Sat.Nov 14, 2020 - Fri.Nov 20, 2020

Stop your content performance KPIs from ruining your content

Velocity Partners

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they're measuring come out a bit, well, safe. Let's talk about that

Why Sales Needs Social Media Engagement Insight

Oktopost

It’s time to face it! We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve.

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6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback

Search Engine Journal

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

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8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before.

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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters.

View 210

What is the difference between home.php and front-page.php in WordPress?

RockContent

Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Boost Your ROI During a Content Drought

Webbiquity

Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy.

Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness.

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Product-led growth: how to convert your product into the company’s central growth point

RockContent

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Have you heard about it?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Anyone Can Learn to be a Better Leader

Biznology

Kevin Jordan will be back in early December. COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for and important role of engaged, sustained and value-driven leadership.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight.

Redefine Your Buyer Personas For A Winning Recovery In 2021

Tony Zambito

Some of our all-time favorite movies involve an actress or actor transforming into a character that made them entirely unrecognizable. Through the use of make-up, prosthetics, and costumes, an actor and actress can perform as a historical or fantastical figure.

How to prepare the technical aspects of your website for Black Friday

RockContent

It is already part of the American culture: save the day after Thanksgiving to enjoy the discounts available on the famous Black Friday.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use Big Data to Improve Customer Service

Biznology

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates.

4 Ways You Can Connect with Consumers With App-like Experiences

Marketing Insider Group

The age of “there’s an app for that” may have come and gone, but the power of the app continues to live on. Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever.

Using the scientific method to test digital marketing strategies

ClickZ

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies.

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WordPress ecommerce: when to use it, best plugins, and tips to get started

RockContent

Selling products online is a viable means to earn revenue in several different markets. All that you need is a competent platform that allows you to publish your items and make them available for potential customers.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Monitoring The Data That Drives Retail Success

Webbiquity

Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper.

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership.

How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

“We are in this together.”. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies.

How to create custom post types in WordPress?

RockContent

The way information is displayed on your website makes a massive difference to its presentation and your user’s experience. That is why you should know how to create custom post types in WordPress.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.