Sat.Sep 13, 2014 - Fri.Sep 19, 2014

The Most Important B2B Marketing Metrics for CEOs

B2B Lead Generation

Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition.

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Building an Inside Sales Lab: 10 Essential Tips for Success


Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with.

Is Content Marketing A Sustainable Marketing Strategy?

Marketing Insider Group

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled “Is The Death Of Content Marketing Imminent?”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

Industrial Marketing Today

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [.] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.

65 Experts Chime In On How To Stay Motivated To Write

Marketing Insider Group

One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them !

HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are there naked photos of you online?


If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately.

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Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit.

Blogging Tips: Unique Ideas to Boost Your Blog

Writing on the Web

I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?

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What Marketers Lost Sight of Over the Summer

Modern Marketing

Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there’s probably not a lot they remember from the previous school year. The summer has that effect on people of all ages. It’s not a sin by any means.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Calls to action in content marketing


The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. .

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule?

#BADMarketing from Esurance

Crimson Marketing

Reminder: make sure your billboard is just as readable from far away as it is up close. BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Esurance appeared first on. BADMarketing


Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content marketing is for salespeople, too


You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team.

Direct Mail Ideas: The Ace Hardware “paper bag” offer

Direct Response Coach

Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising

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Why Content is the New Sales Call

Modern Marketing

Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.

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INBOUND2014 – Leaders Set the Tone


I am just back from a day one at INBOUND and I am still blown away by the size of it. This year’s annual event held by HubSpot has moved from Boston’s Hynes Convention Center to the Boston Convention and Exhibitor Center in South Boston…they needed to move to accommodate the 10,000 plus attendees. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Lessons for marketers from the Ray Rice affair


By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone around the plight of abused women , and I hope that some good comes out of this.

What You Probably Didn’t Know About Editors

Paul Gillin

This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. And that made me happy. I love editing, and I’m not ashamed to admit it.

Celebrate the 2014 Markie Award Finalists!

Modern Marketing

It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Check out the 2014 Markie Award Finalists: Best Cross-Channel Marketing Program. ADP | Rockwell Automation | Tivoli | W.W. Grainger. Best Data Orchestration.

Content Marketing Evolution at Content Marketing World


This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important? How do I get the budget I need to create content? How do I decide what to focus on? How do I know how much to create?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.