Sat.Oct 12, 2013 - Fri.Oct 18, 2013

Graffiti Artist Banksy Proves That Context Is Everything

Marketing Insider Group

Image source: Banksy. I don’t usually cover “the news” but great examples of content marketing don’t often make the news.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. The marketing world continues to change because the way people buy keeps changing.

Content Marketing and the Art of Storytelling


Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be. Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Industrial Marketing Today

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Marketing Can Impact Revenue Through Big Data And Social Selling

Marketing Insider Group

A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information.

Social 278

More Trending

A brave new world of customer engagement


Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one. The only presentation that ever seemed to rattle her nerves – and just ever so slightly – was the annual presentation to Sales leaders, justifying her upcoming budget (and, perhaps, existence). “We We talk to the customer every day…”. Let me first say, I am a huge proponent of Sales-Marketing alignment.

Google demands your papers with the Hummingbird algorithm update


Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?

Paper 228

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Which Marketing Messaging Types Resonate the Most? [CHART]

Modern Marketing

by Amanda Batista | Tweet this Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy.

Survey 285

Internet Radio - Its Time Arrived Several Years Ago!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. In a recent article by Ryan Faughnder in the Sept 23 rd edition of the LA Times under the title “ Internet radio''s drumbeat is getting louder,” said that half of Americans (consumers) who go online listen to Internet radio and that the industry is becoming mainstream.

6 Critical Areas to Ensure Partner Marketing Success

Crimson Marketing

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough to help them? To increase your channel partner management success rate, focus on these key areas: 1. Communication. Your role is that of the marketing advisor.

Miley’s Hot Strategic Mess of Digital Marketing Success


Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services.

Eloqua 282

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore.

Friday Motivation

Crimson Marketing

Image: Courtesy of The post Friday Motivation appeared first on Crimson Marketing. Get Inspired

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

4 Captured Moments From the MarketingProfs B2B Marketing Forum

Modern Marketing

by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum.

Eloqua 281

Your industry doesn’t matter…


Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own

The Quick Fix to Your Lead Generation Headache

Crimson Marketing

You’re at it again. The age-old debate of quantity vs. quality. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system.

3 Aspects to Consider for a Useful Guest Blogging Link


Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build.

Link 139

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What An Advocate-Centric Marketing Organization Looks Like

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. At most B2B companies, the marketing teams just keep growing and growing.

Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1


The eyes and ears of health professionals nationwide are focused on Cleveland over the next 3 days, as Cleveland Clinic—one of the nation’s top hospitals—brings together doctors, entrepreneurs, innovators, and scientists to discuss recent medical innovations.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.

Google took my keywords. 10 resources to get them back


Image via CrunchBase. Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is rich with insights.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.