Sat.Mar 19, 2016 - Fri.Mar 25, 2016

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

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10 Tips To Help You Conduct A Superb Video Interview

Marketing Insider Group

By Alex Poulos, LaunchPad Media Interviews can help you create great video content if the “talking heads” sound genuine and interesting. But how can you elicit from people who aren’t professional actors the kind of sound-bites an editor needs to tell a captivating story?

Help 244

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30 Brilliant Content Marketing Podcasts You Need to Hear


By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet.

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30 Brilliant Content Marketing Podcasts You Need to Hear


By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years


Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33.

State Of Content Marketing: 3 Top Challenges Marketing Execs Face [Study]

Marketing Insider Group

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Make Friends who Influence People [SlideShare]

Tomorrow People

Enhancing your content marketing strategy with influencer engagement. Content Marketing Social Networking

Always Be Connecting: 5 Personalities to Prospect


Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. This can make sales very personal, and everyone has their own unique closing strategy or skillset that helps them (and their offering) stand out.

Overlooked cause of low sales and marketing results


In this digital era, content is a primary driver of sales and marketing performance. We have written extensively on this. Background articles are referenced at the end of this article.

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Video Is The Future Of Content Marketing

Marketing Insider Group

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing!

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content’s Role in an Account-Based Marketing World


Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound).

Do-it-yourself influencer marketing


Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over.

Why is Storytelling Important in Sales?


In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along.

5 Must Have Apps in Your Social Media Toolbelt

Marketing Insider Group

I’ve had the privilege of working with some really dynamic social media individuals in social media.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

ABM Metrics Survey: A Sneak Peek At Some Early Responses


Last week we, in partnership with Terminus , launched the ABM Metrics Survey to help the ABM community better understand the space, where the industry is as a whole, and to help B2B marketers who aren’t yet doing ABM understand if ABM is right for them.

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Take your bloggers and social media influencers to lunch


Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ?

The Areas of Marketing Most Impacted by Technology Solutions and Marketing Platforms

Modern Marketing

I will not even attempt to count how many areas of marketing there are in a given organization but rest assured it's a whole bunch - technical term.

6 Content Marketing Answers For The Sophisticated Marketer

Marketing Insider Group

My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How To Increase Enrollment: Marketing Attribution For Higher Education


Educational institutions compete like all other businesses. The only difference is what they compete for. From revenue to prestige, educational institutions have a variety of goals to reach.

What to tell your legal department about the risks of social media


This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” ” But apparently, it’s a topic that has legs, because someone recently asked me this very same question again.

The Importance of an Open Marketing Ecosystem in Building a MarTech Stack

Modern Marketing

Choosing marketing technology tools are no different than choosing tools for any other job. You need the right tools to get the job done. But with marketing technology, there's an additional layer to consider. The ecosystem. Not all technology tools work together.

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The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […].

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!