Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Managing RevOps During COVID-19 with Marko Savic (FunnelCake)

FunnelCake

View fullsize. This was originally posted on Bowery Capital’s Startup Sales Podcast page. This week we were joined by Marko Savic, Founder & CEO of FunnelCake , to discuss managing RevOps during COVID-19.

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

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How to Move from a LeadGen Machine to Organic Growth Machine

Measure Up Marketing

You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine.

Why You Need Predictive Lead Scoring Now More Than Ever

Ignite Tech

Business has completely changed due to the COVID-19 pandemic. Organizations are managing disruptions, layoffs and challenges that come with the swift transition to remote work. To keep business going, companies need to focus on their buyers and not let potential leads fall through the cracks.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What is the value of Content Marketing in uncertain times? We answered that question with real data from Rock Content

RockContent

We are going through a delicate moment, which requires the establishment of certain priorities. If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not. After all, a lot is changing.

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5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products.

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce.

Video 221

5 Ways Marketing and Sales Should Align During a Crisis or Disaster

Modern Marketing

In the best of times, marketing and sales teams need to work together in order to produce the best results. This means openly and clearly communicating with each other as well as sharing customer data.

Ethics 169

How to Measure Your Content’s Effectiveness

ANNUITAS

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. It helps connect with customers in their buying process and it helps drive demand.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Optimize Your B2B Marketing Program During COVID

KoMarketing Associates

A few weeks back I published a piece on Search Engine Journal titled “ What to Do When Clients Push Pause on Your Services.” The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm.

How To Make Marketing Mission Critical

Marketing Insider Group

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time.

How Coronavirus Has Changed Email Behavior

Modern Marketing

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways.

Tracking the Impact of Your COVID-19 Plans

Hive9

Figuring out your optimal marketing strategy during a global pandemic is unprecedented.

Plan 166

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Survey: 50% of Marketers Have a Strategy in Place to Produce Thought Leadership Content

KoMarketing Associates

New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way.

Survey 156

Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI.

Act-On Has Your Back During the COVID-19 Pandemic (And Beyond)

Act-On

During this difficult time, marketers need a dependable and flexible growth marketing vendor. Here’s how Act-On is fulfilling our promises during COVID-19. Corporate Marketing Strategy

Act-On 151

Small Business COVID-19 Outlook

Webbiquity

Guest post by Meredith Young. The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies.

Survey 156

What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

“What is a blog writing service?” you ask. Glad you did. Here’s the deal. Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot.

How to plan an email marketing calendar for your 2020 campaigns

RockContent

As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. This way, you can create better and more relevant content for your audience.

Plan 151

Sending Timely, Effective, and Authentic Crisis Communications

Act-On

Struggling with crisis communications during the COVID-19 pandemic? Read this blog to learn how to send more effective crisis communications. Email Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low.

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Our Top Resources and Tips to Develop Blog Topics Your Audience Will Love

Marketing Insider Group

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website.

The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

The coronavirus outbreak and COVID-19 pandemic have, so far, caused only a minor slowdown in the construction sector. The hope is that this economic impact is short-lived and activity returns to normal before doing more lasting damage to the industry.

10 Best SaaS Landing Page Design Examples (+ Why They Convert)

Roketto

In the world of SaaS business, conversion is a fickle thing.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!