Sat.Mar 19, 2016 - Fri.Mar 25, 2016

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Our client, preparing to launch their new website and in the middle of editorial calendar development and execution, made the point that they want their content to be solutions-focused – as in, starting with the problem and then identifying the solution.

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10 Tips To Help You Conduct A Superb Video Interview

Marketing Insider Group

By Alex Poulos, LaunchPad Media Interviews can help you create great video content if the “talking heads” sound genuine and interesting. But how can you elicit from people who aren’t professional actors the kind of sound-bites an editor needs to tell a captivating story? Well, there is an art to video interviewing… A how-not-to interview […]. The post 10 Tips To Help You Conduct A Superb Video Interview appeared first on Marketing Insider Group. Marketing Strategy

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The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

Oracle

I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term. If you're been in marketing for more than 30 seconds you know of the sheer number of different marketing areas or departments or however your paritcular company refers to them.

30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you want to go to that extreme. One alternative to the morning onslaught of emails is to curate those same best practices, insights, and expert commentaries into a format even more portable than email.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Knowing these intricacies can help you improve your understanding of the platform, aid in your analysis of your audience, and determine the impact on key performance metrics.

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The Importance of an Open Marketing Ecosystem in Building a MarTech Stack

Oracle

Choosing marketing technology tools are no different than choosing tools for any other job. You need the right tools to get the job done. But with marketing technology, there's an additional layer to consider. The ecosystem. Not all technology tools work together. Imagine buying a hammer and only being able to use certain nails. That sounds like odd concept, but unless you select tools that work in an open ecosystem, you will find yourself with just that sort of choice.

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30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you want to go to that extreme. One alternative to the morning onslaught of emails is to curate those same best practices, insights, and expert commentaries into a format even more portable than email.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. In fact, Stacy and I had an entire conversation about how she was a year and a half older than me (she’s not). It wasn’t until my friend sent me a super awesome #34 Thurman Thomas jersey (Go Bills!)

The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group. Content Marketing

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years

bizible

Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants. By the end of 2020, the B2B marketing and sales departments will become one and the same team -- collectively responsible for the entire pipeline and the revenue that flows from it. Watch for these 5 stages of their dissolution. A demand gen environment changes in progressively small steps.

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Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role.

How to Make Friends who Influence People [SlideShare]

Tomorrow People

Enhancing your content marketing strategy with influencer engagement. Content Marketing Social Networking

Video Is The Future Of Content Marketing

Marketing Insider Group

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their buying journey – a likely mix of short attention span, […]. The post Video Is The Future Of Content Marketing appeared first on Marketing Insider Group. Content Marketing

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Overlooked cause of low sales and marketing results

Avitage

In this digital era, content is a primary driver of sales and marketing performance. We have written extensively on this. Background articles are referenced at the end of this article. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty.

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Content’s Role in an Account-Based Marketing World

bizible

Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound). Then we started doing more account-based marketing with outbound calling, company targeted ads on LinkedIn, mailers… In all, about 60% of our demand now comes from account-based marketing, up from maybe 10% a year ago.

The Benefits of Managing Marketing Data with a DMP

Oracle

Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP). In order to manage and make sense of the mass volumes of data being gathered, advertisers and marketers are turning in increasing numbers to DMPs.

5 Must Have Apps in Your Social Media Toolbelt

Marketing Insider Group

I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of […]. The post 5 Must Have Apps in Your Social Media Toolbelt appeared first on Marketing Insider Group. Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Do-it-yourself influencer marketing

Biznology

Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.

How To: Build loyalty through customer engagement

Kaon

Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. To acquire, delight and retain customers, companies have to think and act in a more strategic way.

Why a CMO Must Establish a System for Continuous Improvement

Oracle

There is an inherent need for CMOs to establish a system for continuous improvement. The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized service compared to a company’s ability to act on the information—both technologically and analytically. It is important to create a continuous loop of information to drive intelligent changes to the technology roadmap shared between the CMO and your CIO or CTO.

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6 Content Marketing Answers For The Sophisticated Marketer

Marketing Insider Group

My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing. I’m joined by so many amazing content marketing experts like Ann Handley, Doug Kessler, Andy Crestodina, Ardath Albee, Lee Odden, Pawan Deshpande, Craig Rosenberg, and Rand Fishkin. You really should check it out. In his […]. The post 6 Content Marketing Answers For The Sophisticated Marketer appeared first on Marketing Insider Group.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Take your bloggers and social media influencers to lunch

Biznology

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ?

ABM Metrics Survey: A Sneak Peek At Some Early Responses

bizible

Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them. The survey will be open for several more weeks, but as responses have already started to come in, we’d like to share some of the early trends that we’re seeing.

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Bharathiyar’s Chinnanchiru Kiliye

Ambal's Amusings

Some poets pull the chords in your heart and brings about a myriad of emotions. One of my favorite poets of all times is Bharathiyar. I think I might even have a huge crush on him. His poetry has influenced my outlook on life. I want to live a free-spirited and forward-thinking life like him. I try … Continue reading Bharathiyar’s Chinnanchiru Kiliye. Related posts: Flying a Kite on a Hill. Sickness in Winter. Culture. Traditions. Immersion. New Beginnings.

State Of Content Marketing: 3 Top Challenges Marketing Execs Face [Study]

Marketing Insider Group

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions. Unlike traditional marketing, good content marketing communicates without selling and makes customers stop to read and think about your messaging, […].

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.