Sat.May 09, 2020 - Fri.May 15, 2020

article thumbnail

Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. Unlike indirect marketing, which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message.

article thumbnail

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it’s over.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How an Aggressive Marketing Strategy Could be the Best Thing During COVID-19

Alaniz

To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates. Like all of us, buyers have changed.

article thumbnail

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Generating the Spark for Memorable Virtual Experiences

Kaon

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers. With many working from home, not only are you up against the entirety of the internet, and every avenue for media consumption available, but you are competing with your customers’ workloads, emails, children, pets, laundry… and who knows what else.

More Trending

article thumbnail

How to Employ the Power of the Debrief Process

Vision Edge Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis.

Process 197
article thumbnail

Should You Decrease Your Marketing & Sales Budget During a Recession?

Visitor Queue

With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should pull their budget back to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different projects, or […].

article thumbnail

How Do You Know Your Demand Marketing Is Providing Real Lift to Sales?

ANNUITAS

What do CFOs and CROs have in common? Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? What do we mean by lift? Incrementality. A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . One way you can do this is by measuring incrementality.

Demand 147
article thumbnail

4 Easy Ways You Can Create Immediate Product Value for Your Buyers

PureB2B

One struggle we all face is, at the end of the day, the space we work in is crowded. There are hundreds of products that are similar to yours, if not the exact same offering. In a market of declining interactions and seemingly transactional buyer engagement, how can you stand out? Building value is an art, and here are some easy ways you can start executing on that right away.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. Segmented and targeted emails can increase revenue by 58%. Besides, 74% of marketers say personalized emails trigger more customer engagement.

article thumbnail

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.

article thumbnail

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today.

Research 345
article thumbnail

How to Engage & Recruit Great Passive Candidates

Zoominfo

You already know how to recruit active candidates. They’re easy to find. They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. However, if your active candidates are not the right candidate, recruiters have to go beyond those seeking employment now to strengthen their company’s workforce—by building a pipeline of passive candidates.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

What is the best font for your Email? [3 Things to consider before choosing]

SendX

Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font.

article thumbnail

How to Establish Credibility and Trust in Marketing

Marketing Insider Group

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business.

article thumbnail

Flowchart: Should I Mention the Coronavirus in My Content?

Contently

On April 23rd, sports were back. Sort of. It was the NFL Draft—a three-day event when teams select which college players they want on their team. For fans, it’s an invitation to imagine a better future. Draft picks are a blank slate of potential and possibilities. The draft was supposed to be a welcome escape from COVID-19, except it wasn’t at all.

Content 218
article thumbnail

The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonates with many women struggling for recognition in corporate America. [ This data was pulled in January 2020.

Promotion 232
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165
article thumbnail

Why Digital Transformation Is Accelerating

Marketing Insider Group

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate. Lockdown policies in many countries mean that non-essential businesses have had to close their offices and business premises and transition their operations to

article thumbnail

Maslow’s Hierarchy of Needs for Producing Better Virtual Events

Contently

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected.

article thumbnail

The Promotion Gap for Women: Yes, It Still Exists

Zoominfo

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonate with many women struggling for recognition in corporate America. [The data in this blog was pulled in January 2020, before COVID-19 created drastic changes in employment—especially for women.

Promotion 162
article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content

KoMarketing Associates

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources.

article thumbnail

How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words. And many people argue that no one is reading anything online that takes more than a few minutes to read.

article thumbnail

3 Phases of Digital Transformation: Mindset, Skillset, Toolset

Oktopost

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs

article thumbnail

The New Reality | Suddenly, it feels like it’s 2025. And things look good.

Adobe Experience Cloud Blog

It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out.

article thumbnail

How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

article thumbnail

5 Signs It’s Time to Update Your Marketing Strategy

Circle Studio

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is your strategy stale? How can you tell if your marketing strategy is due for an update?

article thumbnail

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 246
article thumbnail

Most Impactful Digital Marketing Techniques of High-Growth AEC Firms

Hinge Marketing

While many professional services firms have been profoundly affected by the Covid-19 pandemic, for AEC firms working in what has been deemed an essential industry, it’s been (more or less) “business as usual.” Or should I say the “new normal”? In an industry where most employees spend their days out in the field, working off one’s phone or tablet has always been important.