Sat.May 30, 2020 - Fri.Jun 05, 2020

7 Types of Campaigns That Can Increase Customer Satisfaction and Retention


In recent years, marketing’s focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead of dramatic.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success.

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SEO for Newbies: A Brief Guide


Search engine optimization (SEO) sounds intimidating to business owners and marketing newbies. While it can be technical, and challenging to understand, there are many key components that you can manage and implement yourself.

Tips For Sending B2B Emails During a Crisis


As we’ve mentioned earlier, business owners are eager to get some action, but not because they have no fear — they’re pushed by necessity and stress of ensuring their company’s existence.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Reasons Why Users Interface Design Plays An Important Role In Web Development

Altitude Branding

In today’s digital age, having a website is not an option anymore. Every business must have a website and maintain a healthy digital presence in order to attract prospects. When it comes to a business website, user experience is everything.

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The Impact of Social Media on Business in 2020

Single Grain

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects.

Everything You Need to Know About Keyword Research for Content Marketing



Hacking Your Way to Higher Conversion Rates


Best Practices for Conversion Driven UX Design. If your company has a website published in the public domain, chances are, you know a thing or two about conversion goals. Conversion goals help to measure marketing performance, set goals and most importantly, provide conversions for a company.

How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Top 20 Remote Working Tools You Need in 2020


Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

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5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity.

How to Present your Ideas like a Pro


Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.

The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

7 Ways to Tighten Up the Teamwork Between Marketing and Sales

Modern Marketing

Better teamwork between marketing and sales serves to better help customers with solutions and information that can make a difference at their jobs. It also keeps one side form repeating the messaging done by the other and re-enforces a stronger and more unified brand message.

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94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips.

Three Simple (But Common) SEO Mistakes to Avoid in 2020


Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was.

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How To Turn Raw Employee Expertise into a Magnet for Web Traffic

Marketing Insider Group

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to create B2B and B2C Personas and Map Content to the Buyer Journey


(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version).

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies.

Give Better Answers By Rethinking Your Customers’ Questions

Modern Marketing

We are very excited to bring you season 2 of On the Fly. On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice from experts, given to you during the current disruption.

How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to use social media wall for events


Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events.

Covid-19 Lessons for B2B Marketers


The global pandemic is affecting every area of our lives and our businesses today.

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How Sales Intelligence Helps You Close More Deals

Ignite Tech

What Is Sales Intelligence , Anyway? Once upon a time, sales prospecting was mostly art and very little science. Reps would research prospects and work their way through lead lists in a largely hit-or-miss fashion. With the rise of digital marketing, everything changed.

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6 Must-Have SaaS Tools for Online Marketing of your Business


According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.