Sat.Feb 13, 2021 - Fri.Feb 19, 2021

article thumbnail

Embracing the Future of Marketing

DivvyHQ

No one saw the pandemic coming, and we certainly couldn't have foreseen the global effect it has had. With the hope for a better 2021, marketers need to embrace the uncertainty and examine new trends that are emerging every day. Here are a few of the more noteworthy trends to consider, from guest contributor Jori Hamilton.

Trends 79
article thumbnail

5 Marketing Assets You Can Enhance with Data Visualization

Brandfolder

From the increasing number of blog posts being published every week to the host of videos and podcasts being released, all the statistics point to one trend: there is a.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

article thumbnail

Is It Really Possible to Create 10x Content Anymore? How?

Marketing Insider Group

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

More than 40% of Marketers Now Using Location-Based Marketing for Targeting

KoMarketing Associates

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. However, new research suggests that doing so may help them achieve some of their key objectives. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing.

More Trending

article thumbnail

How to Grow Your Email List With Instagram

SendX

Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder. Thus, businesses start looking for new list building strategies. Since people spend a considerable amount of time on social media, integrating social media with email marketing is a great way to get emails from engaged followers and fans.

article thumbnail

Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

Growth. It’s still the top mandate for every organization. Why? Perhaps work by PwC provides some insight. Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth.

Planning 190
article thumbnail

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. Online retailers are using augmented reality combined with AI to create virtual showrooms with 360-degree views to provide buyers enhanced shopping experiences for everything from cars to clothes, to furniture.

article thumbnail

14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work.

Analytics 246
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

99% of Marketers Who Already Use Video Will Continue to Do So in 2021

KoMarketing Associates

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Wyzowl recently published “The State of Video Marketing 2021,” and statistics showed that more than 99% of marketers who use video for marketing say they’ll continue to do so throughout the remainder of the year.

article thumbnail

How Greenway Health builds customer reference champions with its advocate community – Q&A

Influitive

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. With automation intact, they can also help sales teams select the advocates who are most relevant to their […].

article thumbnail

An Interview with Alison Rogers of Usefull

Biznology

Episode Summary: USEFULL —with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal! About Alison Rogers: Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston.

Startups 197
article thumbnail

Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

Zoominfo

Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. .

Tactics 237
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

30 Statistics That Prove Why Link Building Is Still Important in 2021

Spiralytics

In this day and age, investing in a digital marketing strategy is a must for. The post 30 Statistics That Prove Why Link Building Is Still Important in 2021 appeared first on Spiralytics Inc.

article thumbnail

Chatbots and Customer Experience: 2021 and Beyond

Emplifi

Find out why brands are facing a customer experience (CX) crisis in 2021, and how chatbots can play a critical role in helping modern brands finally deliver modern experiences.

article thumbnail

Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile.

Linkedin 197
article thumbnail

People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

Business 227
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Project Management Skills: What’s Needed?

The Daily Egg

Besides looking good on your resume, project management skills have practical implications in your career. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […].

article thumbnail

Local Business SEO: Tactics to Improve Your Ranking

SEMrush

Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads. In this guide, I’m going to walk you through the most important success factors for both Google Maps (the local map pack) and local organic search.

article thumbnail

Tips from Successful B2B Web Copywriting Teams

BOP Design

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or disconnected. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert.

article thumbnail

Success During the Pandemic – Customer Retention Is Key

Zoominfo

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Complete Guide to a Project Management Resume – What Should Be There?

The Daily Egg

Resumes—the daunting page that hangs over your head like a dark cloud. There is no denying that putting together your resume is a task that takes time and patience, but there is also no denying that it is a vital piece of the job-hunting puzzle. Your resume is a company’s first look at you, your […]. The post The Complete Guide to a Project Management Resume – What Should Be There?

134
134
article thumbnail

6 Steps to a Successful Nurture Program

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Would you marry someone on your first date? I’m guessing that 99% of you would say NO. Then why would you expect your prospect to make a purchasing decision at the first interaction? Most of your leads are not purchase-ready when they first raise their hand. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert.

article thumbnail

What is BIMI and why should email marketers care?

Litmus

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox.

article thumbnail

Finding New Customers in a Pandemic: Zoom’s Success Story

Zoominfo

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

What Is The Brand Development Process?

Stevens & Tate

Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. A negative perception means the opposite. Connecting emotional with a brand takes dedication, a brand leader and relentless following the style guides rules and guidelines.

Process 129
article thumbnail

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Content Marketing Institute

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.

article thumbnail

Google BERT Algorithm Update: What Is It?

Brightedge

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO? BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has the ability to better understand the full context of your query by looking at all of the words in your search.

Google 125