Expert insights. Personalized for you.
Most people look forward to summer because of the opportunity it brings to get outside. Want to mix up a pitcher of sangria and enjoy the view from my rooftop? Take a nap in a hammock or have a picnic in the park? What about chilling out on a porch swing or walking barefoot through the grass (what? some people really do find that thrilling!). I like summer because of all the TV that’s on. MORE
Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.” MORE
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads? You’ll find out how to: Bridge the marketing-sales terminology gap. MORE
As an Advisor with the Oracle Marketing Cloud Success Program, I get to talk to a lot of marketers about their challenges, goals, and how they measure effectiveness. What surprises me is how often the conversation turns to something like this: “So… how are we doing?” ” “How do we stack up against other marketers?” ” “Are we heading in the right direction?” ” Those, my friends, are very good questions. MORE
Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource. MORE
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. MORE
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge. MORE
For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” ” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley. MORE
I’m excited to share the release of a new book that I’ve co-authored with the uber talented Robert Rose – Experiences: The 7 th Era of Marketing. As anyone who’s written a book knows, it’s no small feat. We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands. The result? We’ve outlined the need and path for marketers to become the driving force behind business innovation. MORE
In this digital era, the nature and role of customer content has new meaning and significance. Content is a strategic business imperative because it is a key driver of top business and functional objectives. Poor performing content lowers outcomes. Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. MORE
You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. MORE
Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle. MORE
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you. In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said. Did they even get it? MORE
Anytime you can throw out a marketing statistic with 90% attached to it, you know it's something worth noting. This particular statistic should not only make you sit up and notice but it very well may cause you to rethink your current mobile marketing strategy for if SMS is not in your mobile marketing arsenal currently, it probably should be. 90% of SMS messages are opened and read within the first 90 seconds of receipt. That's a pretty telling statistic I would say, wouldn't you? MORE
It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. MORE
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. That’s right. Multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach? MORE
What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. MORE
“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. MORE
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For these clients who have not tackled their website search results previously, I am seeing very few unbranded, generic keywords–the so-called top-of-funnel (TOF) keywords. MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. MORE
Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip. MORE
The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today. New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the hotel industry—it’s taking a hit from Airbnb. MORE
The New York Times Magazine recently featured In Pursuit of Balance. Not about a hot new region or a what vintage you should be looking for in your local shop, but about, a group of wine producers that has established itself outside the mainstream of the business. The article was, essentially, about branding. Profiled in the article was a group called “In Pursuit of Balance,” which is a collection of winemakers and others who believe in a certain style of wine. MORE
There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered. MORE
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of topics was the response to the question to CMOs to identify in their minds what they think will be most top of minds for consumers in 2015. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship. Superior Innovation. Brand. MORE
Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. It is all about pulling the leads down and making sales. MORE
Marketing Insider Group
JUNE 8, 2015
What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.
Oracle
JUNE 10, 2015
Anytime you can throw out a marketing statistic with 90% attached to it, you know it's something worth noting. This particular statistic should not only make you sit up and notice but it very well may cause you to rethink your current mobile marketing strategy for if SMS is not in your mobile marketing arsenal currently, it probably should be. 90% of SMS messages are opened and read within the first 90 seconds of receipt. That's a pretty telling statistic I would say, wouldn't you?
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Avitage
JUNE 12, 2015
In this digital era, the nature and role of customer content has new meaning and significance. Content is a strategic business imperative because it is a key driver of top business and functional objectives. Poor performing content lowers outcomes. Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment.
Biznology
JUNE 9, 2015
It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Marketing Insider Group
JUNE 7, 2015
There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Crimson Marketing
JUNE 8, 2015
Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.”
Biznology
JUNE 10, 2015
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads? You’ll find out how to: Bridge the marketing-sales terminology gap.
Marketing Insider Group
JUNE 11, 2015
The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today. New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the hotel industry—it’s taking a hit from Airbnb.
Oracle
JUNE 9, 2015
Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Among the many findings on a wide array of topics was the response to the question to CMOs to identify in their minds what they think will be most top of minds for consumers in 2015. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship. Superior Innovation. Brand.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
KoMarketing Associates
JUNE 9, 2015
Most people look forward to summer because of the opportunity it brings to get outside. Want to mix up a pitcher of sangria and enjoy the view from my rooftop? Take a nap in a hammock or have a picnic in the park? What about chilling out on a porch swing or walking barefoot through the grass (what? some people really do find that thrilling!). I like summer because of all the TV that’s on.
Biznology
JUNE 11, 2015
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO.
Marketing Insider Group
JUNE 12, 2015
Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource.
Oracle
JUNE 12, 2015
Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Crimson Marketing
JUNE 10, 2015
“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.
KoMarketing Associates
JUNE 11, 2015
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you. In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said. Did they even get it?
Marketing Insider Group
JUNE 10, 2015
You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience.
Biznology
JUNE 12, 2015
The New York Times Magazine recently featured In Pursuit of Balance. Not about a hot new region or a what vintage you should be looking for in your local shop, but about, a group of wine producers that has established itself outside the mainstream of the business. The article was, essentially, about branding. Profiled in the article was a group called “In Pursuit of Balance,” which is a collection of winemakers and others who believe in a certain style of wine.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
NuSpark
JUNE 10, 2015
Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. It is all about pulling the leads down and making sales.
Marketing Craftmanship
JUNE 11, 2015
Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip.
Marketing Insider Group
JUNE 9, 2015
For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” ” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.
Biznology
JUNE 8, 2015
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For these clients who have not tackled their website search results previously, I am seeing very few unbranded, generic keywords–the so-called top-of-funnel (TOF) keywords.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.
Oracle
JUNE 11, 2015
The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. That’s right. Multiple times per week. The question we need to ask ourselves is do we really need new content daily? It seems to me that many of us have fallen into this cycle of churning out as much content as possible, but is this really the right approach?
Marketing Insider Group
JUNE 9, 2015
I’m excited to share the release of a new book that I’ve co-authored with the uber talented Robert Rose – Experiences: The 7 th Era of Marketing. As anyone who’s written a book knows, it’s no small feat. We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands. The result? We’ve outlined the need and path for marketers to become the driving force behind business innovation.
ANNUITAS
JUNE 11, 2015
Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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