Sat.Oct 14, 2017 - Fri.Oct 20, 2017

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

Modern B2B Marketing

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment.

Why Content Marketing Projects Need Project Managers


There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess.

4 Marketing Attribution Trends For 2018


If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands

Marketing Insider Group

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group. Content Marketing

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How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

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Content Pros: How Concord is Turning Heads with Content


Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]. The post Insights Into The World of Content Marketing appeared first on Marketing Insider Group.

Six BIG Productivity Hacks to Get More Content Marketing Done


The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. Probably busier than you’ve ever been.

What Is The Meaning Of Pipeline in Sales and Marketing?

Modern Marketing

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers , where your main revenue comes from.

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Chalk Talks: Driving Demand with Interactive Video


Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand Management

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Using Social Media for Customer Service

Navigate the Channel

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

10 Insider Tips to Successful Video Marketing


Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

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Where to start your B2B video marketing project


Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you?

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Rise Above Corporate Fear and Face AI Head-On

Modern Marketing

“The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it.

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out. Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website traffic

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The resurgence of values-based branding for restoring trust


The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne

Marketing Insider Group

For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these milestones in marketing […]. The post Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne appeared first on Marketing Insider Group.

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Why Contextual Relevance Is Everything, Marketers

Modern Marketing

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.

Vidyard Extends Leadership in Powering the Video-Enabled Business


Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.

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Micro-Influencer Marketing is the new Influencer Marketing


Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Should You Be Using Augmented Reality in Your Marketing?

Marketing Insider Group

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing? appeared first on Marketing Insider Group. Social Media

The Secret Digital Marketing Ingredient: Whimsy

Content Standard

When a colleague gushed about her latest shoe obsession, she mentioned the great fit and unique materials. But what really got her excited? The shipping confirmation email. “Isn’t it cool?” ” she said, her phone flashing an image of an animated, anthropomorphic sheep.

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How Lenovo Boosted Engagement with Movable Ink’s Signals

Modern Marketing

Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher click-through rates and 6 times more sales, it’s easy to see why so many marketers are putting a personal touch on their campaigns.

Make your email marketing more effective


Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.