markempa
SEPTEMBER 15, 2014
'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. At the same time, most CEOs agree that they aren’t receiving enough activity from Marketing into the sales funnel.
ViewPoint
SEPTEMBER 16, 2014
'Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities. A lab concentrates this function into a small, well-disciplined group with the right tools to capture subtle improvements.
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KoMarketing Associates
SEPTEMBER 16, 2014
'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.
Marketing Insider Group
SEPTEMBER 17, 2014
'One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them ! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Point
SEPTEMBER 17, 2014
'Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Writing on the Web
SEPTEMBER 17, 2014
'I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged.
Direct Response Coach
SEPTEMBER 19, 2014
'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. The post Direct Mail Ideas: The Ace Hardware “paper bag” offer appeared first on McCarthy and King Marketing.
ANNUITAS
SEPTEMBER 16, 2014
'I am just back from a day one at INBOUND and I am still blown away by the size of it. This year’s annual event held by HubSpot has moved from Boston’s Hynes Convention Center to the Boston Convention and Exhibitor Center in South Boston…they needed to move to accommodate the 10,000 plus attendees. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing.
Biznology
SEPTEMBER 15, 2014
'The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. . That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information.
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Convince & Convert
SEPTEMBER 16, 2014
'I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat.
Direct Response Coach
SEPTEMBER 17, 2014
'Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says 40% of your direct marketing program will depend on your mailing [.]. The post Direct Marketing Formats: A strategic look at 9 mailer options appeared first on McCarthy and King Marketing.
ANNUITAS
SEPTEMBER 18, 2014
'This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important? How do I get the budget I need to create content?
Biznology
SEPTEMBER 19, 2014
'You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Job over, right? Wrong. I’m not saying any of what you are doing is bad–far from it.
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Convince & Convert
SEPTEMBER 16, 2014
'Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum and needs to be held to the same standards.
Crimson Marketing
SEPTEMBER 19, 2014
'Reminder: make sure your billboard is just as readable from far away as it is up close. #BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Esurance appeared first on.
Chris Koch
SEPTEMBER 15, 2014
'English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. First formed sometime between the 15 th and 16 th centuries, it brought together five distinct tribes that had been warring and otherwise squabbling for centuries prior.
Biznology
SEPTEMBER 18, 2014
'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone around the plight of abused women , and I hope that some good comes out of this. I am not smart enough to comment on any of the social aspects of this case except to say that my heart goes out to the victims of abuse anywhere.
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Convince & Convert
SEPTEMBER 18, 2014
'Image via BigStockPhoto.com. As individuals, we exist increasingly in a world that accommodates one person and one smartphone. When is the last time you saw a smartphone owner more than arm’s reach from his device? Day or night, the mobile obsession maintains a fever pitch. That loop between human and machine is ever tightening. And this is just the beginning.
Avitage
SEPTEMBER 16, 2014
'Jersey Shore is making alltime record Louis Vuitton Outlet ukratings on multiple network now. Snooki and Pauly D were guests on E!’s Chelsea Lately Tuesday night plus the show saw series record ratings. “Highest rated Chelsea Lately episode ever yesterday evening. Tailgating as you watch polo. Typically throughoutLouis Vuitton handbags the second match, the spectators are invited to “stomp the divets” then there is sparking wine served to prospects who engage in the area
Adobe Experience Cloud Blog
SEPTEMBER 18, 2014
'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand.
Biznology
SEPTEMBER 17, 2014
'Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
SEPTEMBER 15, 2014
'Tweetable Moments Done is better than perfect. annhandley Tweet This Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc. But Ann Handley’s new book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content tells us that in this content-driven world, writing actually matters more,
Avitage
SEPTEMBER 16, 2014
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Adobe Experience Cloud Blog
SEPTEMBER 17, 2014
'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment –
Industrial Marketing Today
SEPTEMBER 15, 2014
'I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I probe, the clearer it becomes what they really want are more requests for quotes or proposals. This is understandable since the sales pipeline needs to be full and active at [.] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Convince & Convert
SEPTEMBER 18, 2014
'To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community.
Avitage
SEPTEMBER 16, 2014
'“Jason Wu has established himself Louis Vuitton Outlet ukmong this generation’s most talented designers, and we’re thrilled to have him as our next St. Regis Connoisseur,” stated Paul James, Global Brand Leader for St. Regis Hotels Resorts plus the Luxury Collection. Like his father, Pataudi couldn’t get a centuryLouis Vuitton handbags on debut but achieved his maiden ton, an elegant 103, in the third Test against England to setup a 128run win in Chennai.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2014
'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?
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