Sat.Feb 29, 2020 - Fri.Mar 06, 2020

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing.

Demand 151

Why Your B2B Company Needs a Loyalty Program

Modern Marketing

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs.

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Relatability: The First Step to Great Storytelling

Contently

Growing up, every night before bed was a wild trip to the future. I’d imagine my ascent as a rockstar after starting a speakeasy club in my basement. Or my Super Bowl-winning touchdown as an undersized rookie running back on the New York Giants.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

UPDATED! This post was refreshed with new content for 2020. Enjoy! If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video.

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How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails

Litmus

Think about your own email inbox. How many emails did you get in the past day? The past hour, even? How many did you actually look at and enjoy, and how many did you just delete without opening or unsubscribing?

Email 90

How to Do Visual Content With Low, Medium, and High Budgets

Content Marketing Institute

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.

Planning Content That Your Customers Can’t Resist

DivvyHQ

Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

Plan 100

Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Does it matter? Do the two interact or influence each other? Which should you prioritize?

PPC 85

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

SEO 260

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest?

12 of the Best Newsletters to Subscribe to in 2020

SendX

Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors).

Tips to Help You Optimize Your Sales Funnel

Act-On

These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing

Funnel 175

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned.

12 of the Best Newsletters to Subscribe to in 2020

SendX

Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

Survey: Marketers May Benefit from Building More Trusting Customer Relationships

KoMarketing Associates

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2%

Trust 169

Top Six 2020 Marketing Trends to Improve the Customer Experience and Drive Commercial Value

Modern Marketing

What a week it was at Oracle Open World London #OOWLON February 12-13.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization.

The Great Wealth Management Transfer Is Coming… Are You Prepared?

Act-On

Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors. Lead Management Marketing Automation

What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible.

Data in Action: A Digital Analytics Checklist

Modern Marketing

Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan your future ones.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.