Sat.Sep 03, 2016 - Fri.Sep 09, 2016

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

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How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Sounds too good to be true, right? Well, with marketing and event automation in sync, capturing rich attendee data has never been easier.

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Time For A Change

Webbiquity

As previously noted , I don’t often share personal news here. But I’m about to embark on a significant career change, and it will affect the content and timing of posts here on Webbiquity, so—this seemed important to share.

Three “Lies” That Plague B2B Businesses Today (Part One of Three)

ViewPoint

Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Dave Brock, Partners in EXCELLENCE , President. Deb Calvert, People First Productivity Solutions , President.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

More Trending

Field Marketing Is Really Just Sales

bizible

Events and conferences are a huge part of B2B marketing. They are a place to learn about emerging trends and connect with like-minded individuals and potential customers. If you ask marketers their main reason for investing in events, a majority of them will say “lead generation.”

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10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

KoMarketing Associates

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.

Use Marketing Automation The Right Way

Marketing Insider Group

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To Measure and Improve Your B2B Content Marketing Using Engagement Reports

bizible

Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing. A leads report tells us whether our content is compelling enough for readers to submit their contact information.

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

B2B PR Sense

Did you know that 80% of Americans never read past a headline? What if they're not even noticing your headline? Where does that leave the rest of your story? When it comes to press releases, some B2B companies are blazing trails.

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How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

7 Must-Read Content Marketing Blogs

Marketing Insider Group

By Austin Talbert Whether you’re a green rookie or a seasoned vet, the best strategy for staying sharp as a content marketer should not come as a surprise to you. After all, you are a member of a highly-engaged group of professional communicators. Read, read and read some more.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Experiments You Should Be Running On Your B2B Website/Blog

bizible

For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it.

The Business Case for Big Data Management and How It Supports a Marketing Campaign

Reachforce

Data management has evolved considerably over the years. In 2000, the entire business infrastructure was owned and managed by IT in a central location. Data existed exclusively on-premises and almost all data existed in silos.

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Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

How Marketing Automation Supports Inbound Marketing

Marketing Insider Group

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Remember to market to your own influencer network

Biznology

I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. Whoops.

Setting Better Marketing Goals: A How-to Guide

Hive9

Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there. Hive9

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today.

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How Branding Can Make or Break The Customer Experience

Marketing Insider Group

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How a smarter website can improve your marketing effectiveness, Part II

Biznology

It’s time for part two of the three-part series of posts I began next month. All of which are a collaboration with long-time colleague Scott Hornstein. We owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help and insights.).

Webinar Recap: Taking a Data-Driven Approach to Marketing Planning, Budgeting, and Measurement

Hive9

How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits. Hive9

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Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit.

Want to Follow Your Creative Intuition? Zig When Others Zag

Marketing Insider Group

Unthinkable is an exploration of one question: What happens when you follow your intuition? To do so, you probably have to ignore what you’re “supposed to do” and instead create what that internal guide is urging you to try.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.