Sat.May 23, 2015 - Fri.May 29, 2015

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look?

How To Make Content Real Good [Slides]

Marketing Insider Group

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want.

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How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)


I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. Those kinds of relationships really suck.).

Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality.

CMO 256

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.

Work 263

More Trending

Don’t make it so difficult to get directly in touch with you


Summary: even if you and your staff really hate having their inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as humanly possible for anyone and everyone to reach you directly and immediately. What I’m On About.

How to Make News Content Viral Using People-Based Marketing


Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing.

Viral 226

The Best of the Best - Our 6th Annual Look Book

Modern Marketing

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year?

Best 285

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Three barriers to B2B data-driven marketing


Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s It’s essential,” they’ll say. Data drives everything we do.”

How to Write an Award Winning Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer.

How To Get Out of a ‘Relationship Rut’ With Your Customers

Modern Marketing

I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time!

5 Steps To A Real-Time Content Desk

Marketing Insider Group

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling. Banner ads are essentially wallpaper with a dismal.1% conversion rate.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.

The dirty little secret some SEO companies don’t want you to know


Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure?

SEO 195

Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe

Modern Marketing

The Oracle Marketing Cloud content team took home top honors at the Digiday Content Marketing Awards celebrated last night in New York City. We’re excited about the win as we worked incredibly hard to produce a compelling asset that would excite our audience and drive results.

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

What does Ricky Bobby know about SEO? 31 stats


“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines.

Stats 184

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah.

This Brand Is Tickled Pink, Literally

Marketing Insider Group

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list.

Brand 213

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing.

Sales 157

Digitizing Telcos


In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and know just what they need.

The Basics of Persuasive Sales Content Marketing Copy

Modern Marketing

As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their content marketing and/or advertising endeavors. However, the bottom line being the bottom line there is an inherent need to sell of course. The goal of any sales message is the following: to persuade your prospects to take a desired action. Usually, this action will be to purchase a product or service.

3 Things to Think About Before You Develop a Vertical Marketing Strategy


*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.”

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!