Varicent

APRIL 20, 2020

View fullsize. This was originally posted on Bowery Capital’s Startup Sales Podcast page. This week we were joined by Marko Savic, Founder & CEO of FunnelCake , to discuss managing RevOps during COVID-19. We start the podcast discussing the 5 core tips that Marko lays out in his recent eBook on how to managing RevOps during COVID-19 : operate with compassion and empathy; pressure test your pipeline; change commercial terms with a deal desk; create an accountable WFH sales culture; and move t

Work Management 66

Work Management Marketing Management Ideal Customer Profiles Lead Ranking 66

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 243

Personalization 243

Vision Edge Marketing

APRIL 21, 2020

You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) machine so your company never suffers from a lack of sales activity.

Organization 207

Organization Lead Scoring Lead Ranking Work Management 207

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. It helps connect with customers in their buying process and it helps drive demand. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

InsightSquared

APRIL 21, 2020

Very quickly the world has been forced to communicate virtually. We are fortunate to be in constant communication with our coworkers, customers, and prospects using video sharing and other communication platforms. However, this practice, while not completely foreign, is not the norm for many businesses. There are certain hurdles to overcome if you want to keep your business running like a well-oiled machine. .

Opt-out 248

Opt-out Work Management Opt-in Video Marketing 248

Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter?

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.

Activities 264

Activities Work Management Marketing Management Opinions 264

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Full Circle Insights

APRIL 22, 2020

It’s important now, more than ever, to make sure you are creating resilient teams within your organization. Here are a few tips to make sure your marketing team thrives during this time

Tips 204

Tips Organization Marketing 204

Webbiquity

APRIL 21, 2020

The coronavirus outbreak and COVID-19 pandemic have, so far, caused only a minor slowdown in the construction sector. The hope is that this economic impact is short-lived and activity returns to normal before doing more lasting damage to the industry. Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N

Work Management 227

Work Management Marketing Management Intent Data Business 227

KoMarketing Associates

APRIL 22, 2020

A few weeks back I published a piece on Search Engine Journal titled “ What to Do When Clients Push Pause on Your Services.” The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm. While there were some fantastic feedback and great responses from my industry colleagues, what stood out to me the most was the feedback around flexibility and optimization.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

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The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales lea

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Webbiquity

APRIL 23, 2020

Guest post by Meredith Young. The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. From resource allocations being shifted by manufacturers to products such as protective face masks, to a boom in telecommunications services and closing of non-essential businesses, plus everything in between.

Small Business Marketing 167

Small Business Marketing Allocation Business Blogger 167

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Contently

APRIL 23, 2020

I got my first taste of digital media success the summer before I went to college. My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. After the articles went live, readers would send in hundreds of comments.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hive9

APRIL 21, 2020

Figuring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.

Planning 157

Planning Marketing Budget Creation ROI Spending 157

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Now, we’re covering the ways they’re stepping up for their customers—a business decision that is equally as crucial as supporting employees.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Influitive

APRIL 24, 2020

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive.

Personalization 182

Personalization 182

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Roketto

APRIL 21, 2020

In the world of SaaS business, conversion is a fickle thing. Given that your website is your virtual storefront, having the wrong colour button, the wrong placement, bad scrolling, too many distractions, a clunky experience, and so many other factors can all compromise your ability to get customers—even ideal customers—well-informed, through the flywheel, and committed to your solution as a happy, successful user.

Landing Pages 157

Landing Pages Design Examples Best Practices 157

The Daily Egg

APRIL 20, 2020

With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s an appealing alternative to traditional sales methods. Rather than buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever touching your inventory. With dropshipping, the […].

Companies 145

Companies Best Practices eCommerce Trends 145

Content Marketing Institute

APRIL 20, 2020

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.

Optimization 145

Optimization Video Marketing Marketing Websites Content Marketing 145

Oktopost

APRIL 21, 2020

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

Paid Content 138

Paid Content Planning Lead Ranking Work Management 138

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to s

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

The Daily Egg

APRIL 22, 2020

Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get […]. The post The 13 Most Effective Ways to Increase your Conversion Rate appeared first on The Daily Egg.

Conversion Rate 145

Conversion Rate Conversion Effectiveness Marketing Websites 145

Content Marketing Institute

APRIL 21, 2020

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Curation 133

Curation Examples Tips Content 133