Sat.Dec 12, 2009 - Fri.Dec 18, 2009

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Trending Sources

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn’t just about showing how buyers are flocking to social media. It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage.

Holiday Greetings Done Right


Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?" Yesterday, I got a fantastic holiday email from Marketo that I just had to share. Maybe I am just a sucker for a rhyming poem but I love this.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

The “Oh $#%@!” Day in Marketing: Countdown 1 Month!


In 2007, we at ReachForce declared January 15th the “Oh $#%@!” Day in Marketing. Here’s why: Are you prepared to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Ambal's Amusings

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Great Web Content is Repurposed

The Content Factor

Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Marketers who frequently rework and rewrite their message might.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Analyst Mentalpause


Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

B2B 2

How to Make Your White Paper a Success

Everything Technology Marketing

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link

Lead Generation Check list – Part 7: Effective lead management

B2B Lead Generation Blog

Best of 2009 (So Far): SEO Guidance, Part 3


How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed.

B2B Illustrated: The Long Sales Cycle

Proteus B2B Marketing

B2B 0

Don’t leave your customers out of your B2B’s social media effort

EMagine B2B Blog

OK, so you’re proud of being an early adopter of social media. You have a strategy; you’ve set up accounts in all the relevant places like Twitter, Facebook, LinkedIn, and even some niche networks in your industry. This is terrific; all these profiles show up in Google searches for your company, because they all have [.].

How to Suck at Twitter (And Still Look Successful)


There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Big List of Blogs Continues to Grow for December.

Proteus B2B Marketing

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [.].

B2B 0

Where search is headed

EMagine B2B Blog

I don’t normally get into predicting the future; somehow, the here and now always seems to present sufficient challenges. But I usually enjoy reading where the experts believe things are going, and of course have at least as many subliminal opinions on the subject as the next practitioner. So it was good to come across Rebecca [.].

5 Top Holiday Marketing Landing Pages

Modern B2B Marketing

Savvy B2B organizations dedicate a great deal of effort to landing page optimization for their websites, creating relevant, keyword-optimized pages to generate more leads and improve conversion rates. But there’s always room for creativity and excitement in landing page design, especially during the holiday season. B2B marketers can take a cue from B2C businesses and e-commerce sites that are ringing in the New Year – and boosting sales in the process – with holiday marketing landing pages. .

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Updating “To register or not” with a bit of illuminating research

EMagine B2B Blog

Recently we posted “To register or not, revisited” …an updating of one of our earliest posts from back in ’06. We reviewed the various camps of strongly-held opinion on the issue, including some promising new hybrid approaches that have surfaced in the intervening time. And then we bemoaned the surprising lack of research on such [.].