Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Managing RevOps During COVID-19 with Marko Savic (FunnelCake)


View fullsize. This was originally posted on Bowery Capital’s Startup Sales Podcast page. This week we were joined by Marko Savic, Founder & CEO of FunnelCake , to discuss managing RevOps during COVID-19.

Creating an engaging, personalized experience with your virtual event


The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events


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How to Move from a LeadGen Machine to Organic Growth Machine

Measure Up Marketing

You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) machine so your company never suffers from a lack of sales activity.

Why You Need Predictive Lead Scoring Now More Than Ever

Ignite Tech

Business has completely changed due to the COVID-19 pandemic. Organizations are managing disruptions, layoffs and challenges that come with the swift transition to remote work. To keep business going, companies need to focus on their buyers and not let potential leads fall through the cracks. That may seem like a daunting task, but it doesn’t have to be. Predictive lead scoring can help your team navigate this time. The Changing Sales And Marketing Landscape.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

What is the value of Content Marketing in uncertain times? We answered that question with real data from Rock Content


We are going through a delicate moment, which requires the establishment of certain priorities. If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not. After all, a lot is changing. The global economic situation directly affects your consumer behavior and thus forces changes in Digital Marketing strategies.

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5 Steps To Perfecting Your Email Automation


When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools.

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

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5 Ways Marketing and Sales Should Align During a Crisis or Disaster


In the best of times, marketing and sales teams need to work together in order to produce the best results. This means openly and clearly communicating with each other as well as sharing customer data. That way, marketing can properly attract, qualify, and nurture leads and then hand them over for sales to take across the finish line.

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How to Measure Your Content’s Effectiveness


“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. It helps connect with customers in their buying process and it helps drive demand. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

6 online marketing strategies for small businesses


There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. With the right tools, you can create a low-cost strategy that demands only a small team to work, and have a big return in reach and awareness. However, if promoting a brand on the internet is easy, it also means that there is a lot of competition.

How To Make Marketing Mission Critical

Marketing Insider Group

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time. The president asked a janitor mopping the floors what his job was, and the janitor replied, “I’m helping put a man on the moon”. NASA’s primary mission at that time in 1961 was a successful moon landing.

How Coronavirus Has Changed Email Behavior


The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers can adjust their email programs : Open times have shifted. Because people are at home more than they previously were, their normal daily rhythms have changed.

Bend but Don’t Break: Creating Resilient Teams for Uncertain Times

Full Circle Insights

It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 10 best email marketing tools for 2020


A good email marketing tool is at the core of every successful Digital Marketing strategy. And it isn’t hard to understand why. Email marketing software makes creating, sending, and analyzing the data that comes from each of your campaigns a much easier task. The Email marketing technique is often used to build consumer trust to develop a long term relationship with those who buy from your brand or use your services. Right now, 42.3% of Americans subscribe to email lists.

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Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.

Markies Spotlight: Arpine Babloyan of Verndale


Meet the Markies is a series that shines a spotlight on the individuals behind Markie -winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale. Tell us about your current role: I am the Director of Acquisition Marketing for Verndale, responsible for demand generation and supporting our New Business Sales team. I cover areas like campaign orchestration, database health and data management, marketing technology, and KPI measurement.

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How to Optimize Your B2B Marketing Program During COVID

KoMarketing Associates

A few weeks back I published a piece on Search Engine Journal titled “ What to Do When Clients Push Pause on Your Services.” The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm. While there were some fantastic feedback and great responses from my industry colleagues, what stood out to me the most was the feedback around flexibility and optimization.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tracking the Impact of Your COVID-19 Plans


Figuring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

“What is a blog writing service?” you ask. Glad you did. Here’s the deal. Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. That’s a lot of leads to leave on the table if you’re not blogging.

How to Work from Home Using Social Media


Due to the COVID-19 pandemic and the resulting stay-at-home restrictions, individuals and businesses are being forced to come up with new ways to connect online while out of the office. Suddenly, every business is a remote business, held together by digital links. With that in mind, here are just a few of the smart ways to work from home using social media. 1 – Video conferencing.

Creating an engaging, personalized experience with your virtual event


The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Sending Timely, Effective, and Authentic Crisis Communications


Struggling with crisis communications during the COVID-19 pandemic? Read this blog to learn how to send more effective crisis communications. Email Marketing

Survey: 50% of Marketers Have a Strategy in Place to Produce Thought Leadership Content

KoMarketing Associates

New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey. Statistics showed that the majority of marketers (50%) have a strategy in place to produce thought leadership content.

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5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo Events

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.

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How to plan an email marketing calendar for your 2020 campaigns


As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. This way, you can create better and more relevant content for your audience. That said, it’s essential to understand how to plan your email marketing calendar and how to explore this strategy to the maximum. You need to be able to define the most important dates and create a schedule of publications and submissions.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.