Sat.Oct 12, 2013 - Fri.Oct 18, 2013

Graffiti Artist Banksy Proves That Context Is Everything

Marketing Insider Group

Image source: Banksy. I don’t usually cover “the news” but great examples of content marketing don’t often make the news.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. The marketing world continues to change because the way people buy keeps changing.

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A brave new world of customer engagement


Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own

Google demands your papers with the Hummingbird algorithm update


Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Marketing Can Impact Revenue Through Big Data And Social Selling

Marketing Insider Group

A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information.

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Which Marketing Messaging Types Resonate the Most? [CHART]

Modern Marketing

by Amanda Batista | Tweet this Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy.

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Internet Radio - Its Time Arrived Several Years Ago!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. In a recent article by Ryan Faughnder in the Sept 23 rd edition of the LA Times under the title “ Internet radio''s drumbeat is getting louder,” said that half of Americans (consumers) who go online listen to Internet radio and that the industry is becoming mainstream.

6 Critical Areas to Ensure Partner Marketing Success

Crimson Marketing

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough to help them? To increase your channel partner management success rate, focus on these key areas: 1. Communication. Your role is that of the marketing advisor.

Content Marketing and the Art of Storytelling


Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be. Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services.

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Miley’s Hot Strategic Mess of Digital Marketing Success


Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing.

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Industrial Marketing Today

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

4 Captured Moments From the MarketingProfs B2B Marketing Forum

Modern Marketing

by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum.

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Friday Motivation

Crimson Marketing

Image: Courtesy of The post Friday Motivation appeared first on Crimson Marketing. Get Inspired

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content.

Your industry doesn’t matter…


Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

What An Advocate-Centric Marketing Organization Looks Like

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. At most B2B companies, the marketing teams just keep growing and growing.

The Quick Fix to Your Lead Generation Headache

Crimson Marketing

You’re at it again. The age-old debate of quantity vs. quality. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system.

3 Aspects to Consider for a Useful Guest Blogging Link


Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build.

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Thoughts from Cleveland Clinic’s 2013 Medical Innovation Summit, Day 1


The eyes and ears of health professionals nationwide are focused on Cleveland over the next 3 days, as Cleveland Clinic—one of the nation’s top hospitals—brings together doctors, entrepreneurs, innovators, and scientists to discuss recent medical innovations.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.

Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals

Measure Up Marketing

In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team.

Google took my keywords. 10 resources to get them back


Image via CrunchBase. Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is rich with insights.

Online Reputation Management Strategies for Higher Education


Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.”

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!