Content Marketing Institute
AUGUST 4, 2022
Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.
DivvyHQ
AUGUST 2, 2022
Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.
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KoMarketing Associates
AUGUST 3, 2022
As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.
Launch Marketing
AUGUST 3, 2022
Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Trade Press Services Newsletter
AUGUST 4, 2022
In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. The bipartisan bill is the U.S. equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
AUGUST 3, 2022
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.
The Daily Egg
AUGUST 5, 2022
With so much competition, getting into the ecommerce space can be challenging. Cutting through the noise and succeeding online requires a solid. The post The Complete Guide to Buying an Ecommerce Business appeared first on The Daily Egg.
Zoominfo
AUGUST 3, 2022
Creating a global sales strategy is one of the most important and challenging exercises for a business. Having a clear plan will determine where you and your team focus their time — and time is the most valuable investment you can put into your business. However, it’s not a simple rinse-and-repeat process across different countries, where culture and resources will differ as much as the local cuisine.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
AUGUST 4, 2022
Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more. The post 17 SEO Best Practices For Better Ranking appeared first on Search Engine Journal.
Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Read next: Only 11% of CMOs say they have achieved digital transformation goals.
Content Standard
AUGUST 5, 2022
Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Entering the end-of-year sales sprint, we’re faced with the fact that corrective measures like hiring new reps, transforming our websites, or targeting new customer segments aren’t likely to bear fruit before 2023.
Zoominfo
AUGUST 1, 2022
As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Budgets are reduced or eliminated. Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Daily Egg
AUGUST 2, 2022
In the vast landscape that is the internet, keywords play a crucial role in connecting your website with the customers who need. The post Best Keyword Research Tools Compared appeared first on The Daily Egg.
chiefmartech
JULY 30, 2022
Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups
Search Engine Journal
AUGUST 5, 2022
Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.
Sprout Social
AUGUST 4, 2022
Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching allows you to build on other creators’ content to produce something new and unique. . In this post, we’ll show you how to stitch videos on TikTok so you can take advantage of this exciting feature.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
AUGUST 1, 2022
Over a few weeks of research, we’ve compiled a list of the best rank tracking tools. Over a dozen different providers got. The post Best Rank Tracking Tools Compared appeared first on The Daily Egg.
Contently
AUGUST 2, 2022
Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.
Search Engine Journal
AUGUST 5, 2022
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should Target Zero Search Volume Keywords appeared first on Search Engine Journal.
Envy
AUGUST 2, 2022
When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Daily Egg
AUGUST 3, 2022
If you’re looking to get into the ecommerce world, one of the first decisions you’ll need to make is whether to start. The post The Complete Guide to Buying a Dropshipping Business appeared first on The Daily Egg.
Liveintent
AUGUST 3, 2022
Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. If you’re a performance or growth marketer, you might think this is a wild claim.
Search Engine Journal
JULY 30, 2022
Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.
BOP Design
AUGUST 2, 2022
Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages. When you build a house, you don’t start by hammering 2x4s together as the first step. You need a blueprint to plan out the dimensions, how many rooms there will be, and where each room will go.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
AUGUST 3, 2022
Shift4Shop (formerly known as 3DCart) is an ecommerce website builder that many users love for its extensive customization capabilities. With a versatile. The post Shift4Shop Review appeared first on The Daily Egg.
Benchmark Email
AUGUST 2, 2022
SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few… The post Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools appeared first on Benchma
Search Engine Journal
AUGUST 4, 2022
Google's search snippets will look slightly different when you put quotes around your queries. Learn more about what's changing in today's announcement. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.
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