Sat.Jul 30, 2022 - Fri.Aug 05, 2022

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives.

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading → Company News

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The Right Way to Perform Content Audits

DivvyHQ

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

The Role of UX in Conversion Rate Optimization

Webbiquity

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it comes to content, there are many things one can do to be successful.

How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso.

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading → Company News

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps?

The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Buffer Marketing

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued.

Google’s Idea to Increase Productivity

Sharpspring

Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The plan, titled “Simplicity Spirit” is to tap into their 174,000 employees for ideas on how to improve efficiency.

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading → Company News

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Must-Have Packing List for INBOUND22

SmartBug Media

You’re heading to INBOUND! Whether it’s your first time as an attendee, or you’re a seasoned veteran sponsor dusting off your walking shoes from the two-year hiatus from the great Boston Convention and Exhibition Center (BCEC) , this article will have something for you.

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Marketing

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging.

4 Key Strategies to Launch Your Podcast Programmatic Advertising Campaign

Digilant

Podcasts have been around for quite a while, though it wasn’t until recently that their popularity skyrocketed. Audiences are continuously increasing across all demographics: Edison Research found around 177 million Americans over the age of 12 will listen to a podcast in 2022.

Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth. Continue reading → Company News

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

HubSpot Service Hub: Close the Sales, Marketing, and Service Gap

SmartBug Media

Attract, convert, close, delight—these are the four phases of inbound marketing that we all know and love. In 2018, HubSpot took these phases of inbound marketing and worked them into the flywheel model that emphasizes the delight phase “to help, support, and empower customers to reach their goals.”.

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Social Proof: Steph Smith on Intentionally Building a Personal Brand

Buffer Marketing

What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same.

The World of Sales and How Things are Changing

MarketJoy

The world of sales has changed a lot in the last 20 years. From the time when people wanted others to do or buy something, sales techniques were developed and people started to have jobs and careers in sales. Historians have found coins from around 7,000 years ago.

How To Get Started With A Kickass Tiktok Marketing Strategy

Marketing Envy

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Find Old Tweets: 4 Tried-And-True Methods

Hootsuite

Do you ever revisit your old tweets? Twitter has been around since 2006 — if you were an early adopter, you’d probably be surprised to see some of the content you once thought was cool and appropriate to share.

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer Marketing

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients.

How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

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What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

4 Types of Content Creation (and How to Decide Which is For You)

Marketing Insider Group

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.

Structured and Unstructured Content Types: The Quick Guide

DivvyHQ

What's the difference between structured and unstructured content? And why should your enterprise content team care? There are benefits to understanding the difference, especially when it comes to organizing content, doing content audits, and delving into personalization.

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts via @sejournal, @martinibuster

Search Engine Journal

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal. SEO Technical SEO Web Dev SEO

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