Sat.Mar 19, 2016 - Fri.Mar 25, 2016

10 Tips To Help You Conduct A Superb Video Interview

Marketing Insider Group

By Alex Poulos, LaunchPad Media Interviews can help you create great video content if the “talking heads” sound genuine and interesting. But how can you elicit from people who aren’t professional actors the kind of sound-bites an editor needs to tell a captivating story?

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The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem.

Best 249

30 Brilliant Content Marketing Podcasts You Need to Hear


By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

State Of Content Marketing: 3 Top Challenges Marketing Execs Face [Study]

Marketing Insider Group

For today’s top marketers, content marketing is as essential as water is to life. Content marketing attracts, converts and retains customers by delivering relevant and valuable information to help them make better, smarter purchasing decisions.

More Trending

30 Brilliant Content Marketing Podcasts You Need to Hear


By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years


Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants.

Is Your Social Media Strategy Fully Baked?

Marketing Insider Group

If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients? We’ve all seen it.

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Last week I turned 34. No, I’m not telling you this because I’m looking for belated birthday wishes (although I will accept belated birthday presents). I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Make Friends who Influence People [SlideShare]

Tomorrow People

Enhancing your content marketing strategy with influencer engagement. Content Marketing Social Networking

B2B Sales Cannot Live on Inbound Alone

Sales Engine

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.

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Video Is The Future Of Content Marketing

Marketing Insider Group

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing!

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Always Be Connecting: 5 Personalities to Prospect


Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. This can make sales very personal, and everyone has their own unique closing strategy or skillset that helps them (and their offering) stand out.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Overlooked cause of low sales and marketing results


In this digital era, content is a primary driver of sales and marketing performance. We have written extensively on this. Background articles are referenced at the end of this article.

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Content’s Role in an Account-Based Marketing World


Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound).

5 Must Have Apps in Your Social Media Toolbelt

Marketing Insider Group

I’ve had the privilege of working with some really dynamic social media individuals in social media.

Do-it-yourself influencer marketing


Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Five Ways to Draw Traffic to a Blog Post


Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.

Why is Storytelling Important in Sales?


In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along.

6 Content Marketing Answers For The Sophisticated Marketer

Marketing Insider Group

My friends over at LinkedIn asked me to help them put together this amazing The Sophisticated Marketer’s Guide To Content Marketing.

Take your bloggers and social media influencers to lunch


Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee , a burger , a bourbon ?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Big Data is Fueling the Growth of Smart Cities


Big data has been proving itself to be an indispensable tool in the modern day. Big data can help marketers understand their customers and create better ad pitches. It can be used to help determine global consumerist trends, thus aiding in the innovation of new products and apps.

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How To: Build loyalty through customer engagement


Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined.

7 Strategies To Help Build The Perfect Blog For Your Business

Marketing Insider Group

No marketing strategy is complete without the one element that accelerates viewer traffic and creates a competitive edge: the blog. Those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI. And the key word: visibility.

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A Power Breakfast – B2B Marketing Style


Last week’s Saint Patrick’s Day in Boston kicked off with a power breakfast event hosted by Aberdeen Group with marketers sharing thoughts and best practices on everything from persona development to change management.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.