Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth. Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring.

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10 Content Creation Tips for Navigating YMYL Topics via @sejournal, @NA

Search Engine Journal

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal.

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How to Create a Company Email Newsletter in 10 Simple Steps

Benchmark Email

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program. Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online.

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Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

B2B Marketing Zone Submitted Articles

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients.

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Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps.

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Video Production Equipment and Software for Every Budget

Vidyard

You want to start making videos. That’s great! But first, you’ll need the right gear. What do you need to get started? It could be just an iPhone. Or maybe it’s a DSLR and 50mm lens. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Next-Gen Sales Execs Demand Automation

Zoominfo

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools.

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Marketers At Risk of Losing Credibility Due to Poor Personalization

KoMarketing Associates

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization.

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3 Surprising Things People Want From Branded Content

Contently

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

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How to be selected in the B2B buying process

B2B Marketing Zone Submitted Articles

How to be selected in the B2B buying process

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

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The Most Common Internal Link Building Mistakes: A Semrush Study

SEMrush

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total.

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Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Google Working on Indexing Instagram & TikTok Videos via @sejournal, @MattGSouthern

Search Engine Journal

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

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How to improve your B2B website design | Sana Commerce

B2B Marketing Zone Submitted Articles

How to improve your B2B website design

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

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Survey Results: Technology Trends in Small Business 2021

Ontraport

Many entrepreneurs start a business to achieve freedom but later find themselves bogged down by their daily workload. Even though no-code automation and all-in-one tech can drastically ease this overwhelm, many small business owners are juggling multiple software tools which only adds to their time waste and headaches. This sparks a few questions: Do entrepreneurs have the necessary resources to keep operations running smoothly?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Build SEO-Friendly Internal Link Structures Using AI via @sejournal, @brewco_ai

Search Engine Journal

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.

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How to improve marketing ROI with clean data

Martech

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi

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Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

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5 B2B e-commerce marketing strategies to drive conversions

B2B Marketing Zone Submitted Articles

5 B2B e-commerce marketing strategies to drive conversions

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Facebook Has New Ways to Generate Leads & Connect With Customers via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways to Generate Leads & Connect With Customers appeared first on Search Engine Journal.

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Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table

Martech

It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.

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7 Easy Steps to Start a Landscaping Business

The Daily Egg

Starting a landscaping business can be the pathway to the freedom you crave, especially if you love working outside. Landscapers have the. The post 7 Easy Steps to Start a Landscaping Business appeared first on The Daily Egg.

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