Sat.Sep 18, 2021 - Fri.Sep 24, 2021

Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth.

10 Content Creation Tips for Navigating YMYL Topics via @sejournal, @NA

Search Engine Journal

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal. Content Marketing SEO

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How to Create a Company Email Newsletter in 10 Simple Steps

Benchmark Email

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not.

More Trending

Four Benefits Of Using Celebrity Marketing For Your Business

Webbiquity

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash.

Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged.

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How to be selected in the B2B buying process

Hennie Lievense

How to be selected in the B2B buying process

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Make the Most of Sharing to Every Social Network (Without Wasting Time)

Sharpspring

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods.

Marketers At Risk of Losing Credibility Due to Poor Personalization

KoMarketing Associates

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization.

Compassion and Accountability Aren’t Mutually Exclusive

Biznology

This week’s collection reflects an eclectic range of reading and listening over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Why Fractional CMO Is the Perfect Marketing Solution for Growing Companies

KEO Marketing

The world changed in many ways last year, and marketing best practices are no exception. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result.

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WordPress vs Shopify: Which Is Best for eCommerce

Optinmonster

Are you looking for the best platform to launch your eCommerce site? If you’ve ever considered building your own online store, chances are you’ve heard about both WordPress and Shopify. In fact, these are two of the most prominent eCommerce platforms loaded with powerful features.

Consultants Collective Conversations: Engaging Employees Through Strategic Communications

Biznology

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How to improve your B2B website design | Sana Commerce

Whitney Koontz

How to improve your B2B website design

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Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs

DealSignal

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy.

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts.

Top-Down vs. Bottom-Up Sales Planning: Who Wins? | Varicent

Varicent

When it comes to sales territory and quota planning (TQP), two methods, top-down and bottom-up, are likely to come up in conversation. Do you know which one your business uses? If so, how satisfied are you with it? Territory and Quota Planning

Plan 83

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.