Sat.May 23, 2015 - Fri.May 29, 2015

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look?

How To Make Content Real Good [Slides]

Marketing Insider Group

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want.

How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

ViewPoint

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. Those kinds of relationships really suck.).

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.

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More Trending

Don’t make it so difficult to get directly in touch with you

Biznology

Summary: even if you and your staff really hate having their inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as humanly possible for anyone and everyone to reach you directly and immediately. What I’m On About.

Why Influencer Marketing Is The New King of Content [Infographic]

Crimson Marketing

Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases. Blogs are the third most influential #digital resource when making overall purchases #blogging Click To Tweet.

How to Make News Content Viral Using People-Based Marketing

Webbiquity

Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing.

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Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Three barriers to B2B data-driven marketing

Biznology

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s It’s essential,” they’ll say. Data drives everything we do.”

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.”

The Best of the Best - Our 6th Annual Look Book

Modern Marketing

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year?

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5 Steps To A Real-Time Content Desk

Marketing Insider Group

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling. Banner ads are essentially wallpaper with a dismal.1% conversion rate.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Write an Award Winning Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer.

Ending the Great Divide

ANNUITAS

There is still a great divide between sales and marketing. Each team uses different tools and solutions, with little to no visibility into what the other is doing, resulting in silos and a division of teams. Despite the silos, some organizations are able to meet their sales and marketing goals.

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How To Get Out of a ‘Relationship Rut’ With Your Customers

Modern Marketing

I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time!

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.

The dirty little secret some SEO companies don’t want you to know

Biznology

Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure?

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Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe

Modern Marketing

The Oracle Marketing Cloud content team took home top honors at the Digiday Content Marketing Awards celebrated last night in New York City. We’re excited about the win as we worked incredibly hard to produce a compelling asset that would excite our audience and drive results.

This Brand Is Tickled Pink, Literally

Marketing Insider Group

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

What does Ricky Bobby know about SEO? 31 stats

Biznology

“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines.

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B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?

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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.