Sat.Sep 03, 2016 - Fri.Sep 09, 2016

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

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28 Experts Reveal The Top Content Marketing Trends For 2017

Marketing Insider Group

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

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Time For A Change


As previously noted , I don’t often share personal news here. But I’m about to embark on a significant career change, and it will affect the content and timing of posts here on Webbiquity, so—this seemed important to share.

Three “Lies” That Plague B2B Businesses Today (Part One of Three)


Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Dave Brock, Partners in EXCELLENCE , President. Deb Calvert, People First Productivity Solutions , President.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

More Trending

Field Marketing Is Really Just Sales


Events and conferences are a huge part of B2B marketing. They are a place to learn about emerging trends and connect with like-minded individuals and potential customers. If you ask marketers their main reason for investing in events, a majority of them will say “lead generation.”

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Remember to market to your own influencer network


I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. Whoops.

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

KoMarketing Associates

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.

Use Marketing Automation The Right Way

Marketing Insider Group

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How To Measure and Improve Your B2B Content Marketing Using Engagement Reports


Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing. A leads report tells us whether our content is compelling enough for readers to submit their contact information.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

How Marketing Automation Supports Inbound Marketing

Marketing Insider Group

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

6 Experiments You Should Be Running On Your B2B Website/Blog


For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it.

How a smarter website can improve your marketing effectiveness, Part II


It’s time for part two of the three-part series of posts I began next month. All of which are a collaboration with long-time colleague Scott Hornstein. We owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help and insights.).

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today.

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How Branding Can Make or Break The Customer Experience

Marketing Insider Group

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Setting Better Marketing Goals: A How-to Guide


Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there. Hive9

How even social media & social selling experts are getting LinkedIn wrong – Part 2


In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong.

Data Driven Marketing: 7 Trends To Change Your Customer Relationship

Modern Marketing

Your company can either put the customer at the center of the strategy or become ancient history. If we take a look at some fresh examples, we have Netflix understanding that the control literally belongs to the client and handing in the ultimate entertainment experience.

Want to Follow Your Creative Intuition? Zig When Others Zag

Marketing Insider Group

Unthinkable is an exploration of one question: What happens when you follow your intuition? To do so, you probably have to ignore what you’re “supposed to do” and instead create what that internal guide is urging you to try.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Martech At The Crossroads: Agility or Simplicity?

Customer Experience Matrix

I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think.

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Web giants advocate for readers, and that’s a good thing


Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. The most recent evidence is Facebook ’s decision to tamp down headlines it classifies as “clickbait.”

Webinar Recap: Taking a Data-Driven Approach to Marketing Planning, Budgeting, and Measurement


How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits. Hive9

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How to Know if Instagram is Right for Your B2B

Marketing Insider Group

If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!