to integrating customer information, better known as data, across channels including social media. The question is why? Why this prolonged futility? Could it be these same marketing leaders are not using the correct martech? Could also explain why that since 2014 nearly 50% of these same marketers are unable to show the impact of social media on their business. That is mind-blowing. Here's something you should already know: Marketing leaders need to eliminate data silos and create a single source of truth. And they need a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. 2. IoT Means Increased Data Security. I am a huge proponent of IoT from both a marketing and a consumer perspective. The possibilities from the former are endless but the concerns from the latter are real. Very real. From a recent e-Marketer article: As you can clearly see many consumers around the world are concerned about their data and hacking when it comes to IoT. And knowledge of IoT and data is growing. From the article: "Interestingly, the survey also found that awareness about security threats to internet-enabled devices actually increased with the age of respondents. For example, 72% of those ages 18 to 24 were aware that IoT devices could be targeted by hackers, but that figure rose to 80% among 45- to 54-year-olds." The bottom line is that as more and more devices get connected to the Internet the more and more brands and businesses need to up their data security game. Easier said than done for sure but if these brands and businesses want to reap all the benefits of IoT collected data they better be at the ready to guard it with their lives. Their brands lives. 3. Personalization Remains An Enigma. As per another ubiquitous red and black eMarketer chart, marketers continue to struggle with personalization with lack of resources and data the top of the list. if you notice coming in at 14% are tech-related challenges. Forgive me but there's no way this percentage is correct. Whether the survey was worded poorly or for some other reason, the martech challenge is significantly higher and more than likely should be rolled up into lack of resources. The reason I am so confident lies in the numbers, AKA the over 4,000 different marketing-technology solutions on the market today. What's ironic is that with the right martech the challenge of resources - automation anyone? and data would be relieved to some extent. The right martech solution creates engagement, orchestrates experiences, connects data, and optimizes online interactions that attracts and retains ideal customers. Moreover the right solution connects cross-channel, content, and social marketing with data management and activation. Yeah it really is that simple. And Speaking of Simple. Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. Download Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. Image source: Pexels. CMO Corner

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The One Marketing Buzzword You Should Actually Care About

Contently

Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it.

5 Principles of Effective Social Selling

Marketing Insider Group

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects. As a […]. The post 5 Principles of Effective Social Selling appeared first on Marketing Insider Group.

Top marketing automation tools you can boost revenue with tomorrow

Biznology

Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems.

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How Retail Can Embrace Social Media For The Holiday Season

Modern Marketing

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday?

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

10 Insightful Conversations About the Future of Content

Contently

This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants.

What’s the Deal with Lead Magnets?

Marketing Insider Group

The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But what exactly is a lead magnet? And why is everyone making such a big deal about it? In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action. But […]. The post What’s the Deal with Lead Magnets? appeared first on Marketing Insider Group. Content Marketing

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.

Why would a company ever outsource anything?

ViewPoint

“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”. These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How To Launch An Account-Based Marketing Program From Scratch

bizible

Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation.

How to Build a Winning Holiday Marketing Campaign

Marketing Insider Group

It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get […]. The post How to Build a Winning Holiday Marketing Campaign appeared first on Marketing Insider Group. Marketing Strategy

In technology business videos, silence can be golden

Biznology

Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows.

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