Sat.May 09, 2020 - Fri.May 15, 2020

Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing.

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends.

Social 130

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How an Aggressive Marketing Strategy Could be the Best Thing During COVID-19

Alaniz

To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed.

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Generating the Spark for Memorable Virtual Experiences

Kaon

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers.

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How to Employ the Power of the Debrief Process

Measure Up Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary.

Should You Decrease Your Marketing & Sales Budget During a Recession?

Visitor Queue

With the current situation of COVID-19 and a projected recession on the horizon, many businesses have been forced to close their physical or virtual doors. This has businesses wondering if they should pull their budget back to stay afloat.

How Do You Know Your Demand Marketing Is Providing Real Lift to Sales?

ANNUITAS

What do CFOs and CROs have in common? Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? What do we mean by lift? Incrementality.

Demand 141

4 Easy Ways You Can Create Immediate Product Value for Your Buyers

PureB2B

One struggle we all face is, at the end of the day, the space we work in is crowded. There are hundreds of products that are similar to yours, if not the exact same offering. In a market of declining interactions and seemingly transactional buyer engagement, how can you stand out?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching.

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.”

We released our premium courses for free during Covid-19. Check out the results!

RockContent

Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing.

Course 207

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices.

Why Digital Transformation Is Accelerating

Marketing Insider Group

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice.

Trust 252

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions.

The Outbound Marketing guide for 2020

RockContent

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales.

AIDA 189

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

What is the best font for your Email? [3 Things to consider before choosing]

SendX

Before we start I want to clarify that I know that the right name is Typeface and that Font is used when we give certain Typeface characteristics as size, weight, kerning, and so on. But this is not a graphic design article, so I will call it as everyone else calls it, a font.

Email 212

How to Establish Credibility and Trust in Marketing

Marketing Insider Group

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before.

Trust 238

Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content

KoMarketing Associates

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Survey 156

How companies are using Ion to manage constant updates through Covid-19

RockContent

The Coronavirus crisis derailed all 2020 plans. The data that supported sales projections, marketing strategies , hiring plans and product development are no longer very accurate. The context has changed, as have consumer behaviors and the market.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Adjust Your Email Strategy When Coronavirus Restrictions Ease

Modern Marketing

We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus: How you start by sending crisis messaging. And then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences.

Email 220

How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Some posts can get their message across in 300 words.

Words 214

Report: Marketing Video Completion Rates Dip, but 15-Second Clips See Success

KoMarketing Associates

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. However, statistics show that 15-second videos have a higher VCR than others.

Rate 156

How to increase sales using Digital Marketing

RockContent

Increase sales with Digital Marketing is possible if we make the choices for the best strategies. The right actions increase engagement, capture the target audience, generate conversions, and result in sales.

Sales 148

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!