Sat.May 09, 2020 - Fri.May 15, 2020

Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. Unlike indirect marketing, which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message.

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it’s over.

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How an Aggressive Marketing Strategy Could be the Best Thing During COVID-19

Alaniz

To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates. Like all of us, buyers have changed. There is tremendous opportunity for businesses to capitalize on the moment by adapting their strategies to a different economy.

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. And that was a lot of work and stressful. Do we need to do the same thing all overall again?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Generating the Spark for Memorable Virtual Experiences

Kaon

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers. With many working from home, not only are you up against the entirety of the internet, and every avenue for media consumption available, but you are competing with your customers’ workloads, emails, children, pets, laundry… and who knows what else. Distraction is everywhere.

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How to Employ the Power of the Debrief Process

Measure Up Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis.

Should You Decrease Your Marketing & Sales Budget During a Recession?

Visitor Queue

With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should pull their budget back to stay afloat. Others, while trying to remain optimistic, have had to pivot their businesses, offer different projects, or […]. The post Should You Decrease Your Marketing & Sales Budget During a Recession? appeared first on Blog Visitor Queue.

How Do You Know Your Demand Marketing Is Providing Real Lift to Sales?

ANNUITAS

What do CFOs and CROs have in common? Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? What do we mean by lift? Incrementality. A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . One way you can do this is by measuring incrementality. People use the word “incrementality” to mean different things.

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4 Easy Ways You Can Create Immediate Product Value for Your Buyers

PureB2B

One struggle we all face is, at the end of the day, the space we work in is crowded. There are hundreds of products that are similar to yours, if not the exact same offering. In a market of declining interactions and seemingly transactional buyer engagement, how can you stand out? Building value is an art, and here are some easy ways you can start executing on that right away. Speak TO Your Buyers, Not AT Them.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price. However, knowing how to craft your email campaign will drastically affect your open rate and your success.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story. Stories, after all, have been used to pass down information to new generations for thousands of years.

How to Adjust Your Email Strategy When Coronavirus Restrictions Ease

Oracle

We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus: How you start by sending crisis messaging. And then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open.

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We released our premium courses for free during Covid-19. Check out the results!

RockContent

Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing. Now, I want to present how Rock Content is executing this plan with excellent results.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. Segmented and targeted emails can increase revenue by 58%. Besides, 74% of marketers say personalized emails trigger more customer engagement.

How to Establish Credibility and Trust in Marketing

Marketing Insider Group

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. It might be us.

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How Marketers Can Use Zoom to Its Full Potential

Oracle

Despite its market presence as a business tech tool since 2011, Zoom is receiving more attention since COVID-19 thanks to the advent of remote working environments for many companies. So it makes sense that marketers are starting to pay more attention to this video conferencing tool. If that sounds like you, here are some suggestions for how to get the most value from Zoom as a marketer now and into the future. Leveraging “live” marketing tactics.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is the best font for your Email? [3 Things to consider before choosing]

SendX

Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font. And when I am talking about choosing the best font for email marketing, it is the Typeface and not the Font. With that out of the way, let's get this thing going, shall we?

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Why Digital Transformation Is Accelerating

Marketing Insider Group

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” ” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. That’s where opportunity lies for B2B marketers today.

Running a Marketing Blog During a Crisis: 7 Questions to Ask Yourself

Oracle

When running a marketing blog during a crisis like COVID-19, your audience expects fresh content on a regular basis that is not tone deaf and that they find useful during this time. Therefore, you must put forth as much effort as possible to be sensitive, mindful, and understanding in whatever you publish. To help with this, I ask myself these seven important questions as a blog editor: Is this blog relevant right now?

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Outbound Marketing guide for 2020

RockContent

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales. If your company is interested in making business agreements and has a long-term purchase cycle, Outbound Marketing strategies may be a good investment. For that to happen, you need to understand what Digital Marketing is and its processes.

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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content

KoMarketing Associates

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources.

Flowchart: Should I Mention the Coronavirus in My Content?

Contently

On April 23rd, sports were back. Sort of. It was the NFL Draft—a three-day event when teams select which college players they want on their team. For fans, it’s an invitation to imagine a better future. Draft picks are a blank slate of potential and possibilities. The draft was supposed to be a welcome escape from COVID-19, except it wasn’t at all.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.