Sat.Feb 29, 2020 - Fri.Mar 06, 2020

Next Generation Growth Marketing: The Evolution Towards Strategic Demand


The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing.

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Why Your B2B Company Needs a Loyalty Program

Modern Marketing

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs.

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Relatability: The First Step to Great Storytelling


Growing up, every night before bed was a wild trip to the future. I’d imagine my ascent as a rockstar after starting a speakeasy club in my basement. Or my Super Bowl-winning touchdown as an undersized rookie running back on the New York Giants.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

UPDATED! This post was refreshed with new content for 2020. Enjoy! If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video.

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How to Win Subscribers Back: 5 Tips for Creating Effective Re-engagement Emails


Think about your own email inbox. How many emails did you get in the past day? The past hour, even? How many did you actually look at and enjoy, and how many did you just delete without opening or unsubscribing?

How to Do Visual Content With Low, Medium, and High Budgets

Content Marketing Institute

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.

Planning Content That Your Customers Can’t Resist


Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. How should you go about planning content that will get their attention? Start here.

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Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Does it matter? Do the two interact or influence each other? Which should you prioritize?

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Build a Technical SEO Dashboard Using Google Data Studio


Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

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12 of the Best Newsletters to Subscribe to in 2020


Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years.

12 of the Best Newsletters to Subscribe to in 2020


Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned.

The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic


Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors).

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Survey: Marketers May Benefit from Building More Trusting Customer Relationships

KoMarketing Associates

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2%

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The Great Wealth Management Transfer Is Coming… Are You Prepared?


Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors. Lead Management Marketing Automation

3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization.

What is Digital Marketing: The Ultimate Online Marketing Guide


The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Everything You Need To Know About Sales Enablement

Ignite Tech

What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool.

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Tips to Help You Optimize Your Sales Funnel


These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing

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3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest?

Data in Action: A Digital Analytics Checklist

Modern Marketing

Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan your future ones.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.