Sat.Dec 12, 2009 - Fri.Dec 18, 2009

Is blogging a man’s job?

grow - Practical Marketing Solutions

I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand).

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in.

Trending Sources

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. The case for social media isn’t just about showing how buyers are flocking to social media. It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Holiday Greetings Done Right

Reachforce

Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?" Yesterday, I got a fantastic holiday email from Marketo that I just had to share. Maybe I am just a sucker for a rhyming poem but I love this.

Wireless data indicate recession surprises

grow - Practical Marketing Solutions

I have been working with a new regional telecom client and some of the latest industry data are fascinating. . wireless revenue is up 7.6 percent for the year led by data messaging. It isn’t news that the wireless industry has been growing or that data has been off-setting a slowdown in voice.

Ten Ideas of the Decade: The New Thought Leadership

The Content Factor

AdAge has published its Book of Tens, and one page is the ten Ideas of the Decade. In sum, these ten ideas tell the story of the new role of thought leadership in business.Please refer to the article for complete descriptions. The ten Ideas of the Decade are:Consumer Control (i.e., consumers having control)Brand JournalismBranded UtilityCrowdsourcingMarketer as MediaEarned MediaLong TailTipping.

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Ambal's Amusings

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The “Oh $#%@!” Day in Marketing: Countdown 1 Month!

Reachforce

In 2007, we at ReachForce declared January 15th the “Oh $#%@!” Day in Marketing. Here’s why: Are you prepared to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next

Combining the physical and digital worlds

grow - Practical Marketing Solutions

I received an email from my son this weekend titled “seriously mind-blowing.&# And it was.

Great Web Content is Repurposed

The Content Factor

Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Marketers who frequently rework and rewrite their message might.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Analyst Mentalpause

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

How to Make Your White Paper a Success

Everything Technology Marketing

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link

Lead Generation Check list – Part 7: Effective lead management

B2B Lead Generation Blog

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed.

A futurist’s view of the “next big thing” in social media

grow - Practical Marketing Solutions

Venessa Miemis’ Twitter bio describes her as a “M etacog, futurist and thought architect tracking emerging media and technology trends & impacts.&# Now THAT got my attention.

Don’t leave your customers out of your B2B’s social media effort

EMagine B2B Blog

OK, so you’re proud of being an early adopter of social media. You have a strategy; you’ve set up accounts in all the relevant places like Twitter, Facebook, LinkedIn, and even some niche networks in your industry. This is terrific; all these profiles show up in Google searches for your company, because they all have [.].

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Illustrated: The Long Sales Cycle

Proteus B2B Marketing Blog

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Where search is headed

EMagine B2B Blog

I don’t normally get into predicting the future; somehow, the here and now always seems to present sufficient challenges. But I usually enjoy reading where the experts believe things are going, and of course have at least as many subliminal opinions on the subject as the next practitioner. So it was good to come across Rebecca [.].

Twitter in the trenches: An interview with Lance the repairman

grow - Practical Marketing Solutions

recently moved into an older home that needs a lot of repair work. As luck would have it, I had a new Twitter follower this week, @knoxhandyman. Sounded like just the trick. Called him up. Met him. Hired him.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Big List of Blogs Continues to Grow for December.

Proteus B2B Marketing Blog

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 7 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import [.].

5 Top Holiday Marketing Landing Pages

Modern B2B Marketing

Savvy B2B organizations dedicate a great deal of effort to landing page optimization for their websites, creating relevant, keyword-optimized pages to generate more leads and improve conversion rates. But there’s always room for creativity and excitement in landing page design, especially during the holiday season. B2B marketers can take a cue from B2C businesses and e-commerce sites that are ringing in the New Year – and boosting sales in the process – with holiday marketing landing pages. .

Updating “To register or not” with a bit of illuminating research

EMagine B2B Blog

Recently we posted “To register or not, revisited” …an updating of one of our earliest posts from back in ’06. We reviewed the various camps of strongly-held opinion on the issue, including some promising new hybrid approaches that have surfaced in the intervening time. And then we bemoaned the surprising lack of research on such [.].